Thanks to this 100% online Postgraduate certificate, you will use Artificial Intelligence for the automation of repetitive tasks, such as inventory management, order processing and customer service”

Automating e-Commerce processes with Artificial Intelligence brings significant benefits. First, it enables more efficient and accurate inventory management, optimizing logistics and reducing costs associated with warehousing and product handling. In addition, AI can analyze data in real time to personalize the customer experience, offering targeted recommendations and promotions, which increase conversion and loyalty rates.

This is how this TECH Postgraduate certificate was created, which will offer a comprehensive perspective on how to integrate Artificial Intelligence into the conversion funnel to optimize sales. In this way, professionals will be able to use advanced tools to analyze sales and performance data at all stages of the buying process, enabling more informed and strategic decision making.

Likewise, the curriculum will focus on the implementation of chatbots and virtual assistants for 24/7 customer service. In addition, participants will acquire skills to use AI to generate automated responses and gather feedback, thus improving the customer experience and increasing satisfaction and loyalty.

Fraud detection and prevention in e-Commerce transactions will also be addressed, using tools such as Sift.  In this way, students will use AI to detect anomalies, verify identities and perform analysis in real time, guaranteeing secure transactions and protecting the reputation of companies. 

As such, this 100% online program is committed to providing unlimited access, from anywhere and at any time. With just an electronic device and an Internet connection, graduates will have at their disposal all the necessary resources to successfully complete the program in a satisfactory manner. In addition, the Relearning methodology is the foundation of the program, focusing on the repetition of key concepts to facilitate a deeper understanding and more efficient assimilation of the content.

Automation with Artificial Intelligence will free up time and resources, which you can dedicate to strategic activities, such as innovation and expansion, thus driving long-term growth”

The Postgraduate certificate in E-Commerce Process Automation with Artificial Intelligence contains the most complete and up-to-date program on the market. The most important features include: 

• Development of practical cases presented by experts in E-Commerce Process Automation with Artificial Intelligence
• The graphic, schematic and eminently practical contents with which it is conceived gather scientific and practical information on those disciplines that are indispensable for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will explore the future trends of Artificial Intelligence in Marketing and e-Commerce, gaining advanced insight into the possibilities and challenges you will face”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this specializing program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will emphasize the importance of promoting ethics and responsibility in the use of Artificial Intelligence, ensuring transparency in the collection and use of data"

You will delve into the detection and prevention of fraud and prevention of fraud in e-Commerce transactions with Artificial Intelligence, to detect anomalies, verify identities and maintain security"

From integrating Artificial Intelligence into the conversion funnel, to implementing chatbots and virtual assistants for round-the-clock customer service, this academic program will cover advanced techniques for improve operational efficiency and customer experience. In addition, crucial aspects such as fraud detection and prevention will be covered, making use of sophisticated AI tools to ensure security and reliability in commercial transactions. The ethical aspect will also be addressed, promoting transparent and responsible practices in data collection and use.

This program will provide you with a wide range of content, designed to equip you with the necessary skills to lead the digital transformation in e-Commerce”

Module 1. Artificial Intelligence to Automate e-Commerce Processes

1.1. E-Commerce Automation with Algolia

1.1.1. Customer Service Automation
1.1.2. Price Optimization
1.1.3. Personalization of Product Recommendations

1.2. Automation of Purchasing and Inventory Management Processes with Shopify Flow

1.2.1. Inventory and Logistics Management
1.2.2. Fraud Detection and Fraud Prevention
1.2.3. Sentiment Analysis

1.3. Integration of Artificial Intelligence in the Conversion Funnel 

1.3.1. Sales and Performance Data Analysis
1.3.2. Data Analysis at the Awareness Stage
1.3.3. Data Analysis at the Conversion Stage

1.4. Chatbots and Virtual Assistants for Customer Service 

1.4.1. Artificial Intelligence and 24/7 Assistance
1.4.2. Feedbacks and Responses 
1.4.3. Generation of Queries/Responses with Artificial Intelligence Tools

1.5. Real-time Price Optimization and Product Recommender thanks to Artificial Intelligence with the Google Cloud AI Platform

1.5.1. Competitive Price Analysis and Segmentation 
1.5.2. Dynamic Price Optimization
1.5.3. Price Sensitivity Forecasting

1.6. Fraud Detection and Prevention in e-Commerce Transactions with Sift 

1.6.1. Anomaly Detection with the Help of Artificial Intelligence
1.6.2. Identity Verification
1.6.3. Real-time Monitoring with Artificial Intelligence
1.6.4. Implementation of Automated Rules and Policies

1.7. Artificial Intelligence Analysis to Detect Suspicious Behavior

1.7.1. Analysis of Suspicious Patterns
1.7.2. Behavioral Modeling with Artificial Intelligence Tools
1.7.3. Real-time Fraud Detection 

1.8. Ethics and Responsibility in the Use of Artificial Intelligence in E-Commerce

1.8.1. Transparency in the Collection and Use of Data Using Artificial Intelligence Tools with Watson
1.8.2. Data Security
1.8.3. Responsibility for Design and Development with Artificial Intelligence

1.9. Automated Decision Making with Artificial Intelligence with Watson Studio

1.9.1. Transparency in the Decision-Making Process
1.9.2. Accountability for Results
1.9.3. Social Impact 

1.10. Future Trends in Artificial Intelligence in the Field of Marketing and E-Commerce with REkko

1.10.1. Marketing and Advertising Automation
1.10.2. Predictive and Prescriptive Analytics 
1.10.3. Visual e-Commerce and Search
1.10.4. Virtual Shopping Assistants

This Postgraduate certificate will provide you with a solid theoretical and practical basis to take advantage of the potential of Artificial Intelligence and effectively automate processes in e-Commerce”