Looking to launch a successful career as a freelance copywriter? Then this is the right university program for you. Enroll now”

In recent years, there has been a huge growth in digital business, which, in turn, has led to the emergence of new professions. Among them is the copywriter, perhaps one of the most essential roles in order to achieve the objective of sales by companies.

An ideal situation for all those communicators who wish to undertake their activity as freelancers, given their ability to write and capture the attention of the buyer. In this line, this Postgraduate diploma in Freelance Copywriting..

A 100% online program, whose academic itinerary will lead students to learn the main formulas for creating persuasive content, to delve into neuromarketing and to have numerous tools at their disposal to successfully develop their professional career as freelance copywriters.

It is a theoretical syllabus, but with a practical perspective in which the graduate will have numerous examples and case studies, which will allow him to develop his activity with guarantees and avoid making the mistakes of any beginner in this sector.

In this way, TECH offers an excellent opportunity to grow in the sector through a flexible and convenient Postgraduate diploma. You only need an electronic device with an Internet connection (computer, Tablet  or cell phone) to view the content hosted on the virtual platform. A quality program ideal for combining daily responsibilities with a university program in accordance with the current times.  

If you have a computer with an Internet connection, you can access this Diploma at any time of the day”   

This Postgraduate diploma in Freelance Copywriting contains the most complete and up-to-date educational program on the market. Its most notable features are:

• Case studies presented by experts in digital marketing and Copywriting Communications 
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions for experts, discussion forums on controversial issues and individual reflection work 
• Content that is accessible from any fixed or portable device with an Internet connection 

If you have a computer with an Internet connection, you will be able to access the syllabus of this university program at any time of the day"   

The program’s teaching staff includes professionals from the industry who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

The numerous additional resources will allow you to acquire a broad knowledge of the main customer management strategies"

An academic option that will lead you to learn how to sell on value not price"

The curriculum of this university degree has been developed by an excellent team of professionals with extensive experience in  Copywriting and entrepreneurship. In this way, the students of this program will learn about the daily work of the copywriter, the multiple possibilities of services that can be offered, as well as the formulas for persuasive writing. Likewise, this syllabus will place special emphasis on the freelance  figure and all the resources they need to be able to successfully carry out their career independently.

Excite, persuade and do not forget to generate call to action with all the techniques of content creation that this university degree provides you”

Module 1. Copywriting: What It Is, How to Learn It and What Possibilities It Offers

1.1. Discovering Copywriting

1.1.1. What is and What is Not Copywriting
1.1.2. The Current Copywriter's Profession
1.1.3. Where Copywriting Can Be Applied
1.1.4. What Copywriting Does for a Brand

1.2. Learning to Write

1.2.1. Oral Language vs. Written Language
1.2.2. Grammar Recommendations
1.2.3. Expressive Resources
1.2.4. Orthographical Aspects

1.3. Training Yourself to Write

1.3.1. 10 Different Ways to Tell
1.3.2. The Construction of the Text
1.3.3. Exercises to Put the Brain in Word Mode
1.3.4. Triggers of Ideas
1.3.5. Forced Associations
1.3.6. Transitions

1.4. The Research Stage

1.4.1. Why Research Will Be Your Best Ally
1.4.2. Different Tools for Obtaining Information
1.4.3. The Art of Creating Questionnaires
1.4.4. Do Your Own Research
1.4.5. How to Organize the Information Collected

1.5. Defining the Ideal Customer

1.5.1. Is the Ideal Customer Everyone?
1.5.2. Main Characteristics
1.5.3. Types of Ideal Customers
1.5.4. Learn to Sell by Value Not by Price
1.5.5. Customer Awareness Levels

1.6. Universal Buying Motivators

1.6.1. What Are They and What Role Do They Play in Copywriting?
1.6.2. Love, Attraction, Beauty
1.6.3. Money, Status, Lifestyle
1.6.4. Moments, Personality, Health
1.6.5. Security, Trend, Time

1.7. Copywriting and Psychology

1.7.1. What Do Copywriting and Psychology Have to Do with Each Other?
1.7.2. Is the Copywriter a Psychologist?
1.7.3. Developing Empathy
1.7.4. Systematize Findings
1.7.5. Use Active Language

1.8. Neuromarketing and Neurocopywriting

1.8.1. What Is Neuromarketing?
1.8.2. What Neuromarketing Teaches
1.8.3. How Brands Use Neuromarketing
1.8.4. Neurocopywriting

1.9. Knowing Generational Marketing

1.9.1. What is Generational Marketing and How Does It Influence Copywriting?
1.9.2. The Silent Generation
1.9.3. Baby Boomers
1.9.4. Millennials
1.9.5. Generation Z
1.9.6. Digital Natives

1.10.  The Tools

1.10.1. To Create Your Website
1.10.2. To Create Your Portfolio
1.10.3. To Create Project Proposals
1.10.4. To Communicate with Customers
1.10.5. For Image and Design
1.10.6. For Customer Management
1.10.7. For Proofreading
1.10.8. For Social Media
1.10.9. For Content

