The sports industry requires highly qualified sports and business professionals. If you want to progress in this field, do not miss the opportunity to study at TECH” 

Why study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"     

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus. 

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.    

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Show the world your talent after completing this program. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.      

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The MBA in Sports Entities Management is a tailor-made program that is taught 100% online so that you can choose the time and place that best suits your availability, schedule, and interests. A program that takes place over 12 months and is intended to be a unique and stimulating experience that lays the foundation for your success as a project manager. 

Our syllabus has been designed to meet quality criteria and students’ educational needs" 

Syllabus

This MBA in Sports Entities Management from TECH Global University is an intensive program that prepares you to face challenges and business decisions in the sports environment. Its content is designed to promote the development of managerial skills that enable more rigorous decision making in uncertain environments.

Over the course of 1,500 hours, you will analyze a plethora of practical cases through individual work, achieving profound insights that will be very useful for your daily work. It is, therefore, an authentic immersion in real business situations. 

This Executive Master's Degree deals with different areas of the sports industry in depth and is designed to provide managers with an understanding of Sports Entities Management from a strategic, international and innovative perspective. 

It is a plan designed for students, focused on their professional development and preparing them to achieve excellence in the field of business management and administration. A program that understands students’ needs and those of their company, with innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will give you the skills to solve critical situations in a creative and efficient way. 

This program takes place over 12 months and is divided into 10 modules: 

Module 1. Introduction to Sports Law and Management
Module 2. Organizational Structure of International Sports 
Module 3. Labor Relations in Sports
Module 4. Strategic Planning in Sport Organizations
Module 5. Financial Management and Taxation in Sports 
Module 6. Marketing and Communication in Sports 
Module 7. Organization of Sports Events
Module 8. New Trends in Sports: Big Data & Esports
Module 9. Leadership and People Management in Sports
Module 10. Leadership, Ethics and Corporate Social Responsibility 
Module 11. People and Talent Management
Module 12. Economic-Financial Management
Module 13. Commercial Management and Strategic Marketing 
Module 14. Executive Management

Where, When and How is it Taught?

TECH offers the possibility of taking this program completely online. Over the course of the 12 months, the student will be able to access all the contents of this program at any time, allowing them to self manage their study time.  

Module 1. Introduction to Sports Law and Management 

1.1 The Sports Environment 

1.1.1. Historical Background of Sports Law 

1.2. Regulations regarding Sports Facilities 
1.3. Management and Legal Aspects derived from the Organization of Sports Events: Civil and Criminal Liability 
1.4. Retransmission of Sports Events. Legal Aspects 
1.5. Sports Contracts: Outline of the Sports Contractual Structure 
1.6. Sports Intermediation 
1.7 Governance in Sports Entities 

Module 2. Organizational Structure of International Sports 

2.1 Sport Clubs and Sport Corporations 
2.2 Federations 
2.3 Leagues 
2.4 Superior Council of Sports 
2.5 International Sport Organization 
2.6 Sport in the European Union 
2.7 Other Organizations Outside the Federative Pyramid: Examples in Basketball and Paddle 
2.8 Formulas for Conflict Resolution at the International Level 

Module 3. Labor Relations in Sports  

3.1 Legal Framework of Professional Sports 
3.2 Professional Athletes 
3.3 Coaches 
3.4 Referees and Judges 
3.5 The Employment Contract of Athletes 
3.6 Rights and Duties 
3.7 Collective Bargaining Agreements 
3.8 Temporary Assignments and Transfers 
3.9 Termination of the Contract 
3.10. Social Security 

Module 4. Strategic Planning in Sport Organizations  

4.1. Introduction to Strategic Planning and Analysis in Professional Sport 
4.2. Purchase and Sale of Sports Entities 
4.3. Football Club Management 
4.4. Sports Structure and Planning 
4.5. Business Development and Operation of Stadiums 
4.6. Brand Development and Commercial Rights 
4.7. TV Rights 
4.8. Internationalization of Sport Entities 
4.9. Holding Companies and Investment Funds 
4.10. Practical Business Models 

Module 5. Financial Management and Taxation in Sports 

5.1. Introduction to Sport Finance 
5.2. Interpretation of Financial Reports 
5.3. The General Accounting Plan of Sports Entities. Structure of the Balance Sheet 
5.4. Intangible Assets and their Valuation 
5.5. Structure of the Income Statement 
5.6. Budget Preparation and Control. Sources of Income and Regulation 
5.7. Investment and Financing Mechanisms in Sports. Sponsorship, Patronage and other Sources of Financing 
5.8. Appraisal of Investment projects. Elaboration and Possible Structure of a Feasibility Plan 
5.9. An Approach to Tax and Estate Planning for Athletes 
5.10. An Approach to the Taxation of Sports Entities

