Acquire the knowledge in Finance, Marketing, Communication and Digitalization that you need to stand out in your professional environment. With this postgraduate diploma. Enroll now”

The professional in the communications sector must understand the importance of events as a powerful tool for interrelation and business. Influencing, building loyalty, reaching a greater number of people, convey a message, can be possible thanks to the multiple digital tools, but it is also necessary to know how to choose the right method to do it efficiently and achieve the objectives set.

This postgraduate diploma in Management Strategies in Finance, Marketing in Communication and Digitalization in Event Management, provides the professional with the knowledge required to apply to events as a business tool, within its strategic plan. Whether you work in the organizational or corporate sector, or in the individual journalism.

Fundamental topics for the production and implementation of current and future events will be developed: areas of strategy, budget planning, operating accounts, profit management, Cash Flow, taxation, return on investment, among other aspects related to the financial aspects of the event. As well as issues related to marketing management, communications and digitalization.

This program has been designed to provide flexibility and quality to the student. The contents are available 100% online, in a variety of formats, with an innovative methodology based on Relearning, which allows a fast and effective learning of all concepts as it is based on repetition. The 450 hours that make up this degree are, therefore, being fully exploited.

Open yourself to endless possibilities in the current job market with this specialized industry, design and planning program in event management"

This postgraduate diploma in Management Strategies in Finance, Marketing in Communication and Digitalization in Event Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Focus your creativity on productivity. Learn the most important techniques to generate a powerful database, thanks to digitalization in the event management"

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

With this postgraduate diploma, you will be able to create plans adapted to every need. You will develop financial management skills"

Enroll now and become an expert in a few months and online. In one of the most in-demand areas in the business world and with the highest number of opportunities in the entrepreneurial sector"

The correct implementation of the event as a strategy in the communications sector requires specific skills. Mastering the budget, communication, marketing and digitalization area in the event management, focuses on the achievement of positive results. The objective of this postgraduate diploma is to provide the student in these areas of great importance, so that they can achieve outstanding levels of experience and a promising professional future.

Apply the most correct and innovative strategies for the event management in benefit of your company and clients”

General Objectives

• Acquire and understand knowledge that provides expertise or an opportunity to be original in the development and/or application of ideas, often in a research context
• Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams
• Develop Financial Management competences
• In-depth knowledge of current trends in event management
• Master the digitalization of the event, the most used tools today and new trends

Specific Objectives

Module 1. Finance Management

• Know how to create the budget of an event, with an operating account
• Develop the Cash Flow and its importance in decisions, investments and amortizations
• Gain in-depth knowledge and value the ROI of an event from an economic prospective
• Analyze potential revenues, sources of financing and determine the Break Event

Module 2. Marketing and Communication Management Strategies

• Develop the communication plan and its importance for the event
• Master the actions and tools of advertising and marketing for events
• Evaluating new consumer behavior
• Determine the value and purpose of the brand
• Implement the Sustainable Development Goals in events
• Explore different models of internal and external analysis

Module 3. Marketing Management and Digitization of Events

• Understand the new communication technologies
• Manage segmentation, metrics and Big Data analysis
• Evaluate the benefits and difficulties of digitization in events
• Understand and apply the Benchmarking
• Manage the brand’s reputation
• Master social networks and their ecosystems to benefit the development of the event

Don't miss the opportunity to prepare yourself for a successful future. With this program, you will obtain the competencies and skills required to succeed in Event Management”