You will impact your audience and maximize your social media results thanks to this Postgraduate certificate that only TECH can offer you" 

Brand positioning involves the creation of a solid image and reputation for pharmaceutical and biotechnology products. Differentiation is key, as it allows companies to stand out the unique benefits of their goods and position themselves above other available alternatives. To achieve this, we use cutting-edge market analysis techniques, identification of consumer segments, as well as strategies to develop clear and effective messages and disseminate them through appropriate communication channels. Therefore, nurses interested in standing out in the Pharma Biotech marketing field have an obligation to learn about these tools and incorporate them into their daily practice.  

For this reason, TECH has created this program, through which the student will be positioned at the forefront of Marketing in this pharmaceutical industry. During 6 weeks of study, you will explore strategies for the creation and distribution of health content on the web or the design of digital marketing plans adapted to the characteristics of the target audience. 

During 6 weeks of study, you will explore strategies for the creation and distribution of health content on the web or the design of digital marketing plans adapted to the characteristics of the target audience. In addition, you will benefit from a wide variety of textual and multimedia resources, including specialized texts and interactive summaries. In addition, the Relearning method will be used, guaranteeing a unique and effective learning process adapted to the study pace of each student.  

With this 100% online program, you will create campaigns that create lasting impact in the pharmaceutical industry, effectively reaching your target audience" 

This Postgraduate certificate in Marketing in Pharma Biotech for Nursing contains the most complete and up-to-date scientific program on the market. The most important features include: 

• The development of case studies presented by Pharma Biotech specialists 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Thanks to TECH, you will manage online communities and strengthen the relationship with customers in the pharmaceutical industry" 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the educational year. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

Develop your healthcare marketing skills from experts with extensive professional experience in the field"

In just 6 weeks, you will implement strategies to reach a target audience in the most accurate and efficient way"

This program will cover essential aspects such as segmentation and brand positioning, as well as the relevance of market research. This will provide an insight into the principles and applications of marketing in the pharmaceutical and biotechnology industries. All this, enjoying a 100% online teaching, which will provide the nurse with the necessary flexibility in their day to day, since they will be able to access the content 24 hours a day without time restrictions. 

Update yourself at your own pace of study thanks to the revolutionary Relearning system that only TECHoffers" 

Module 1. Marketing in Pharma Biotech  

1.1. Omnichannel, Impacts and Engagement 

1.2.1. Impact Marketing 
1.2.2. General Channels and Social Networks 
1.2.3. Community Management 
1.2.4. E-detailing and CRM in The Digital Environment 
1.2.5. Programmed Advertising 
1.2.6. Analytics and Business Indicators 

1.2. Segmentation, Positioning and Targeting

1.2.1. Segmentation  
1.2.2. The Positioning Map 
1.2.3. Targeting 
1.2.4. Conclusions

1.3. Management  

1.3.1. The Marketing System 
1.3.2. Obtaining Information 
1.3.3. Research Process  
1.3.4. Conclusions

1.4. Brand Management and Neuromarketing 

1.4.1. Branding 
1.4.2. Branding Types 
1.4.3. Neuromarketing and Its Application in The Pharmaceutical Industry  
1.4.4. Conclusions 

1.5. Digital Marketing Plan 

1.5.1. Integrating Digital Marketing into the Global Marketing Strategy 
1.5.2. Community Manager 
1.5.3. Digital Marketing Plan 
1.5.4. Target Audience 

1.6. E-Commerce  

1.6.1. The Conversion Cycle 
1.6.2. E-Commerce Promotion 
1.6.3. Metrics  
1.6.4. e-Commerce Platforms 

1.7. Digital Strategies 

1.7.1. Social Media Communication Strategies Content Co-Creation 
1.7.2. Content Marketing and Influencers 
1.7.3. Digital Marketing to Support Leadership of The Therapeutic Area 
1.7.4. Patients' Association 

1.8. Digital Program Design 

1.8.1. Definition of Objectives  
1.8.2. Programs to Support Brand Strategies: Disease Awareness, Switching and Engagement 
1.8.3. Digital Marketing and The Sales Network 
1.8.4. Target 

1.9. Data Analytics and Artificial Intelligence 

1.9.1. Big Data Applications in the Pharmaceutical Industry 
1.9.2. Artificial Intelligence Tools as Diagnostic Support 
1.9.3. Artificial Intelligence Tools to Support Patient Management 
1.9.4. Latest News 

1.10. Other Technology 

1.10.1. Electronic Records and Data Collection of Information 
1.10.2. Web 3 and New Trends in The Token Economy Impact on Pharmaceutical Industry 
1.10.3. Virtual, Augmented and Mixed Reality 
1.10.4. Metaverse 

Specialized readings and a whole series of multimedia resources will help you build and manage a strong brand by applying neuromarketing techniques"