Introduction to the Program

If you learn the most efficient way to connect with your audience, they will be eager to buy and play all the games you offer”

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Most gamers and consumers have some kind of social network or frequently use the Internet in their daily lives, so it is not surprising that the main focus of video game marketing departments is on the digital world and the latest trendy applications. 

It is so important to measure the public's expectations and know how to sell your product in an honest and attractive way and for this reason TECHhas prepared this Postgraduate certificate in Digital Marketing Strategy to instruct all video game professionals in the most crucial sales and commercial communication methodology to avoid resounding failures such as No Man's Sky or Cyberpunk 2077. 

In order to make it as easy as possible for students, TECH offers this course in a completely online mode, without having to attend a specific physical center or the need to attend a series of classes with pre-set schedules. It is the students themselves who set their own schedule to study all the material provided, adapting it to their own interests or obligations.  

You'll know how to make the games you work on as appealing as possible to your target users"

This Postgraduate certificate in Digital Marketing Strategy  contains the most complete and up-to-date program on the market. The most important features include:

  • Acquisition of market research skills, strategic vision, digital and co-creation methodologies
  • Obtain the necessary knowledge to effectively manage any online marketing campaign or action
  • Practical cases in which to see, in a realistic way, how to apply the knowledge acquired
  • Ability to organize and plan tasks, taking advantage of available resources to address them in precise time frames
  • Apply creativity to the world of marketing to stand out from the competition
  • Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today 

Get the most important influencers of the moment to be your allies by knowing in depth the specific marketing strategy for them”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.
 
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

You will put your games on the most relevant consumer platforms, including cell phones and apps used by millions of users"

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ROI, data science or inbound marketing will no longer be unknown terms for you thanks to this Postgraduate certificate"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Digital Marketing Strategy

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Nowadays, online presence is a key factor in the success of any company or enterprise. Digital marketing has become a fundamental tool for the promotion and positioning of products and services in the global market. Aware of this reality, at TECH Global University we have developed the most complete and updated Postgraduate Certificate in Digital Marketing Strategy in the educational panorama. Our program, taught in online mode, focuses on the student acquiring a comprehensive understanding of the fundamental aspects of digital marketing, while obtaining the necessary skills to develop and manage effective strategies. The curriculum delves into the planning and execution of online advertising campaigns, the implementation of SEO techniques and the optimization of content for digital media.

Master digital marketing

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This Postgraduate Certificate represents an excellent option for those seeking to acquire the knowledge and skills necessary to excel in the world of digital marketing. With TECH you will have at your disposal the best technology and the best teaching team so that your training will be of quality, contributing to you reaching your professional goals. Here, we have ensured that we have a team of professional experts in the field, who will teach the classes online, offering an interactive and enriching learning experience. In addition, the program includes case studies and exercises that will allow professionals to apply the knowledge acquired in real situations; this will help them to strengthen and consolidate their academic preparation. The curriculum delves into the importance of data analysis and the use of tools to measure the success of digital campaigns. Also, it delves into the importance of social media management, email marketing and e-commerce.