This Postgraduate certificate is the best investment you can make when choosing a refresher program to expand your existing knowledge of Social Media”

This Postgraduate certificate provides students with specific tools and skills to successfully develop their professional activity in the broad environment of Social Media. It works on key skills such as knowledge of the reality and daily practice in Social Media and develops responsibility in the monitoring and supervision of their work, as well as communication skills within the essential teamwork.

This program is designed to provide 150 hours of online study, and all theoretical and practical knowledge is presented through high-quality multimedia content, analysis of clinical cases prepared by experts, master classes and video techniques that allow the exchange of knowledge and experience, maintain and update the educational level of its members, create protocols for action and disseminate the most important developments in the specialty.

With an online program, students can organize their time and pace of learning, adapting it to their schedules, in addition to being able to access the contents from any computer or mobile device.

Communication professionals must continue their specialization to adapt to new developments in the field"

This Postgraduate certificate in Social Media contains the most complete and up-to-date program on the market. Its most notable features are:

• Case studies presented by experts in Communication Company Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Communication Company Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This program is the best option you can find to specialize in Social Media"

The teaching staff includes professionals from the communication sector, who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. The professional will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication Company Management.

This 100% online Postgraduate certificate will allow you to balance your studies with your professional work while increasing your knowledge in this field"

This is the best option to learn about the latest advances in Social Media"

The structure of the contents has been designed by the best professionals in Communication Company Management, with extensive experience and recognized prestige in the profession.

This Postgraduate certificate in Social Media contains the most complete and up-to-date scientific program on the market”

Module 1. Social Media

1.1. Web 2.0

1.1.1. Organization in the Age of Conversation
1.1.2. Web 2.0 Is All About People
1.1.3. New Environments, New Content

1.2. Social Media Strategies

1.2.1. Corporate Communication Plan 2.0
1.2.2. Corporate PR and Social Media
1.2.3. Analysis and Evaluation of Results

1.3. Social Media Plan

1.3.1. Designing a Social Media Plan
1.3.2. Defining the Strategy to Be Followed in Each Medium
1.3.3. Contingency Protocol in Case of Crisis

1.4. Approach to Network Positioning: SEO y SEM

1.4.1. Introduction to SEO and SEM
1.4.2. How Search Engines Work
1.4.3. User Behavior

1.5. Generalist, Professional and Microblogging Platforms

1.5.1. Facebook
1.5.2. LinkedIn
1.5.3. Google+
1.5.4. Twitter

1.6. Video, Image, and Mobility Platforms

1.6.1. YouTube
1.6.2. Instagram
1.6.3. Flickr
1.6.4. Vimeo
1.6.5. Pinterest

1.7. Corporate Blogging

1.7.1. How to Create a Blog
1.7.2. Content Marketing Strategy
1.7.3. How to Create a Content Plan for Your Blog
1.7.4. Content Curation Strategy

1.8. Online Marketing Plan

1.8.1. Online Research
1.8.2. Creating an Online Marketing Plan
1.8.3. Configuration and Activation
1.8.4. Launch and Management

1.9. Community Management:

1.9.1. Functions, Duties, and Responsibilities of the Community Manager
1.9.2. Social Media Manager
1.9.3. Social Media Strategist

1.10. Web Analytics and Social Media

1.10.1. Setting Objectives and KPIs
1.10.2. ROI in Digital Marketing
1.10.3. Viewing and Interpreting Dashboards

This program will allow you to advance in your career comfortably"