Acquire the necessary expertise to put your veterinary business clients at the forefront of communication"   

Why study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"     

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus. 

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.    

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Show the world your talent after completing this program. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The content of this Postgraduate diploma has been carefully created by taking into account both the professional needs of the student and the current reality of the veterinary market. Therefore, students will find a personalized teaching experience which will enable them to correctly focus their professional career towards Marketing in Veterinary Centers . This is a good opportunity to become a leader of marketing teams in this field and become a benchmark in the sector. 

Turn your ambition into the fuel that will drive you to marketing success and enroll today on this TECH degree that will elevate your career to the next dimension" 

Syllabus

The contents of the Postgraduate diploma in Marketing in Veterinary Centers have been written by a team of professionals with extensive experience in managing communications in this field of business. In this way, TECH ensures that the student receives the most up-to-date educational material on the market. 

In addition, the educational methodology employed by TECH ensures that the student acquires all the knowledge and skills in the best possible way, providing extensive audiovisual material that helps to exemplify all the theoretical content and, at the same time, lighten the workload. 

During the 450 hours of learning, the student will also be shown real cases of successful marketing techniques and strategies in veterinary clinics, being able to learn directly from the most practical examples how to correctly use all the skills learned. 

This program takes place over 6 months and is distributed into 3 modules: 

Module 1. The Client/User of Veterinary Centers   
Module 2. Marketing Applied to Veterinary Centers   
Module 3. Leadership and Management Skills Applied in Veterinary Centers 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Marketing in Veterinary Centers completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. The Client/User of Veterinary Centers

1.1. Customer Service in Veterinary Centers

1.1.1. Excellence in Customer Service
1.1.2. Management of Customer Service
1.1.3. Compliance in Veterinary Centers as a Loyalty Tool

1.2. Face-to-Face Communication in Veterinary Centers

1.2.1. Practical Advantages of Communicating with Customers
1.2.2. Current Paradigm
1.2.3. Customer Needs
1.2.4. Management of Quality of Customer Service

1.2.4.1. Channels of Communication with the Customer
1.2.4.2. Computer Systems/Databases (CRM)
1.2.4.3. Quality Assessment Surveys

1.3. Essential Communication Skills for Vet Center Professionals

1.3.1. The Question in Professional Communication
1.3.2. Listening in Professional Communication
1.3.3. Non-Verbal Communication
1.3.4. Verbal Communication
1.3.5. Proxemia in Veterinary Centers

1.4. Empathy as a Fundamental Skill in the 21st Century in the Relationship with Customers at Veterinary Centers

1.4.1. Definition and Description
1.4.2. Expressions of Empathy
1.4.3. Tools for Working on Empathy with Customers in Veterinary Centers

1.5. Methodology for Successfully Dealing with Difficult Situations with Customers in a Veterinary Practice

1.5.1. The Four Essential Habits of Highly Effective Clinicians
1.5.2. Characteristics of Conflict between Professionals and their Customers
1.5.3. Methodology for Dealing with Difficult Situations with Veterinary Center Customers

1.5.3.1. Identify the Problem
1.5.3.2. Discover the Meaning
1.5.3.3. Seizing Opportunities
1.5.3.4. Establish the Limits of the Relationship
1.5.3.5. Extend Help to Resolve the Problem

1.5.4. Tool for the Improvement of Professional Communication Skills

1.6. Communication inside the Veterinary Practice

1.6.1. Introduction
1.6.2. The Calgary-Cambridge Model Applied to the Veterinary Practice

1.6.2.1. Preparation Phase
1.6.2.2. Start of the Consultation
1.6.2.3. Collection of Information
1.6.2.4. Results and Planning
1.6.2.5. Providing Adequate Information
1.6.2.6. Mutual Comprehension
1.6.2.7. Start of the Consultation

1.6.3. Communicating Bad News to Customers at the Veterinary Center

1.7. Strategies for Customer Relationship Management in a Veterinary Center

1.7.1. Relationship Marketing
1.7.2. Strategies for Customer Relationship Management in a Veterinary Center
1.7.3. Long-Term Customer Relationship Management

