Master's Degree Advertising Communication

Communication is an indispensable area in the advertising sector, although it has its own characteristics, since it is a matter of sending attractive and persuasive messages that encourage the public to consume. In this way, language and images must go hand in hand to create a need in the public that results in new purchases. Therefore, specialization in this field is essential to achieve the objectives set by the brands. And TECH wants to help all professionals in the sector with the creation of this high-quality program, both in terms of content and teaching resources, as well as teachers. Undoubtedly, a luxury opportunity that professionals of journalism and communication cannot miss.

University certificate

Accreditation/Membership

International Communication Association (ICA)

Duration

Modality

Online

Schedule

At your own pace

Exams

Online

Start date

Price

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

Advertising Communication is a professional branch that is currently in great demand. Therefore, your knowledge in this field will be essential to find a place in the job market”

Advertising Communication draws on all other existing forms of communication to create products that can be effectively consumed by the final public. For this reason, the specialization of journalism and communication professionals in this field is increasingly necessary.

In this complete Master's Degree in Advertising Communication, TECH offers the most intensive educational journey through a program that will address all relevant issues for the training of the professionals so that they are qualified for the development of all stages of Advertising Communication in its different media.

In this way, the student will learn from practicing professionals how to plan, write, design and disseminate advertising messages in all types of contexts and for all types of audiences, through traditional and digital media. A complete and specific review that will enable you to work in any of these tasks in the Advertising Communication sector.

Throughout this program, a real working scenario is offered in order to be able to assess the convenience of its application in the project, evaluating its real indications, its way of development and the expectations we may have regarding the results. As such, through experience, the professional will learn how to develop the necessary knowledge to advance in this area of work. A unique opportunity to turn advertising into an indispensable work tool.

Therefore, the student will learn to apply the methodology of communication theories and to analyze the basic psychological processes of communication and the receiver of advertising. Additionally, throughout these months of study you will learn to analyze and describe advertising discourses, with special attention to the language so characteristic of this sector, among other issues of interest that you will address during this program. And all this at a distance, thanks to its 100% online format, which will be a great help to be able to balance work and family life with study.

Access the most relevant information on Advertising Communication and successfully manage in a highly competitive sector"

This Master's Degree in Advertising Communication contains the most complete and up-to-date program on the market. Its most notable features are:

The use of the latest technology in e-learning software
The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
The development of practical case studies presented by practicing experts
State-of-the-art interactive video systems
Teaching supported by telepractice
Continuous updating and recycling systems
Self-regulated learning, which makes the program completely compatible with other commitments
Practical exercises for self-assessment and learning verification
Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
Communication with the teacher and individual reflection work
Content that is accessible from any fixed or portable device with an Internet connection
Complementary resource banks that are permanently available

Reach the professional elite by improving your communication skills with this program and open new avenues for your career advancement"

The teaching staff of this program is made up of professionals from different fields related to this specialty. In this way, TECH ensures to offer students the educational updating objective it aims to provide. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-Learning experts, it integrates the latest advances in educational technology. As a result, the student will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice will be used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the student will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow them to integrate and fix learning in a more realistic and permanent way.

A Master's Degree that will enable you to work in all areas of Advertising Communication, with the solvency of a high-level professional"

Balance your study time with the rest of your daily obligations thanks to its 100% online format"

Master's Degree in Advertising Communication

Our Master's Degree in Advertising Communication is presented as an excellent opportunity for all professionals who wish to expand their knowledge, because, through this complete program they will obtain the conceptual background necessary to excel in daily practice. In addition, with the new knowledge that they will receive in TECH UTechnological University, they will obtain what is necessary to carry out an adequate communication in all areas, channels and networks, using the appropriate languages that help to internalize in the subconscious of consumers. On the other hand, we will teach the basic concepts and theoretical models of human interaction, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations.

The best Master's Degree in Advertising Communication

At TECH we have an innovative methodology called relearning, with which you will internalize in a better way the new concepts related to: advertising creativity, new international order of communication, corporate identity, psychology of communication, use of storytelling and other topics that will be essential when applying to different job offers. On the other hand, we will improve your teamwork skills so that, through competent leadership, you can develop communication strategies and successfully meet the goals you set for yourself.