Thanks to this 100% online program you will specialize in how digital technologies have revolutionized the creation of content"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate diploma in Storytelling for Advertising is a program that is specifically oriented towards essential knowledge regarding the creative process, multimedia creativity and the monopoly of brands. Accordingly, this academic program is focused from a theoretical-practical structure accompanied by the experience and background of a highly qualified teaching staff.

No predefined schedules or continuous evaluations: TECH Global University guarantees you the fastest and most flexible access to its academic content"

Syllabus

This university program integrates 450 hours of online learning, where TECH, through a first level education, will take the graduates to the top of their professional career, achieving the best positions in the business and advertising sector. In this way, they will overcome the different obstacles that Advertising has in the work environment. Therefore, the program provides a variety of knowledge that addresses in detail the key aspects to stimulate creative thinking according to de Bono.

The teaching team has designed an exclusive syllabus that incorporates 3 modules, in order for students to broaden their competencies regarding the importance of rhetorical figures in commercial communication, social responsibility and fundraising
In addition, graduates of this Postgraduate diploma will delve into how digital technologies have revolutionized the creation of content and promotional strategies in the online environment. They will become great specialists in the integration of artificial intelligence and content generation for the metaverse.

For this academic program, the negotiators will be supported by the exclusive Relearning methodology.

Through it, they will be able to examine complex concepts and assimilate their daily application in an instantaneous way. At the same time, the program is taught from an innovative 100% online learning platform that is not subject to fixed schedules or continuous evaluation chronograms.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. The generation of advertising ideas 
Module 2. The branded content 
Module 3. Applied advertising creativity

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Storytelling for Advertising completely online. Throughout the 6 months of specialization, they will be able to access all the contents on the program at any time, allowing them to self-manage their study time.

Module 1. The generation of advertising ideas

1.1. What Does It Take to Get to the Idea  

1.1.1. State the problem 
1.1.2. Stopping to think, the first step to differentiate yourself 
1.1.3. Think, reflect, think again and so on for several days
1.1.4. Convincing yourself to get there 
1.1.5. A creative environment stimulates creativity 
1.1.6. How your creativity is contagious 
1.1.7. Get out of the office, live, enjoy 
1.1.8. The creative briefing 
1.1.9. Creative demand 
1.1.10. Break with the established 
1.1.11. The key word: partnership  

1.2. Creative thinking 

1.2.1. People who have theorized about creative thinking 
1.2.2. Key aspects to stimulate creative thinking according to de Bono
1.2.3. Conclusions

1.3. Creative Process 

1.3.1. The creative concept 
1.3.2. The creative strategy in function of the product life cycle 
1.3.3. Launching strategies 

1.4. The advertising creative's software 

1.4.1. Actions of creative advertising thinking  
1.4.2. Phases 
1.4.3. Possibilities of use 
1.4.4. Safety rules 
1.4.5. Thought process 

1.5. The Creative Team 

1.5.1. The copy or copywriter 
1.5.2. The designer and the art director 
1.5.3. The creative director 
1.5.4. The creative 
1.5.6. Six thinking hats 

1.6. Rhetorical thinking 

1.6.1. Most used rhetorical figures 
1.6.2. Importance of rhetorical figures in commercial communication
1.6.3. Examples of rhetorical advertisements 

1.7. Designing with creativity 

1.7.1. Image manipulation  
1.7.2. Production  
1.7.3. Visual rhetoric 
1.7.4. Typography in advertising 

1.8. Recommendations to create 

1.8.1. Meaningful copy 
1.8.2. Phrases of the great advertising creatives 
1.8.3. Recommendations of famous designers 

1.9. Types of Creativity 

1.9.1. Artistic 
1.9.2. Scientist  
1.9.3. Technological
1.9.4. Enterprise 
1.9.6. Advertising 
1.9.7. Designers 

1.10. Creative Profiles 

1.10.1. Visionaries 
1.10.2. Experimenters 
1.10.3. Observers 
1.10.4. Connectors 
1.10.5. Analytical 
1.10.6. Collaborators 
1.10.7. Narrators 

Module 2. Branded Content

2.1. What is branded content? 

2.1.1. How is advertising similar to branded content? 
2.1.2. What is needed to create it 
2.1.3. Typology 
2.1.4. What content will be successful  
2.1.5. Characteristics of viral videos 
2.1.6. Utilities 