Module 6. Marketing and Communication in Sports 

6.1. Introduction to Sports Marketing 
6.2. The Marketing Plan 
6.3. Branding and Brand Development 
6.4. Sports Sponsorship 
6.5. Ambush Marketing 
6.6. Communication in Sports 
6.7. Digital Marketing and Sports 
6.8. Specialization in Women's Sports 
6.9. Sports Marketing and Other Areas 
6.10. Trends in Sports Marketing 

Module 7. Organization of Sports Events  

7.1. Introduction to Sports Events 
7.2. Origin and History of Sports Events 
7.3. Management of Sports Events 
7.4. Planning as a Success Factor 
7.5. General Plan of the Sports Event 
7.6. Forms of Income 
7.7. Sponsorship 
7.8. Communication 
7.9. Sports Tourism and Local Promotion 
7.10. Success Stories of Sport Events 

Module 8. New Trends in Sports: Big Data & Esports 

8.1. Introduction to the Use of Big Data in Sports. Current Linkages and Scenarios 
8.2. Methodology of Data Analysis. Stages and Strategies.  
8.3. Open Data Providers and Sources 
8.4. Payment Data Providers and Sources 
8.5. Reports and Infographics: Vital Importance of the Sample 
8.6. Data Processing Tools 
8.7. Communication applied to Big Data. In Search of the Excellence of the Material and its Sample 
8.8. Introduction to Esports 
8.9. Management of Esports 
8.10. Legal and Regulatory Aspects of Esports 

Module 9. Leadership and People Management in Sports  

9.1. Leadership Styles 
9.2. Management Skills 
9.3. Entrepreneurship 
9.4. HR and Talent Management 
9.5. Team Management  
9.6. Coaching applied to Sports 
9.7. Negotiation 
9.8. Conflict Resolution 
9.9. Communication Skills 
9.10. Pressure Management 

Module 10. Leadership, Ethics and Corporate Social Responsibility 

10.1. Globalization and Governance 

10.1.1. Governance and Corporate Governance  
10.1.2. Fundamentals of Corporate Governance in Companies  
10.1.3. The Role of the Board of Directors in the Framework of Corporate Governance 

 10.2. Cross-Cultural Management 

10.2.1. Concept of Cross-Cultural Management    
10.2.2. Contributions to the Knowledge of National Cultures  
10.2.3. Diversity Management 

10.3. Business Ethics 

10.3.1. Ethics and Morals  
10.3.2. Business Ethics  
10.3.3. Leadership and Business Ethics 

 10.4. Sustainability  

10.4.1. Sustainability and Sustainable Development 
10.4.2. The 2030 Agenda  
10.4.3. Sustainable Companies 

10.5. Corporate Social Responsibility 

10.5.1. International Dimension of Corporate Social Responsibility 
10.5.2. Implementation of Corporate Social Responsibility 
10.5.3. Impact and Measurement of Corporate Social Responsibility  

10.6. Responsible Management Systems and Tools 

10.6.1. CSR: Corporate Social Responsibility 
10.6.2. Essential Aspects for Implementing a Responsible Management Strategy 
10.6.3. Steps for the Implementation of a Corporate Social Responsibility Management System 
10.6.4. CSR Tools and Standards 

10.7. Multinationals and Human Rights 

10.7.1. Globalization, Multinational Companies and Human Rights 
10.7.2. Multinational Companies and International Law 
10.7.3. Legal Tools for Multinationals on Human Rights  

10.8. Legal Environment and Corporate Governance 

10.8.1. International Import and Export Regulations 
10.8.2. Intellectual Property and Industrial Property 
10.8.3. International Labor Law 

Module 11. People and Talent Management 

11.1. Competency-based Human Resources Management 

11.1.1. Potential Analysis 
11.1.2. Remuneration Policy 
11.1.3. Career/Succession Planning 

11.2. Innovation in Talent and People Management  

11.2.1. Strategic Talent Management Models 
11.2.2. Identification, Training and Development of Talent  
11.2.3. Loyalty and Retention 
11.2.4. Proactivity and Innovation 

11.3. Motivation 

11.3.1. The Nature of Motivation  
11.3.2. Expectations Theory 
11.3.3. Needs Theory 
11.3.4. Motivation and Financial Compensation 

11.4. Development of High-Performance Teams 

11.4.1.  High-Performance Teams: Self-Managed Teams  
11.4.2. Methodologies for Managing High-Performance Self-Managed Teams  

11.5. Change Management 

11.5.1. Change Management 
11.5.2. Type of Change Management Processes 
11.5.3. Stages or Phases in Change Management 

11.6. Negotiation and Conflict Management 

11.6.1 Negotiation 
11.6.2 Conflict Management 
11.6.3 Crisis Management 

11.7. Executive Communication 

11.7.1. Internal and External Communication in the Business Environment 
11.7.2. Communication Departments 
11.7.3. The Person in Charge of Communication in the Company. The Profile of the Dircom 

