Enroll in the program and start a new professional path studying the Analytical Techniques used in the Technology Sector” 

Nowadays there is no doubt that the IT Project Management and Control is a complex process that involves Measurements, Parameters and Analytical Techniques that will guarantee decisions taken are correctly grounded. Thanks to this, not only the performance of the company will be improved, but possible problems will also be anticipated.  

For this reason, this Postgraduate Diploma will instruct students in the world of project management and control, using business intelligence techniques. Thus, a vision of industry applications will be developed to elaborate Promotions, Planning, Financial Controls, Cost Optimization and Sales Trend Analysis.

In another sense, Strategic Decision Making must be based on the use of tools, technologies and methods that allow for well-founded actions.  In view of this need, the program includes a module focused on Data and Information Analysis, where Data Life Cycle will be examined within the scope of Business Intelligence, from its origins to its transformation as a valuable asset for a company. 

Finally, digital analytics will be addressed, a discipline that studies marketing actions in detail to interpret results in order to make the best decisions for the business. In this way, data related to users visiting a website or digital platform will be collected and then processed for analysis using Google Analytics as a central tool.  

With all this knowledge, students will be able to manage with greater skill any kind of IT Project, knowing which work methodology to use at any given moment and being able to solve internal work team problems.

Develop change strategies and practices for digital business transformation through the advanced application of Analytical Techniques”

This postgraduate diploma in IT Project Control Using Analytical Techniques contains the most complete and updated educational program on the market. Its most notable features are:

• Analysis of everything involved in the Management and Direction of an IT Project, both in a productive and human sense 
• Specific knowledge in the field of Team Management, with Innovative Methodologies adapted to New Technological Realities 
• Extensive audiovisual content throughout the learning process, which makes study work easier and more enjoyable 
• Content that is accessible from any fixed or portable device with an Internet connection 

Analyze the differences between different data warehousing paradigms: Data Lake,  Data Warehouse and Data Mart”

The program’s teaching staff includes professionals in the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.  

This program is designed around Problem Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Take the challenge, enroll in this postgraduate diploma and learn how to generate reports using Google Analytics"

In this program you will understand how to perform an intelligent business assessment, taking your skills to the next level"

The main program objective is to support professional computer scientists interested in advancing within a company. Therefore, they will need to develop specialized knowledge in the application of Business Intelligence Techniques in Project Management and Control. Thus, students will be able to stand out over their peers, becoming a benchmark of excellence.

Turn your goals into reality. Enroll in the program to access new job offers” 

General objectives

• Develop specialized knowledge in the application of Business Intelligence Techniques for Project Management and Control 
• Examine Project and Process Control and Monitoring for correct use 
• Determine data life cycle phases 
• Develop Technological Trends for the Control and Monitoring of Projects and Processes 
• Analyze a Web or Digital Platform and optimize the way in which the user interacts with its various functionalities 
• Learn how to generate reports and make the necessary changes to achieve the established objectives 

Specific objectives

Module 1. IT Project Management and Control Using Business Intelligence 

• Develop specialized knowledge to deal with the complexity of making judgments based on information acquired from different information systems
• Develop or apply data in diverse contexts
• Solve problems in complex contexts and with incomplete information
• Combine knowledge and techniques from different disciplines and propose interdisciplinary solutions  
• Effectively communicate analytics results to technical and non-technical audiences 
• Determine business analytics application cases for recurrent problems, known or new, in companies 
• Develop change strategies and practices for digital business transformation through the advanced application of analytical techniques
• Propose, communicate and elaborate business models or business transformation models justifying their benefits and opportunity for organizations  
• Obtain strategy and data management results for project control purposes
• Develop management skills at strategic, organizational and project levels, from value proposition to business transformation strategies design

Module 2. IT Project Strategic Monitoring and Control 

• Determine Data Life Cycle Phases: Data, Information, Knowledge and Value
• Examine the different Analytical Levels: Descriptive Analytics, Prescriptive Analytics, and Predictive Analytics
• Analyze the differences between the different Information Warehousing Paradigms: Data Lake,  Data Warehouse and Data Mart
• Examine the differences between Structured, Semi-Structured and Unstructured Formats
• Develop the Extraction (E), Transformation (T) and Loading (L) Phases as well as the different ETL - ELT Paradigms
• Evaluate the advantages of a set of Technology Solutions used in Business Intelligence 

Module 3. Digital Analytics for Decision-Making in Technology Projects   

• Determine the meaning of Digital Analytics by knowing its principles
• Correctly configure the Google Analytics Tool
• Identify monitoring parameters  
• Differentiate Universal Analytics and Google Analytics 4
• Determine the structure of Universal Analytics: accounts, properties and views  
• Analyze User Sessions and Web Traffic in order to better understand the Audience  
• Interpret predefined and/or customized reports  
• Analyze Traffic subsets using Segments  
• Evaluate results and optimize marketing strategies 
• Improve decision making in digital business with the data obtained   

Solve recurring problems in the company using a business analytics strategy”