Become an expert in the elaboration process of the best wines and offer your visitors a first class wine tourism experience”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate diploma in Creative Development of Advertising Campaigns is an academic program that is focused on specific competencies related to the challenges of the creative for the development of innovative strategies. Accordingly, this university program is based on a theoretical and practical pillar, in addition to the experience and vast knowledge of a highly qualified teaching staff.

This program is focused on enhancing your knowledge of Storytelling and its distribution on multiple platforms and social media"

Syllabus

This Postgraduate diploma consists of 6 months of continuous learning, in which TECH, through a top level education, will take the students to the top of their professional careers, reaching important positions in the business field. In this way, they will face the different challenges that revolve around advertising in the workplace. This academic program offers multiple skills related to the professional competencies necessary to be successful in the field of advertising creativity.

The teaching staff has developed a complete syllabus that integrates 3 modules, with the purpose that students enhance their knowledge related to the types of branded content that can be successful and the challenges of the changing and competitive environment.

In this sense, the graduates of this Postgraduate diploma will delve into detailing the requirements for the creation of branded content and understand the role of creativity in advertising. Therefore, they will be the best specialists in advertising creativity trends and the interactivity of an advertisement and an event.

On the other hand, TECH emphasizes excellence and comfort by providing the most innovative and exclusive material, being this a program in which you will only need an electronic device with Internet access. This way, you will be able to access the virtual platform from the comfort of the place where you are, and open your lessons without any schedule problem.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules.

Module 1. Creative Publicist
Module 2. The branded content
Module 3. Competencies of an advertising creative

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Creative Development of Advertising Campaigns completely online. Throughout the 6 months of specialization, they will be able to access all the contents on the program at any time, allowing them to self-manage their study time.

Module 1. Creative Publicist

1.1. What is Creativity

1.1.1. Definitions
1.1.2. Constantly changing creative models. New technologies, need for greater efficiency
1.1.3. Challenges for creatives in the development of innovative strategies. The Benefits of Collaboration
1.1.4. Professions where creativity is in demand
1.1.5. People who stood out for their exceptional creativity

1.2. The best conditions to create. The generation of ideas

1.2.1. Phases of Creativity
1.2.2. Focus on the problem
1.2.3. Relax, enjoy
1.2.4. Make a mistake
1.2.5. Play and techniques to stimulate the game

1.3. The creative subject

1.3.1. Demands on the creative
1.3.2. Stability.
1.3.3. The creative's kryptonite
1.3.4. Falling in love with the project
1.3.5. Good or bad creative?
1.3.6. The creative's memory

1.4. Challenges for creatives in the development of innovative strategies

1.4.1. Customer relations: companies, individuals, organizations, territories.
1.4.2. Relationships with other stakeholders: suppliers (photographers, planners, speakers, designers...), colleagues, agency managers, artificial intelligence...
1.4.3. Relations with consumers
1.4.4. The importance of team building

1.5. The context of a creative project

1.5.1. Market introduction of an innovative product
1.5.2. Strategy for approaching creativity
1.5.3. Complex products or services
1.5.4. Personalized communication

1.6. Types of advertisements. Creative and non-creative

1.6.1. Innovative, generic, imitations...
1.6.2. Differences between original
1.6.3. Ways to get customers with creativity

1.7. Artistic creativity in communication

1.7.1. 21 reasons to be creative
1.7.2. What we call art in communication
1.7.3. Artistic referents of advertising creativity

1.8. New creative challenges

1.8.1. New channels, technologies, trends...
1.8.2. The development of a new format
1.8.3. The need to implement new technologies in an innovative ad.
1.8.4. The entry of competitors
1.8.5. Life cycle of an idea
1.8.6. Sustainability, inclusive language

1.9. Trends in advertising creativity

1.9.1. Role of customers in decision making
1.9.2. New methods and media
1.9.3. New Technologies

1.10. Limits of advertising creativity

1.10.1. Access to the most innovative ideas
1.10.2. The cost of a good idea
1.10.3. The relevance of a message
1.10.4. The decision map
1.10.5. Finding the right balance

