Evaluate audiences to design programs that suit their tastes and needs" 

It is no wonder that people are becoming more and more demanding about the series and movies they consume. Hundreds of options are available on the market by simply pressing the screen of your Smartphone Now, everyone has at their disposal, and at a very low cost, a multitude of customized products. Therefore, channels must not only compete on quality, but also on the needs of different types of audiences, so that they all have the option of choosing what to consume at any given moment.  

That is why this postgraduate certificate in Audiovisual Audiences will help students to understand how this market works, providing support to large networks to offer products that are capable of obtaining large audiences in different time slots, with the main objective of being leaders during most of the day. In this way, we will begin by understanding, at the empirical level, the currents of study dedicated to audiovisual reception. Then, the differences between the different ways of approaching audience research will be identified.  

Finally, the student will acquire the ability to understand the transformations derived from digitalization. This will give them access to positions of great relevance in the main national and international television networks, such as Mediaset, Fox, CBS or Televisa, for example. 

The audience can help inspire you to create a new story or modify events to provide the desired miscellany" 

This postgraduate certificate in Audiovisual Audiences contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• Practical cases studies are presented by experts in Design
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special focus on innovative methodologies for audience research
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Audience movements on social media have accomplished impossible things, most recently, the premiere of Zack Snyder's version of Justice League" 

It includes, in its teaching staff, professionals belonging to the field of design, who bring to this program the experience of their work, as well as recognized specialists from prestigious societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise during the academic program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Social networks have become a valuable source of information for production companies"

Understands and applies the engagement model to measure audience behavior"

With this postgraduate certificate in Audiovisual Audiences, the student will be able to understand the needs of the target audience for a series, film or documentary. In this way, you will have the opportunity to learn about different strategies for segmenting and measuring reception studies. On the other hand, they will also understand the impact of social networks and the importance of listening to social media audiences. As a result, the job profile of designers will become more attractive to major television and film networks.  

Devise and plan successful programming, taking into account the interests of the audience" 

General Objectives

• Know and determine the characteristics of the Audiovisual Audiences and their flows and variations
• Be able to understand the results of the audiences

Specific Objectives

• Know, at a theoretical level, the currents of studies dedicated to audiovisual reception
• Identify the differences between the different ways of approaching the study of audiovisual reception and the current state of the art
• Understand the functioning of social networks as a fundamental part of today's audiovisual environment
• Understanding the links between audience and content
• Have the ability to understand the transformations resulting from digitization

The audience has the power to take a program off the air or modify its story to boost ratings"