You will analyze how the digitization of data drives a new journalistic model through this 100% online Postgraduate certificate” 

The new Internet paradigm is changing the way we communicate. Users demand digital platforms that combine newsrooms with multimedia elements, with the aim of acquiring the most complete vision. Therefore, the media are developing websites full of visual elements to generate impact and tell stories in an original way. In this context, infographics have become a key tool to facilitate the understanding of more complex content. For example, they are useful to visually represent the ozone layer in the atmosphere and how it has been reduced over time due to pollution.   

Aware of this reality, TECH has developed a program dedicated to deepen on journalistic infographics. The didactic materials, elaborated by professionals specialized in this field, will allow students to carry out high quality coverage. To achieve this, the syllabus will address the importance of precision journalism in the cultural industries. The syllabus will also provide guidelines for designing resources such as graphics, diagrams, data boxes or inforrelatos. In addition, the specialization will address key factors for the correct composition of infographics. These include the choice of typography, colors and sizes. In this way, graduates will obtain their own style to communicate information in a legible and accurate way.  

Also, the university program implements the disruptive Relearning system, of which TECH is a pioneer, and which promotes the organic mastery of study concepts without the need to memorize them. In addition, the program includes the study of real cases, with which students will embark on the resolution of complex situations in simulated environments. On the other hand, the syllabus is distinguished by its exceptional teaching staff. This team of professionals includes a Guest Director of international stature who is in charge of an exhaustive Masterclass. 

Therefore, graduates of this Postgraduate certificate achieve success in an exclusive and rigorous way.

Through this program's Masterclass, offered by a prestigious International Guest Director, you will update all your journalistic skills with excellence” 

This Postgraduate certificate in Data Analysis in Cultural Journalism contains the most complete and up-to-date program on the market. The most important features include: 

• The development of practical cases presented by experts in Cultural Communication
• The graphic, schematic and practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection 

You will delve deeper into the existing relationship between art, politics and activism. Gain the most comprehensive and holistic understanding with this program!“

The program’s teaching staff includes professionals from the sector who contribute their work experience to this specializing program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Do you want to master the advances that have taken place in the major cultural industries? Keep up to date with this advanced program"

You will design the most powerful cultural products in the Cultural Marketing field. Don't miss this unique opportunity!"

This syllabus consists of 2 comprehensive modules, which will provide an analytical visualization of the information society. During the specialization, students will delve into basic aspects of Marketing to understand the functioning of cultural consumption. In this sense, multiple research strategies will be addressed in order for graduates to offer the most original and differentiated products. Likewise, the syllabus will analyze the importance of interactive resources in multiplatforms.  

Specialize from the comfort of your home and update your knowledge online with TECH, the best online university in the world according to Forbes magazine” 

Module 1. Cultural Research, Management and Marketing

1.1. Introduction to Marketing 

1.1.1. The 4 Ps 

1.1.1.1. Basic Aspects of Marketing 
1.1.1.2. Marketing Mix 
1.1.1.3. The Necessity (or not) of Marketing in the Cultural Market 

1.1.2. Marketing and Consumerism 

1.1.2.1. Culture Consumption in Spain 
1.1.2.2. Quality as a Cross-Cutting Factor in Information Products  

1.2. Marketing and Value: Art for Art's Sake, Art in Ideological Programs, and Art as a Market Product 

1.2.1. Art for Art's Sake 

1.2.1.1. The Art of the Masses The Homogeneity of Art and Its Value 
1.2.1.2. Is Art Created for the Media or Does the Media Transmit Art?  

1.2.2. Art within Ideological Programs 

1.2.2.1. Art, Politics and Activism 
1.2.2.2. Basic Symbolism in Art  

1.2.3. Art as a Market Product 

1.2.3.1. Art in Advertising 
1.2.3.2. Cultural Management for a Successful Development of the Work 

1.3. Marketing of the Main Cultural Industries 

1.3.1. Current Trends in the Main Cultural Industries 

1.3.1.1. The Needs of Consumers as Represented in Companies 
1.3.1.2. Successful Cultural Products in the Media 

1.4. Research as a Central Marketing Tool 

1.4.1. Collection of Market and Consumer Data 
1.4.2. Differentiation in Relation to Competitors 
1.4.3. Other Investigative Strategies  

1.5. The Future of Cultural Marketing 

1.5.1. The Future of Cultural Marketing 

1.5.1.1. Cultural Marketing Tendencies 
1.5.1.2. The Cultural Products with the Greatest Power in the Market  

Module 2. Data Visualization in Cultural Journalism

2.1. Visual Layout of Information 

2.1.1. The Fundamentals of Information Visualization Modeling 

2.1.1.1. The Image in the Press 
2.1.1.2. Information Visualisation  

2.2. Evolution of Journalistic Infographics 

2.2.1. Infographics in the Press, Precision Journalism and Analytical Visualization 

2.2.1.1. Infographics in the Press 
2.2.1.2. Precision Journalism 
2.2.1.3. Analytical Visualization  

2.3. Classification of Infographics 

2.3.1. Towards a New Journalistic Model 

2.3.1.1. Data Digitization 
2.3.1.2. The Interaction of Data in the Media From Advertising to Information 

2.3.2. Analytical Visualization and the Information Society 

2.3.2.1. Elimination of the Superfluous 
2.3.2.2. Tables, Diagrams, Graphs, Charts, Maps, Data Boxes, Infograms, Infographics, Stories 

2.4. The Role of the Journalism and Infographics Professional 

2.4.1. Build an Infographics Section in the Different Media 

2.4.1.1. Infographics Creation Tools 
2.4.1.2. Adaptation of Information to the Media 
2.4.1.3. The Infographics Agency  

2.5. Digitalization and Interactivity 

2.5.1. Interactive Visualization in a Multimedia and Multiplatform World 

2.5.1.1. Interactive Visualization 
2.5.1.2. Essential Principles of Interaction Design 
2.5.1.3. Multi-Mediality 

2.6. Elements of Infographics in Journalism 

2.6.1. Selection and Planning. Data and Information. Work Distribution. Day-to-Day Work. The Choice of Software. Texts: Headlines and Body of the Information. Illustrations. Sources. The Signature 

2.6.1.1. Selection and Planning. Data and Information. Work Distribution. Day-to-Day Work. 
2.6.1.2. Texts: Headlines and Body of the Information 
2.6.1.3. Illustrations. Sources. The Signature  

2.6.2. The Importance of Typographic Choice. Colors and Size are also Information 

2.6.2.1. The Importance of Typographic Choice 
2.6.2.2. Colors and Size 

A Postgraduate certificate designed based on the latest trends in Data Analysis to guarantee you rigorous competencies. This is your chance: enroll now”.