Undoubtedly, an excellent opportunity to be aware of the most effective strategies in the management and planning of Marketing strategies” 

In a globalized and technological world, it is necessary for Chief Marketing Officers to perfectly master the most effective strategies to create an image and reputation appropriate to the interests of companies, while increasing customers and users through the main digital tools. All this, in addition, with great leadership skills and innovative vision. 

Given this scenario, TECH has created this Internship program in MBA in Marketing Management (CMO, Chief Marketing Officer), which allows the professional to enter a leading company in this area and with an excellent team of specialists in Marketing. 

This is a 3-week intensive stay, where the manager will have the opportunity to see first-hand the methods, techniques and tools used for the planning, design and creation of marketing campaigns by the best professionals in this field. All this in an outstanding entity that uses the latest technology in this change and that will allow them to obtain the knowledge they need to progress in their professional career. A unique opportunity that only TECH offers. 

Enjoy an intensive 3-week stay in a reputable center and get up to date on the latest Technological procedures to achieve professional growth”

The Internship program consists of a practical stay in a prestigious clinical center, a 3-week period, from Monday to Friday with 8 consecutive hours of work with an attending specialist. This stay will allow the professional to know in depth the daily work of first level specialists in the field of Marketing, where the most current digital resources and tools are used. 

In this training proposal, of a completely practical nature, the activities are aimed at developing and perfecting the skills necessary for the provision of managerial work in Marketing departments, acquiring the necessary qualifications to manage all promotional and advertising actions to attract a wider audience.

TECH in this way offers an opportunity to learn by working in the Marketing departments of the main companies in the sector. In this way, a leading entity in this field becomes the ideal scenario for the professional who attends this Internship Program to develop their managerial skills, actively participating in the planning, control and management of different strategies for companies.

The practical training will be carried out with the active participation of the student performing the activities and procedures of each area of competence (learning to learn and learning to do), with the accompaniment and guidance of teachers and other training partners that facilitate teamwork and multidisciplinary integration as transversal competencies for the praxis of Marketing management (learning to be and learning to relate). 

The procedures described below will be the basis of the practical part of the training, and their implementation will be subject to the center’s own availability and workload, the proposed activities being the following: 

Management and Leadership 

• Establish competitive and corporate strategies in Marketing work teams
• Lean Management application in departmental work flows
• Develop leadership and management skills in a real professional environment, based on emotional intelligence, effective meetings, and talent management
• Plan and execute a concrete Marketing strategy in a management environment

Operational and Sector Marketing 

• Collaborate in the management of distribution, stock control, periodic campaigns and product life cycle. and the specific life cycle of a product
• Manage the appropriate distribution channels, with emphasis on trade marketing and route to market
• Knowing how to manage marketing groups, work teams and meetings management
• Contribute to the creation of a Marketing campaign following the client'ssector model

Customer Relationship Management 

• Explore the use of consumer psychology and behavior in the planning of marketing strategies
• Perform profitability analysis based on consumer centric marketing
• Use the latest CRM management techniques such as direct marketing, multichannel integration or viral marketing
• Make use of neuromarketing and sensory marketing to enhance ongoing campaigns

Digital Marketing and e-Commerce 

• Offer support in adapting the Marketing strategy to the technological and digital environment
• Make use of the main quantitative and qualitative research tools in online markets
• Develop in the main online channels with other digital players
• Manage the fulfillment and digital point of sale in e-commerce
• Collaborate in the implementation of e-Commerce techniquesin a multichannel strategy
• Elaborate a content marketing strategy in corporate blogging
• Collaborate in Social Media Manager and Social Media Strategist tasks

Train in a company that can offer you all these possibilities, with an innovative program and a human team capable of developing you to the maximum”