Mr. José Herguedas Lacayo is a journalist of great prestige in the sports field. For years, he has exercised his skills in specialized columns, for media of wide reach as the EFE News Agency.

Passionate about soccer from a very young age, he fulfilled the goal of entering the Real Madrid University School where he acquired skills under high demand such as play analysis and mastery of athletic statistics. He has also had the opportunity to interview renowned athletes such as Cristiano Ronaldo and Karim Benzema.

• Lead Generator and Prospect Scout for BNZSA
• Sports Journalist for Agencia EFE news agency
• Sports Journalist for the Communication Department of Real Madrid Club de Futbol
• Collaborating Sports Journalist for La Prensa
• Master's Degree in Agency Journalism from the Carlos III University
• Master's Degree in Communication and Sports Journalism from Real Madrid University School
• Graduate in Marketing and Advertising from the American University