Incorporate the most advanced concepts in E-Sports Management into your knowledge and become a professional in this sector”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The world of E-Sports is made up of different areas and parties involved: players, sponsors, distributors, manufacturers, etc. Knowing in detail each of these elements is what allows professionals to develop an efficient and effective management strategy, and that is precisely what they will achieve with the completion of this program. Because through a very complete program, graduates will acquire the essential skills and competencies that will guide their careers towards success in the management of E-Sports projects. 

This program delves into the management of Owned Media and Paid Media, with a special focus on Social Media. Concepts that the specialist will have to handle to guarantee a successful strategy management" 

Syllabus

The design and development of the syllabus of this Postgraduate certificate in E-Sports Management has been carried out by the teaching team, who have managed to adapt the entire syllabus to the labor demand required by Gaming companies.

It is a conceptual journey through the E-Sports industry, from club management and the importance of the relationship with players, to competitions and events. In addition, it also delves into the management of sponsorships and advertising, as well as the relevance of E-Sports strategies in this area.

A compact program developed over 6 weeks in which students will find 150 hours of theoretical, practical and additional content. They will be able to access research articles, readings, detailed videos of each unit, interactive summaries to facilitate their review and much more. The teaching team selects all this material so that students will be able to delve into the sections they consider. 

A 100% online program with which graduates will be able to organize themselves and which allows active workers to combine their working day with the academic one. In addition, the Online Campus is optimized for computers, tablets and cell phones, so you can access it from anywhere and 24 hours a day.

This Postgraduate certificate in E-Sports Management is developed over 6 weeks and in a single module:

Module 1. E-Sports Management

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate certificate in E-Sports Management completely online. Throughout the 6 weeks of the program, the students will be able to access all the contents at any time, which will allow the students to distribute their study time.

Module 1. E-Sports Management

1.1. E-Sports Industry 

1.1.1. E-Sports 
1.1.2. E-Sports Industry Parties Involved 
1.1.3. The E-Sports Business Model and Marketplace 

1.2. E-Sports Clubs Management 

1.2.1. Importance of E-Sports Clubs 
1.2.2. Creation of Clubs 
1.2.3. E-Sports Club Management and Administration 

1.3. E-Gamers Relationship 

1.3.1. The Role of the Player 
1.3.2. Player’s Skills and Competencies 
1.3.3. Players as Embassadors of the Brand

1.4. Competitions and Events 

1.4.1. Delivery in E-Sports: Competitions and Events 
1.4.2. Event and Championship Management 
1.4.3. Main Local, Regional, National and Global Championships 

1.5. Sponsorship Management in E-Sports 

1.5.1. Sponsorship Management in E-Sports 
1.5.2. Types of Sponsorships in E-Sports 
1.5.3. Sponsorship Agreements in E-Sports 

1.6. Advertising Management in E-Sports 

1.6.1. Advergaming: New Advertising Format 
1.6.2. Branded Content in E-Sports 
1.6.3. E-Sports as a Communicative Strategy 

1.7. Marketing in E-Sports Management 

1.7.1. Owned Media Management 
1.7.2. Paid Media Management 
1.7.3. Special Focus in Social Media

1.8. Influencer Marketing 

1.8.1. Marketing Influencer 
1.8.2. Audience Management and Its Impact on E-Sports 
1.8.3. Business Models in Influencer Marketing 

1.9. Merchant 

1.9.1. Sale of Services and Associated Products 
1.9.2. Merchandising 
1.9.3. E-Commerce and Market Places 

1.10. E-Sports Metrics and KPI 

1.10.1. Metrics 
1.10.2. KPI of Progress and Success 
1.10.3. Strategic Map for Objectives and Indicators  

Leading companies in the E-Sports sector such as Cloud9 or TSM value positively in the personnel selection processes the specialization of the employer in the main areas of E-Sports project management"