This Postgraduate Certificate is the best investment you can make when selecting a refresher program to update your knowledge in Strategic and Corporate Communication”

This Postgraduate Certificate provides students with specific tools and skills to successfully develop their professional activity in the broad environment of Strategic and Corporate Communication. It works on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in monitoring and supervision of their work, as well as communication skills within the essential teamwork.

This program is designed to provide 150 hours of study, and all theoretical and practical knowledge is presented through high-quality multimedia content, analysis of clinical cases prepared by experts, master classes and video techniques that allow the exchange of knowledge and experience, maintain and update the format level of its members, create protocols for action and disseminate the most important developments in the specialty.

With an online program, students can organize their time and pace of learning, adapting it to their schedules, in addition to being able to access the contents from any computer or mobile device.

Communication professionals must continue their specialization to adapt to new developments in the field"

This Postgraduate Certificate in Strategic and Corporate Communication contains the most complete and up-to-date program on the market. The most important features include:

• Case studies presented by experts in Communication Company Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Communication Company Management
• Theoretical lessons, questions to the course, discussion forums on controversial issues and individual reflection papers
• Content that is accessible from any fixed or portable device with an Internet connection

This program is the best option you can find to specialize in Strategic and Corporate Communication"

The teaching staff includes professionals from the communication field who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. The professionals will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication Company Management.

This 100% online Postgraduate Certificate will allow you to combine your studies with your professional work while increasing your knowledge in this field"

This is the best option to learn about the latest advances in Strategic and Corporate Communication"

The structure of the contents has been designed by the best professionals in the field of Communication Company Management, with extensive experience and recognized prestige in the profession.

This Postgraduate Certificate in Strategic and Corporate Communication contains the most complete and up-to-date scientific program on the market”

Module 1. Strategic and Corporate Communication

1.1. Communication in Organizations

1.1.1. Organizations, People and Society
1.1.2. Historical Evolution of Organizational Behavior
1.1.3. Bidirectional Communication

1.2. Trends in Business Communication

1.2.1. Generation and Distribution of Corporate Content
1.2.2. Business Communication on the Web 2.0
1.2.3. Implementation of Metrics in the Communication Process

1.3. Integral Communication Plans

1.3.1. Audit and Diagnosis
1.3.2. Elaboration of Communication Plan
1.3.3. Measuring Results: KPIs and ROI

1.4. Internal Communication

1.4.1. Motivational Programs, Social Action, Participation and Training with HR
1.4.2. Internal Communication Support and Tools
1.4.3. Internal Communication Plan

1.5. External Communication

1.5.1. External Communication Actions
1.5.2. The Need for Communication Offices

1.6. Reputation Management

1.6.1. Corporative Reputation Management
1.6.2. Focus on Brand Reputation
1.6.3. Leadership Reputation Management

1.7. Digital Communication and Reputation

1.7.1. Online Reputation Report
1.7.2. Netiquette and Good Practices on Social Media
1.7.3. Branding and Networking 2.0

1.8. Communication in Crisis Situations

1.8.1. Definition and Types of Crises
1.8.2. Phases of the Crisis
1.8.3. Messages: Contents and Moments

1.9. Lobbies and Pressure Groups

1.9.1. Opinion Groups and Their Actions in Businesses and Institutions
1.9.2. Institutional Relations and Lobbying
1.9.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

1.10. Corporate Brand Strategy

1.10.1. Public Image and Stakeholders
1.10.2. Corporate Branding Strategy and Management
1.10.3. Corporate Communication Strategy in Line with Brand Identity

This program will allow you to advance in your career comfortably"