11.8. Productivity, Attraction, Retention and Activation of Talent 

11.8.1. Productivity 
11.8.2. Talent Attraction and Retention Levers

Module 12. Economic-Financial Management 

12.1. Economic Environment  

12.1.1. Macroeconomic Environment and the National Financial System  
12.1.2. Financial Institutions  
12.1.3. Financial Markets  
12.1.4. Financial Assets  
12.1.5. Other Financial Sector Entities  

12.2. Management Accounting  

12.2.1. Basic Concepts  
12.2.2. The Company's Assets  
12.2.3. Company's Liabilities  
12.2.4. The Net Worth of the company  
12.2.5. The Profit and Loss Statement  

12.3. Information Systems and Business Intelligence  

12.3.1. Fundamentals and Classification  
12.3.2. Phases and Methods of Cost Allocation  
12.3.3. Choice of Cost Center and Impact  

12.4. Financial Management  

12.4.1. The Company's Financial Decisions  
12.4.2. The Financial Department  
12.4.3. Cash Surplus  
12.4.4. Risks Associated with Financial Management  
12.4.5. Financial Risk Management  

12.5. Financial Planning  

12.5.1. Definition of Financial Planning  
12.5.2. Actions to be Taken in Financial Planning  
12.5.3. Creation and Establishment of Business Strategy  
12.5.4. The Cash Flow Table  
12.5.5. The Working Capital Table  

12.6. Corporate Financial Strategy  

12.6.1. Corporate Strategy and Sources of Financing  
12.6.2. Financial Products for Corporate Financing  

12.7. Strategic Financing  

12.7.1. Self-Financing  
12.7.2. Equity Capital Growth  
12.7.3. Hybrid Resources  
12.7.4. Financing through Intermediaries 

12.8. Financial Analysis and Planning  

12.8.1. Balance Sheet Analysis  
12.8.2. Profit and Loss Statement Analysis  
12.8.3. Profitability Analysis  

12.9. Analysis and Resolution of Cases/Problems  

12.9.1. Financial Information of Industria de Diseño y Textil, S.A. (INDITEX) 

Module 13. Commercial Management and Strategic Marketing 

13.1. Commercial Management  

13.1.1. Conceptual Framework of Sales Management  
13.1.2. Commercial strategy and planning  
13.1.3. The Role of Sales Managers  

13.2. Strategic Marketing Management  

13.2.1. Strategic Marketing Concept  
13.2.2. Concept of Strategic Marketing Planning  
13.2.3. Stages of the Strategic Marketing Planning Process 

13.3. Digital Campaign Management  

13.3.1. What is a Digital Advertising Campaign?  
13.3.2. Steps to Launching an Online Marketing Campaign  
13.3.3. Mistakes in Digital Advertising Campaigns  

13.4. Sales Strategy  

13.4.1. Sales Strategy 
13.4.2. Sales Methods  

13.5. Corporate Communication  

13.5.1. Concept  
13.5.2. Importance of Communication in an Organization  
13.5.3. Type of Communication in the Organization  
13.5.4. Functions of Communication in the Organization  
13.5.5. Elements of Communication in the Organization  
13.5.6. Communication Problems  
13.5.7. Communication Scenarios  

13.6. Communication and Digital Reputation  

13.6.1 Online Reputation  
13.6.2. How to Measure Digital Reputation?  
13.6.3. Online Reputation Tools  
13.6.4. Online Reputation Reporting  
13.6.5. Online Branding 

Module 14. Executive Management 

14.1. General Management  

14.1.1. Concept of General Management  
14.1.2. The General Manager's Action  
14.1.3. The General Manager and its Functions  
14.1.4. Transformation of the Work of Management  

14.2. The Manager and its Functions. Organizational Culture and its Approaches 

14.2.1. The Manager and its Functions. Organizational Culture and its Approaches

14.3. Operations Management  

14.3.1. Importance of Management  
14.3.2. The Value Chain  
14.3.3. Quality Management  

14.4. Public Speaking and Spokesperson Training  

14.4.1. Interpersonal Communication  
14.4.2. Communication Skills and Influence  
14.4.3. Communication Barriers  

14.5. Personal and Organizational Communication Tools  

14.5.1. Interpersonal Communication  
14.5.2. Interpersonal Communication Tools  
14.5.3. Communication in the Organization  
14.5.4. Tools in the Organization 

14.6. Communication in Crisis Situations  

14.6.1. Crisis  
14.6.2. Stages of a Crisis  
14.6.3. Messages: Contents and Timing  

14.7. Preparation of a Crisis Plan  

14.7.1. Analysis of Potential Problems  
14.7.2. Planning  
14.7.3. Personnel Adaptation  

14.8. Emotional Intelligence   

14.8.1. Emotional Intelligence and Communication  
14.8.2. Assertiveness, Empathy and Active Listening  
14.8.3. Self-Esteem and Emotional Communication 

14.9. Personal Branding  

14.9.1. Strategies to Develop Personal Branding  
14.9.2. Laws of Personal Branding  
14.9.3. Tools for Building Personal Brands 

A unique, key, and decisive experience to boost your professional development and make the definitive leap”