Module 2. Copywriting Techniques

2.1. Principles of Persuasion

2.1.1. Cialdini's 6 Principles of Persuasion
2.1.2. Reciprocity
2.1.3. Scarceness
2.1.4. Authority
2.1.5. Consistency
2.1.6. Sympathy
2.1.7. Consensus

2.2. The Most Popular Copywriting Formulas

2.1.1. AIDA Formula
2.2.2. The 4 Ps Formula
2.2.3. PAS
2.2.4. The 4 U’s Formula
2.2.5. The FAB Method

2.3. Less Frequently Used Formulas in Copy

2.3.1. The Sugarman Formula
2.3.2. The ADP Method
2.3.3. The PASTOR Method
2.3.4. A FOREST
2.3.5. The BUCLE Method
2.3.6. The STONE Method

2.4. Other Formulas that Do Not Look Like Formulas

2.4.1. The 3 Why’s Formula
2.4.2. Copywriting 1 - 2 - 3 - 4 Formula
2.4.3. So What? Formula
2.4.4. Nine-Point Formula
2.4.5. AICPBSAWN Formula

2.5. Headlines

2.5.1. The Importance of a Good Headline
2.5.2. Types of Headlines
2.5.3. Research to Identify Good Headlines
2.5.4. The Role of Subheadings

2.6. Creating Headlines

2.6.1. Tools for Creating Headlines
2.6.2. Formulas for Creating Headlines
2.6.3. Techniques and Tricks
2.6.4. Examples of Headlines

2.7. The Wonderful World of Storytelling

2.7.1. The Most Important Factors
2.7.2. The Type of Existing Stories
2.7.3. What Stories Are for
2.7.4. Where Storytelling Can Be Applied

2.8. How to Create Good Stories

2.8.1. Storytelling Formulas
2.8.2. Hero’s Journey
2.8.3. Elements for Creating Good Stories
2.8.4. Examples of Stories with Different Objectives

2.9. Don't Leave Without a Call to Action (CTA)

2.9.1. The Call to Action  is a Click
2.9.2. How to Create a CTA or Call to Action
2.9.3. Types of Calls to Action
2.9.4. Analysis of CTA Examples

2.10. Content Management

2.10.1. What is Content  Curation?
2.10.2. What Does a Content Curator Do?
2.10.3. The 10 Steps
2.10.4. 4 S Methodology
2.10.5. Various Techniques for Curation
2.10.6. Tools for Curation

Module 3. The Freelance Copywriter

10.1. The Most Important Things to Be a Freelance Copywriter

10.1.1. Where to Start
10.1.2. Legal Issues: the Contract
10.1.3. Minimum Viable Business Considerations
10.1.4. Channels through which to Make Yourself Known
10.1.5. How to Find a Job
10.1.6. The Importance of Networking

10.2. How to Start a Relationship with a Client

10.2.1. The Inquiry Form: What Is It?
10.2.2. What Questions to Include in the Inquiry Forms
10.2.3. Contact Forms
10.2.4. Examples of Different Inquiry Forms

10.3. Service Catalog

10.3.1. What Services Are Most in Demand
10.3.2. Copywriting Audit
10.3.3. Copywriting Consulting
10.3.4. Web Services
10.3.5. Specific Services
10.3.6. General Pricing Ideas

10.4. How to Present Quotations to Achieve a High Percentage of Acceptance

10.4.1. How to Avoid Being Told No or Disappearance
10.4.2. Leave the Stone on Your Own Roof
10.4.3. No Need to Be Rushed
10.4.4. Listen and Get to Know the Customer Well
10.4.5. Personalize by Highlighting the Benefits
10.4.6. Detailing What's Included and What's Not Included
10.4.7. Give a Deadline

10.5. Invoices

10.5.1. Invoice Essentials
10.5.2. Sequence of Follow-up Emails and Claim of Collections
10.5.3. Rural land
10.5.4. Useful Invoicing and Collection Tools

10.6. Testimonials

10.6.1. The Benefits and Risks of Publishing a Testimonial
10.6.2. How to Collect Testimonials Quickly
10.6.3. How and Where to Use Social Proof
10.6.4. Testimonials as a Success Strategy for Some Campaigns

10.7. Transcreation: Halfway between Copy and Translation

10.7.1. What is Transcreation?
10.7.2. The Origin of Transcreation
10.7.3. The Transcreation Process
10.7.4. Applications of Transcreation
10.7.5. Smiles and Tears (Successful and Unsuccessful Application Cases)

10.8. The Quality Control Guide

10.8.1. The Elements to Examine Before Delivering a Project
10.8.2. An Attention Check
10.8.3. Mathematical Filters of a Text
10.8.4. Grammar and Style

10.9. Project Delivery

10.9.1. How and Why Not to Deliver Some Texts in Word
10.9.2. The Structure of a Good Project Delivery Document
10.9.3. The Presentation Session
10.9.4. The Presentation of the Copy in Wireframes
10.9.5. What to Do if the Client Says No

10.10. Metrics for Copywriters

10.10.1. Why It Is Important to Measure
10.10.2. KPIs in Copywriting
10.10.3. The Tools
10.10.4. How to Sell it to the Client

This program will help you know how to sell your freelance portfolio and how to prepare really effective budgets. Enroll now”