Marketing techniques can make the difference in the fashion industry between success and failure, as they allow the collections to reach the public and encourage them to buy"

The fashion industry is very competitive, therefore, brands must rely on marketing techniques to make their collections known and create a need in the consumer to incite them to purchase. Without any doubt, Marketing is an area that must be present in practically all professional sectors and, in fashion, it is even more important. Faced with a more or less homogeneous offer in stores, it is these marketing and advertising campaigns that will make the difference and direct the consumer towards a product. Therefore, professionals must have a broad knowledge in this field that allows them to apply the most appropriate ones to their business, considering their objectives and target audience.  

To improve the training of professionals, TECH has designed this program, in which students will find relevant information on Fashion Marketing, market research, strategies, communication, distribution, pricing policy or the product, etc.. Definitely, all those aspects that are part of the 5P's of the Marketing mix, but associated with a sector as important as this, as well as other issues to consider in the fashion industry.  

In this way, TECH aims to meet the high specialization objective demanded by fashion designers, who are looking for high quality programs to increase their training to offer garments that will become indispensable in any closet. And, to achieve this goal, it offers students a cutting-edge program adapted to the latest developments in the industry, with an absolutely current curriculum developed by experienced professionals willing to put all their knowledge at the disposal of their students. It should be noted that, being a 100% online postgraduate certificate, students will not be conditioned by fixed schedules or the need to move to another physical location, but will be able to access all the contents at any time of the day, balancing their work and personal life with their academic one. 

Learn about the main marketing tools that you can apply to your daily work"

This postgraduate certificate in Fashion Marketing contains the most complete and up-to-date program on the market. The most important features include:

• Practical cases presented by experts in fashion 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies for Fashion Marketing 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

The case studies in this program will help you to easily reinforce your knowledge"

The program's teaching staff includes professionals from the fashion industry, who contribute with their work experience, as well as renowned specialists from leading companies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will allow professionals to learn in a contextual and situated learning environment, i.e., a simulated environment that will provide immersive specialization for real situations. 

The design of this program focuses on Problem-Based Learning, by means of which professionals must try to solve the different professional practice situations that are presented to them throughout the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Therefore, they will be able to create new productions better adapted to today's society needs"

21st century education relies on digitization as a means to reach students"

The postgraduate certificate in Fashion Marketing is aimed at facilitating the performance of professionals so that they can acquire and learn about the main innovations in this field, which will allow them to perform their daily work with the highest quality and professionalism. In this way, they will be better prepared to develop successfully in a booming sector which increasingly demands professionals with higher qualifications and able to adapt quickly to changes.

TECH offers you all its educational resources to help you achieve professional success”

General Objectives

• Obtain a detailed knowledge of the history of fashion, which will be relevant to the work of professionals who wish to develop in this sector today
• Be able to design successful fashion projects
• Apply marketing tools for the proper management of the personal brand

Specific objectives

• Understand the Concept of Marketing
• Learn how to position yourself in the fashion market and its environment
• Understand how to establish a pricing and product policy
• Learn the product distribution procedures
• Communicate ideas and projects to clients, argue reasonably, learn how to evaluate proposals, and channel the dialogue

TECH has set out to meet the academic objectives of its students and, to this end, has designed a high quality program"