To improve the reputation of a brand, it is necessary to create Advertising and Public Relations strategies appropriate to the objectives of the brand, precisely what you will work on with this program"

The main objective of all companies is to increase sales and, therefore, profits. To achieve this, strategies can be carried out in different departments, but Advertising and Public Relations campaigns have become the most effective, both for the multitude of channels in which they can be promoted, as well as for the scope of their actions. In view of this, TECH proposes an education oriented to support journalists and communicators who wish to direct their professional future towards this field, and it does so with a hybrid professional master’s degree in Advertising and Public Relations that includes the most updated and relevant theoretical information on the subject, a completely new teaching methodology and, in addition, a practical stay in a reference center in the sector. 

In this way, students will acquire the necessary skills to carry out external communication actions to build beneficial relationships with customers, promote the values and image of the company, promote awareness of its products and services, and create positive opinions in the market. In short, to be more competitive.

For all these reasons, studying this hybrid professional master’s degree becomes a golden opportunity not only to improve the skills of professionals, but also to demonstrate them through a degree that focuses on practice. Thus, the student will already have access to the labor market with the experience that will provide the intensive 3-week stay in a company of the sector, which will be an added value to the student's curriculum in the labor market. 

But, in addition, as for the theoretical studies, these have the advantage of being taken in a 100% online format, so it will be the student themself who decides from where and when to study. To do so, the student only needs to have a computer or mobile device with an Internet connection. This advantage makes this hybrid professional master’s degree one of the most competitive in the current market, offering the opportunity to study it completely online, but also with the added value of being able to demonstrate what you have learned with a real work team, in a leading company in the sector.

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences”

This hybrid professional master’s degree in Advertising and Public Relations contains the most complete and up-to-date program on the market. The most important features include: 

• 100 practical cases presented by experts in Advertising and Public Relations 
• The graphic, schematic and practical contents with which they are conceived, gather specific information on those disciplines that are essential for professional practice 
• Comprehensive plans of systematized action in the field of journalism and communication
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Practical guides for the use of the main Advertising and Public Relations tools
• Its special emphasis on the most innovative methodologies for the application of leadership techniques in business
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection 
• In addition, you will be able to complete an internship in one of the best photography companies in the sector

A theoretical and practical program that will allow you to rediscover your passion for Advertising and Public Relations"

This program, of a hybrid professionalizing modality, is aimed at the updating of journalism and communication professionals who require a high level of qualifications. The contents are based on the latest technical evidence, and oriented in a didactic way to integrate theoretical knowledge into practice, and the theoretical-practical elements will facilitate the updating of knowledge and will allow for decision making in the real world of public relations.  

Thanks to its multimedia content elaborated with the latest educational technology, they will allow the Journalism professional to acquire a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

This hybrid professional master’s degree will help you to be more creative and design those advertising actions that will be remembered for years to come"

Learn how to analyze advertising campaigns and make a difference with your proposals"

Public Relations, as well as advertising, especially in digital media, has become the main attraction when it comes to selling a product or service. For this reason, TECH has considered necessary the development of a theoretical and practical program through which the graduate can specialize in this field in an integral, comprehensive, and innovative way. In this way, they will be able to offer a complete service at the forefront of communication, through the design and management of the best advertising campaigns that will raise the attention of their clients to the top of the sector. 

An ideal program to become an expert in advertising language and corporate identity, which will place you at the top of the communication sector"

1. Updating from the latest technology available 

TECH is characterized by the use of the most sophisticated academic technology for the development of its programs, including those that are also developed in a practical way. Therefore, in this hybrid professional master’s degree, the graduate will have access to the most sophisticated and innovative technical equipment of the profession, which will allow them to include in their curriculum their mastery, as well as their use in various contexts related to Advertising and Public Relations. 

2. Gaining In-Depth Knowledge from the Experience of Top Specialists  

The support that the graduate will receive, both in the theoretical and practical periods, will serve as a guide to get the most out of the program. They will have the support of a group of professionals of the highest level in the field of Advertising and Public Relations, from whose experience the student will be able to draw the most effective strategies and tricks for the design and management of incredible campaigns.

3. Entering first-class environments 

Thanks to this hybrid professional master’s degree, the graduate will be able to enter into various contexts related to the field of Advertising and Public Relations. In addition to the practical stay, during the first period, they will have access to real cases proposed by the teaching team, where, in a simulated way, they will be able to work with their skills for the simulated resolution of these cases. Thus, you will face the work in the company having previously perfected your skills in a guaranteed way.

4. Combining the Best Theory with State-of-the-Art Practice 

The syllabus of this hybrid professional master’s degree includes 1,620 hours, 1,500 hours of theoretical and additional content (presented in various formats) and 120 hours of internships in a reference company. It is, therefore, a unique opportunity for specialization, in which the graduate will find everything they need to become versed in Advertising and Public Relations in only 12 months of training.  

5. Expanding the Boundaries of Knowledge 

The course of this program will mark a before and after in the graduate's career, through the high degree of specialization that they will obtain in the area of Advertising and Public Relations. In this way, they will be able to practice anywhere in the world, having a series of internationalized knowledge with which, without a doubt, they will achieve success in any country in the world.  

You will have full practical immersion at the center of your choice”