Successful personalities in the field of eSports such as Ibai Llanos are constantly looking for professional profiles such as the one offered by this degree" 

Why study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"     

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus. 

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.    

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Show the world your talent after completing this program. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Re-learning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.      

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH you will have access to Harvard Business School case studies" 

The design of the structure and the development of the content that the student will find in this Postgraduate diploma has been completed by the teaching team. That is why this degree includes the most important and innovative fundamentals in marketing, focused on digital and video game companies. It has been developed following the Re-learning teaching methodology in, which TECH is a pioneer, and is based on the most demanding and innovative academic standards.   

In this degree you will find the programming that will provide you with the keys to undertake successful marketing strategies in the eSports industry" 

Syllabus

The syllabus of this Postgraduate diploma in eSports Marketing and Management includes the most complete and cutting-edge academic program in the sector. It is an intensive degree designed and based on the recommendations of the teaching team and following their professional guidelines, which give the content a critical nature and is based on the real experience of experts in the industry. 

A Postgraduate diploma of 6 months over a total of 450 hours in which the student will have the possibility to deepen their knowledge in each section to the extent that they wish, thanks to the complementary material that they will find in the Virtual Classroom. In addition, the program will be divided into three modules, so that the graduate can learn in detail the aspects that they will later have to apply in their working life.  

A unique opportunity to study an online degree at the height of the current labor demand, which will allow students to invest time in studying and expanding their knowledge without neglecting their professional life. In short: a safe investment that will help you make the leap to become an expert in eSports Marketing.   

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. eSports Management 
Module 2. Digital Marketing and Digital Transformation of Video Games 
Module 3. Strategy in Digital and Video Games Businesses 

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate Diploma completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. eSports Management 

1.1. eSports Industry 

1.1.1. eSports 
1.1.2. eSports Industry Actors 
1.1.3. The eSports Business Model and Marketplace 

1.2. eSports Clubs Management 

1.2.1. Importance of eSports Clubs 
1.2.2. Creation of Clubs  
1.2.3. eSports Club Management and Administration 

1.3. eGamers Relationship  

1.3.1. The Role of the Player  
1.3.2. Player’s Skills and Competencies  
1.3.3. Players as Embassadors of the Brand  

1.4. Competitions and Events  

1.4.1. Delivery in eSports: Competitions and Events  
1.4.2. Event and Championship Management  
1.4.3. Main Local, Regional, National and Global Championships  

1.5. Sponsorship Management in eSports 

1.5.1. Sponsorship Management in eSports 
1.5.2. Types of Sponsorship in eSports 
1.5.3. Sponsorship Agreement in eSports 

1.6. Advertising Management in eSports 

1.6.1. Advergaming: New Advertising Format  
1.6.2. Branded Content in eSports 
1.6.3. eSports as a Communicative Strategy  

1.7. Marketing in eSports Management 

1.7.1. Owned Media Management  
1.7.2. Paid Media Management  
1.7.3. Special Focus in Social Media  

1.8. Influencer Marketing  

1.8.1. Marketing Influencer  
1.8.2. Audience Management and Its Impact on eSports 
1.8.3. Business Models in Influencer Marketing  

1.9. Merchant  

1.9.1. Sale of Services and Associated Products  
1.9.2. Merchandising  
1.9.3. E-Commerce and Market Places  

1.10. Metrics and KPI of eSports 

1.10.1. Metrics  
1.10.2. KPI of Progress and Success  
1.10.3. Strategic Map of Objectives and Indicators 

Module 2. Digital Marketing and Digital Transformation of Video Games 

2.1. Digital Marketing Strategy  

2.1.1. Customer Centric  
2.1.2. Customer Journey and Marketing Funnel  
2.1.3. Design and Creation of a Digital Marketing Plan  

2.2. Digital Assets  

2.2.1. Architecture and Web Design  
2.2.2. User Experience- CX  
2.2.3. Mobile Marketing  

2.3. Digital Media  

2.3.1. Strategy and Planning Media  
2.3.2. Display and Advertising Graphics  
2.3.3. Digital TV  

2.4. Search  

2.4.1. Development and Application of a Search Strategy  
2.4.2. SEO  
2.4.3. SEM  

2.5. Social Media  

2.5.1. Design, Planning and Analytics in a Social Media Strategy  
2.5.2. Marketing Techniques on Horizontal Social Media  
2.5.3. Marketing Techniques on Vertical Social Media  

2.6. Inbound Marketing  

2.6.1. Inbound Marketeing Funnel  
2.6.2. Content Marketing Generation  
2.6.3. Leads Acquisition and Management  

2.7. Account Based Marketing  

2.7.1. B2B Marketing Strategy  
2.7.2. Decision Maker and Contact Map  
2.7.3. Account Based Marketing Plan  

2.8. Email Marketing and Landing Pages  

2.8.1. Characteristics of Email Marketing  
2.8.2. Creativity and Landing Pages  
2.8.3. Email Marketing Campaigns and Actions  

2.9. Automization of Marketing  

2.9.1. Marketing Automation  
2.9.2. Big Data y AI Applied to Marketing  
2.9.3. Main Solutions of Marketing Automation  

2.10. Metrics, KPIs and ROI  

2.10.1. Principle Metrics and KPI of Digital Marketing  
2.10.2. Solutions and Measuring Tools  
2.10.3. ROI Calculation and Tracking 

Module 3. Strategy in Digital and Video Games Businesses 

3.1. Digital and Video Games Businesses  

3.1.1. Components of Strategy 
3.1.2. Digital Ecosystem and Video Games  
3.1.3. Strategic Positioning 

3.2. The Strategic Process  

3.2.1. Strategic Analysis 
3.2.2. Selection of Alternative Strategies 
3.2.3. Strategy Implementation 

3.3. Strategic Analysis  

3.3.1. Internal 
3.3.2. External  
3.3.3. SWOT and CAME Matrix 

3.4. Sectorial Analysis of Videogames  

3.4.1. Porter’s 5 Forces Model  
3.4.2. PESTEL Analysis  
3.4.3. Sectorial Segmentation 

3.5. Competitive Position Analysis  

3.5.1. Create and Monetize a Strategic Value 
3.5.2. Niche Search vs. Market Segmentation 
3.5.3. Sustainability of Competitive Positioning 

3.6. Economic Environment Analysis 

3.6.1. Globalization and Internationalization 
3.6.2. Investment and Savings 
3.6.3. Production, Productivity and Employment Indicators 

3.7. Strategic Management 

3.7.1. A Framework for Strategy Analysis 
3.7.2. Analysis of the Sectoral Environment, Resources and Capabilities 
3.7.3. Putting the Strategy into Practice 

3.8. Strategy Formulation  

3.8.1. Corporate Strategies 
3.8.2. Generic Strategies 
3.8.3. Client Strategies  

3.9. Strategy Implementation  

3.9.1. Strategic Planning  
3.9.2. Communication and Organizational Participation Scheme 
3.9.3. Change Management 

3.10. New Business Strategies  

3.10.1. Blue Oceans  
3.10.2. Exhaustion of the Incremental Improvement in the Value Curve 
3.10.3. Zero Marginal Cost Businesses 

A very complete program with which you will deepen in the most effective strategies and techniques and with which you will know the profile of the agents involved in the Esports companies”