Module 2. Branded Content

2.1. What is branded content

2.1.1. How is advertising similar to branded content?
2.1.2. What is needed to create it
2.1.3. Typology
2.1.4. What content will be successful
2.1.5. Characteristics of viral videos
2.1.6. Utilities

2.2. What is Content Marketing?

2.2.1. Relevant and useful content
2.2.2. Interactive content
2.2.3. Storytelling
2.2.4. Multiplatform, crossmedia and transmedia content
2.2.5. Added value
2.2.6. Creativity in social networks
2.2.7. How to succeed in social networks
2.2.8. How to make our contents reach

2.3. Multimedia creativity

2.3.1. Podcast
2.3.2. Videocast
2.3.3. Photosaring
2.3.4. Presentation platform
2.3.5. Videos

2.4. What is an event?

2.4.1. What Is It?
2.4.2. Difference between the creativity of an advertisement and that of an event
2.4.3. The interactivity of an advertisement and the interactivity of an event

2.5. Why an event is held

2.5.1. Celebration and entertainment
2.5.2. Marketing and promotion
2.5.3. Education and Training
2.5.4. Networking and connections
2.5.5. Social responsibility and fundraising

2.6. How the event idea is created

2.6.1. How to generate creative ideas
2.6.2. How to develop a detailed proposal
2.6.3. Conclusions

2.7. Where and how to organize an event

2.7.1. The right event in the right place
2.7.2. The right budget
2.7.3. No room for improvisation
2.7.4. The right food
2.7.5. What can go wrong at an event. Examples:
2.7.6. A plan B

2.8. How to excite in an event

2.8.1. Surprise in events
2.8.2. Empathy in events
2.8.3. Feelings

2.9. Creativity throughout the organization process

2.9.1. Creativity in the generation of the idea
2.9.2. Creativity in the design of the experience
2.9.3. Creativity in planning and logistics
2.9.4. Creativity in the design of materials and promotion
2.9.5. Creativity in the development of interactive and participatory experiences
2.9.6. Surprises and unexpected elements
2.9.7. Creativity in entertainment and content
2.9.8. Creativity in on-the-fly problem-solving
2.9.9. Creativity even at pick-up time
2.9.10. Pre-event and post-event creativity

2.10. Virtual events

2.10.1. What is a virtual event
2.10.2. Differences between a virtual event and a face-to-face
2.10.3. Creativity in virtual events

Module 3. Competencies of an advertising creative

3.1. Professions

3.1.1. Professions related to marketing
3.1.2. Professions related to advertising
3.1.3. Examples:

3.2. How to spot talent

3.2.1. Skills related to advertising creativity
3.2.2. Activities related to advertising creativity
3.2.3. Examples:

3.3. How to get a job in advertising creativity

3.3.1. How to apply for a job in a creative way
3.3.2. How to build a brand that will guarantee you job stability
3.3.3. How to face a period of unemployment
3.3.4. How to adapt to changes in the industry

3.4. How to act in the workplace

3.4.1. When you are successful
3.4.2. When you fail
3.4.3. How to integrate

3.5. How to act when your brand loses credibility in the industry

3.5.1. Repositioning the brand
3.5.2. Reactivate the brand
3.5.3. Examples:

3.6. Trajectories of creative references

3.6.1. Marketing creatives
3.6.2. Advertising creatives
3.6.3. Examples:

3.7. Reference companies' trajectories

3.7.1. Companies and marketing departments
3.7.2. Advertising companies
3.7.3. Examples:

3.8. How to succeed

3.8.1. What is success
3.8.2. Think well and you will be right
3.8.3. Examples:

3.9. How is the life of the creative

3.9.1. At Work
3.9.2. Outside of work
3.9.3. Conclusions

3.10. How to enjoy the creative profession

3.10.1. Passion for creativity
3.10.2. Managing stress and creative block
3.10.3. Cultivating personal creativity

This academic itinerary is exclusive to TECH and you will be able to develop it at your own pace thanks to its 100% online Relearning methodology"