1.7.3.1. BSBC Model (Best Service for the Best Customers)
1.7.3.2. The New CRM Paradigm

1.8. Customer Segmentation and Portfolio Management in a Veterinary Center

1.8.1. Customer Segments and Portfolios

1.8.1.1. Characterization Process in Veterinary Centers

1.8.2. Strategic Advantages of Cartelization
1.8.3. Most Valuable Customers (MVC)

1.9. Customer Experience (CX) and User Experience (UX) in Veterinary Centers

1.9.1. The Moment of Truth
1.9.2. Elements that Make Up the Customers Experience
1.9.3. User Experience

1.10. Practical Application of Customer and User Experience in Veterinary Centers

1.10.1. Phases

1.10.1.1. Research and Analysis of User Experiences
1.10.1.2. Definition of the Experiential Platform
1.10.1.3. Design and Planning of Experiences
1.10.1.4. Structuring the Contact or Meeting with Customers
1.10.1.5. Practical Methodology

Module 2. Marketing Applied to Veterinary Centers

2.1. Marketing in Veterinary Centers

2.1.1. Definitions
2.1.2. Needs-Purchasing Motives
2.1.3. Offer and Demand
2.1.4. Evolution of Marketing
2.1.5. Current Businesses
2.1.6. The Current Customer
2.1.7. Loyalty: Marketing in the 21st Century

2.2. What Is Sold in Veterinary Centers?

2.2.1. Products
2.2.2. Services
2.2.3. Differences between Products and Services
2.2.4. The 4 Ps of Products
2.2.5. The 7 Ps of Services

2.3. Services-Products in Veterinary Centers

2.3.1. Portfolio of services
2.3.2. Product Portfolio
2.3.3. How to Sell Products
2.3.4. How to Sell Services
2.3.5. Differentiation-Added Value
2.3.6. CABE Technique
2.3.7. Neuromarketing and Its Application to Sales

2.4. The Price of Services and Products in Veterinary Centers

2.4.1. The Importance of Price in a Company
2.4.2. Relativity of Price in Services
2.4.3. How to Price a Service
2.4.4. How to Price a Product
2.4.5. List of Prices
2.4.6. How to Price a Service to Customers
2.4.7. How to Refute Comments on High Prices
2.4.8. Demand-Price Elasticity Curve
2.4.9. Pricing Business Models in Veterinary Centers
2.4.10. How to Collect Everything and What to Do Otherwise

2.5. Communication with the Customer in Veterinary Centers

2.5.1. Communication with the Customer Intern
2.5.2. Need: Message Coordination
2.5.3. Multichannel and Omnichannel
2.5.4. In the Waiting Room
2.5.5. Telephone Service
2.5.6. In the Practice
2.5.7. Reminders
2.5.8. Preventive Health Campaigns
2.5.9. Dr. Google Vet. and Its Handling by the Veterinarian
2.5.10. Reasons for a Client to Change Veterinarian
2.5.11. Satisfaction Surverys
2.5.12. Complaints in a Veterinary Center

2.6. Advertising in Veterinary Centers

2.6.1. What Kind of Customers Do I Want to Reach?
2.6.2. Waiting Room
2.6.3. Promotional Elements
2.6.4. Written Ways
2.6.5. Digital Ways
2.6.6. Others

2.7. Cross-Selling in Veterinary Centers

2.7.1. What Is It and What Is It For?
2.7.2. Types of Cross Sale
2.7.3. How to Carry It Out
2.7.4. Service + Service
2.7.5. Service + Product
2.7.6. Product + Product
2.7.7. Teamwork

2.8. Merchandising

2.8.1. Definitions
2.8.2. The Pillars
2.8.3. Objectives
2.8.4. The Purchase Decision Process and Types of Purchases
2.8.5. The Exterior

2.8.5.1. Facade
2.8.5.2. Identity
2.8.5.3. Door
2.8.5.4. Showcase

2.8.6. The Interior

2.8.6.1. Assortment
2.8.6.2. Space Layout

2.8.7. Inventory Management
2.8.8. Encouragement at the Point of Sale

2.8.8.1. External
2.8.8.2. Internal
2.8.8.3. PLV
2.8.8.4. Promotions

2.9. Digital Marketing in Veterinary Centers

2.9.1. General aspects
2.9.2. ROPO Effect
2.9.3. Blending Marketing: Offline and Online
2.9.4. Web Page of a Veterinary Center
2.9.5. Social Networks Applied to Veterinary Centers