2.2. What is Content Marketing?  

2.2.1. Relevant and useful content 
2.2.2. Interactive content 
2.2.3. Storytelling 
2.2.4. Multiplatform, crossmedia and transmedia content
2.2.5. Added value 
2.2.6. Creativity in social networks 
2.2.7. How to succeed in social networks  
2.2.8. How to make our contents reach  

2.3. Multimedia creativity  

2.3.1. Podcast 
2.3.2. Videocast 
2.3.3. Photosaring 
2.3.4. Presentation platform 
2.3.5. Videos 

2.4. What is an event? 

2.4.1. What Is It? 
2.4.2. Difference between the creativity of an advertisement and that of an event
2.4.3. The interactivity of an advertisement and the interactivity of an event 

2.5. Why an event is held 

2.5.1. Celebration and entertainment  
2.5.2. Marketing and promotion  
2.5.3. Education and Training 
2.5.4. Networking and connections 
2.5.5. Social responsibility and fundraising 

2.6. How the event idea is created  

2.6.1. How to generate creative ideas 
2.6.2. How to develop a detailed proposal 
2.6.3. Conclusions 

2.7. Where and how to organize an event 

2.7.1. The right event in the right place 
2.7.2. The right budget 
2.7.3. No room for improvisation 
2.7.4. The right food 
2.7.5. What can go wrong at an event. Examples 
2.7.6. A plan B 

2.8. How to excite in an event 

2.8.1. Surprise in events 
2.8.2. Empathy in events 
2.8.3. Feelings 

2.9. Creativity throughout the organization process 

2.9.1. Creativity in the generation of the idea 
2.9.2. Creativity in the design of the experience 
2.9.3. Creativity in planning and logistics 
2.9.4. Creativity in the design of materials and promotion 
2.9.5. Creativity in the development of interactive and participatory experiences 
2.9.6. Surprises and unexpected elements 
2.9.7. Creativity in entertainment and content 
2.9.8. Creativity in on-the-fly problem-solving 
2.9.9. Creativity even at pick-up time 
2.9.10. Pre-event and post-event creativity   

2.10. Virtual events  

2.10.1. What is a virtual event 
2.10.2. Differences between a virtual event and a face-to-face 
2.10.3. Creativity in virtual events

Module 3. Applied advertising creativityCreative Publicist

3.1. The Metaverse 

3.1.1. What Is It?  
3.1.2. What creative opportunities it offers  
3.1.3. Examples

3.2. Metaverse companies 

3.2.1. Metaverse customers 
3.2.2. NFTs 
3.2.3. Business sectors 
3.2.4. Working in the metaverse 
3.2.5. Blockchain and metaverse 

3.3. The leap to the metaverse 

3.3.1. Digital humanization 
3.3.2. Avatarization 
3.3.3. The Future  

3.4. Artificial intelligence and generation of content for the metaverse 

3.4.1. AI 
3.4.2. Contents 
3.4.3. Texts 
3.4.4. The audios 
3.4.5. Images 
3.4.6. The world of work 

3.5. Let's imagine the era of the metaverse and artificial intelligence 

3.5.1. What creative opportunities it offers 
3.5.2. Examples
3.5.3. Conclusions  

3.6. Trademark monopoly 

3.6.1. A single metaverse 
3.6.2. Trademark distribution chains  
3.6.3. The consumer shareholder  

3.7. How will creatives work in this new era? 

3.7.1. Skills 
3.7.2. Attitudes 
3.7.3. Conclusions  

3.8. Creative opportunities metaverse 

3.8.1. Immersive Experiences 
3.8.2. Brand Avatars 
3.8.3. Virtual Events 
3.8.4. Personalization 
3.8.5. Creative collaborations 
3.8.6. Augmented Reality 
3.8.7. Native Advertising 
3.8.8. Constant Innovation 

3.9. Creative opportunities IA 

3.9.1. Personalized Content Generation  
3.9.2. Marketing Campaign Optimization  
3.9.3. Design and Creation of Images and Videos  
3.9.4. Augmented Reality (AR) and Virtual Reality (VR) 
3.9.5. Generative Music and Art 
3.9.6. Automation of Creative Processes  
3.9.7. Value Links 

3.10. Neuroscience 

3.10.1. Cognitive neuroscience  
3.10.2. Neuromarketing  
3.10.3. Emotional neuroscience

A unique training experience, key and decisive to boost your professional development"