The integration of Artificial Intelligence will allow you to integrate a more satisfying user experience, strengthening the relationship between your brand and your customers. With content based on the innovative Relearning method!”

By analyzing large volumes of data, Artificial Intelligence enables precise and dynamic personalization of content and recommendations, adapting to the interests and needs of each individual. In this sense, AI algorithms can predict behaviors and preferences, thus optimizing marketing strategies and improving the relevance of interactions. This leads to greater efficiency in message delivery, increasing customer retention, loyalty and the success of digital campaigns.

In this context, TECH has designed this Postgraduate certificate in Application of Artificial Intelligence to Improve User Experience in Digital Marketing. In this way, professionals will be able to use Artificial Intelligence to adapt the user experience according to their behavior and preferences, allowing a more effective and relevant communication. In addition, the optimization of navigation and usability of the website will be addressed, through predictive analysis of user behavior and process automation.

Likewise, the implementation of personalized offers and product recommendations will be explored, as well as the automation of tracking and retargeting, applying advanced Digital Marketing strategies. Customer satisfaction will also be tracked and predicted through sentiment analysis with AI tools and tracking of key metrics, providing a holistic view of performance and enabling informed decision making. Finally, the development and training of chatbots for customer service, survey automation and satisfaction questionnaires will be explored.

As such, this online educational program promises to be freely accessible from anywhere and at any time. In fact, only an electronic device with an Internet connection is needed for graduates to have at their fingertips all the essential materials and resources to successfully complete the course. Moreover, it is based on the Relearning methodology, which focuses on the repetition of key concepts to facilitate optimal understanding and absorption of the content.

This 100% online Postgraduate certificate will provide you with comprehensive training on the latest techniques and tools to personalize and optimize your interaction with users. Enroll now!”

This Postgraduate certificate in Application of Artificial Intelligence to Improve User Experience in Digital Marketing contains the most complete and up-to-date program on the market. The most important features include: 

• The development of case studies presented by experts in Application of Artificial Intelligence to Improve User Experience in Digital Marketing
• The graphic, schematic and eminently practical contents with which it is conceived gather scientific and practical information on those disciplines that are indispensable for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Through didactic materials at the forefront of technology and education, you will implement personalized offers and product recommendations, automating tracking and retargeting”

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will address the optimization of navigation and usability of your website, using predictive analytics techniques of user behavior and process automation"

You will use real-time feedback integration, using platforms such as Itercom and Chatfuel, to continuously and proactively improve the user experience"

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.