2.9.5.1. Facebook
2.9.5.2. Twitter
2.9.5.3. Instagram
2.9.5.4. YouTube Channel

2.9.6. E-mail Marketing
2.9.7. Instant Messaging Tools

2.10. Loyalty Tools for Veterinary Center Customers

2.10.1. Not All Customers Have the Same Value
2.10.2. Health Plans
2.10.3. Preventive Health Campaigns
2.10.4. Veterinary Insurance
2.10.5. Point Accumulation Systems
2.10.6. Discount Coupons
2.10.7. Others

Module 3. Leadership and Management Skills Applied in Veterinary Centers

3.1. Essential Managerial Skills for a Veterinary Center Manager and/or Owner

3.1.1. Management
3.1.2. Decision Making
3.1.3. Resolution Capacity
3.1.4. Flexibility
3.1.5. Self-Knowledge
3.1.6. Assertiveness
3.1.7. Communication
3.1.8. Emotional Intelligence

3.2. Leadership Applied to Veterinary Centers

3.2.1. Leader Characteristics
3.2.2. Benefits of Leadership
3.2.3. Leader Exercises
3.2.4. Delegation

3.2.4.1. Delegation Strategy
3.2.4.2. Chore Choosing
3.2.4.3. Enabling Process

3.2.5. Motivational Interviews with Employees

3.2.5.1. GROW/MAP Method

3.3. Negotiation for the Veterinary Center Manager

3.3.1. Skills of the Negotiator
3.3.2. Types and Styles of Negotiation
3.3.3. Stages of Negotiation

3.3.3.1. Preparation
3.3.3.2. Discussion and Argumentation
3.3.3.3. Proposal
3.3.3.4. Exchange
3.3.3.5. Closure
3.3.3.6. Monitoring

3.3.4. Negotiation Tactics and Techniques
3.3.5. Strategies

3.4. The Time Management of a Veterinary Center Manager

3.4.1. Slow Down, Reflect, Analyze, and Decide
3.4.2. Inside Knowledge
3.4.3. How to Prioritize
3.4.4. Act
3.4.5. Planning and Organizing
3.4.6. Time Thieves

3.5. How to Build Trust in the Employees of a Veterinary Center

3.5.1. Self-Confidence
3.5.2. Trust in Others
3.5.3. Constructive Self-Criticism
3.5.4. Respect and Responsibility
3.5.5. Honesty
3.5.6. Trial/Error

3.6. Productivity Management for Veterinary Center Managers

3.6.1. Productivity Thieves
3.6.2. Getting Things Done® (GTD) Method

3.6.2.1. Fundamentals
3.6.2.2. Collect or Capture
3.6.2.3. Process or Clear
3.6.2.4. Organize
3.6.2.5. Revise
3.6.2.6. Do

3.7. High-Performance Professional Teams in Veterinary Centers

3.7.1. Work Groups
3.7.2. Characteristics of Professional Teams
3.7.3. Benefits of High-Performance Professional Teams
3.7.4. Practical Examples

3.8. Identification and Resolution of Internal Conflicts in Veterinary Centers

3.8.1. The Method of the Five Dysfunctions of Professional Teams

3.8.1.1. Lack of Trust
3.8.1.2. Fear of Conflict
3.8.1.3. Lack of Commitment
3.8.1.4. Avoidance of Liability
3.8.1.5. Disinterest of the Results

3.8.2. Causes of Failure in Professional Teams

3.9. Prevention of Internal Toxicity in Veterinary Centers

3.9.1. Organizational Health
3.9.2. Preventive Measures

3.9.2.1. Creating a Cohesive Leadership Team
3.9.2.2. Creating Clarity within the Organization
3.9.2.3. Overcommunicating Clarity
3.9.2.4. Reinforce Clarity

3.10. Change Management in Veterinary Center Management

3.10.1. Belief Audit
3.10.2. Character Development
3.10.3. Actions of Change

Enroll now and don’t miss the opportunity to grow professionally in the field of marketing with a highly specialized program”