A high intensity program that will enable you to use Social Networks with the solvency of the best professionals in the sector"

This Postgraduate diploma in Social Networks has been structured to offer an interesting, interactive and, above all, very effective process of specialization in everything related to this sector. To achieve this, a clear and continuous growth path is offered, which is also 100% compatible with other occupations.

Through an exclusive methodology, this Postgraduate diploma will lead you to know all the characteristics that the professional needs to stay at the forefront and to learn about the changing phenomena of this form of communication. 

Therefore, this program will address the aspects that a designer needs to know to plan, develop and finalize the web presence. A path that will scale up the student's skills to help them achieve the challenges of a top professional.

The Postgraduate diploma in Social Networks is presented as a viable option for a professional who decides to work independently but also to be part of any organization or company An interesting avenue of professional development that will benefit from the specific knowledge that we now make available to you in this program. 

This program will allow you to enhance your skills and update your knowledge in Social Networks" 

This Postgraduate diploma in Social Networks contains the most complete and up-to-date program on the market. The most important features of the program include: 

• Graphic, schematic, and highly practical contents
• The latest developments and cutting-edge advances in this area
• Practical exercises where the self-evaluation process can be carried out to improve learning
• Innovative and highly efficient methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

All the necessary knowledge for the graphic designer in this field, compiled in a highly efficient Postgraduate diploma, which will optimize your effort with the best results" 

The development of this program is focused on practicing the proposed theoretical learning Through the most effective teaching systems, proven methods imported from the most prestigious universities in the world, you will be able to acquire new knowledge in a practical way. In this way, we strive to convert your efforts into real and immediate skills. 

Our online system is another strength of our approach to education. With an interactive platform that has the advantages of the latest technological developments, we put the most interactive digital tools at your service. This way, we can offer you a learning method that can be completely adapted to your needs, so that you can perfectly combine this training program with your personal or professional life. 

A practical and intensive program that will give you all the tools you need to work in this field, in a specific and concrete Postgraduate diploma" 

A qualification created to allow you to implement the acquired knowledge almost immediately in your daily practice"

The structure of the contents has been designed by a team of professionals, aware of the current relevance of training in order to advance in the labor market with security and competitiveness, and to practice the profession with the excellence that only the best education allows. 

This Postgraduate diploma contains the most complete and up-to-date program on the market" 

Module 1. Portfolio Building

1.1. The Portfolio

1.1.1. The Portfolio as Your Cover Letter
1.1.2. The Importance of a Good portfolio
1.1.3. Orientation and Motivation
1.1.4. Practical Advice

1.2. Characteristics and Elements

1.2.1. The Physical Format
1.2.2. The Digital Format
1.2.3. The Use of Mockups
1.2.4. Common Errors

1.3. Digital Platforms

1.3.1. Continuous Learning Communities
1.3.2. Social Networks: Twitter, Facebook, Instagram
1.3.3. Professional Networks: LinkedIn, Infojobs
1.3.4. Cloud Portfolios Behance

1.4. The Designer in the Labor Market

1.4.1. Career Opportunities for a Designer
1.4.2. Design Agencies
1.4.3. Corporate Graphic Design
1.4.4. Success Stories

1.5. How Do I Show Myself Professionally?

1.5.1. Keeping Updated, in Constant Recycling
1.5.2. The Curriculum Vitae and Its Importance
1.5.3. Common Mistakes in a Curriculum Vitae
1.5.4. How to Create a Good Curriculum Vitae? 

1.6. The New Consumers

1.6.1. Perception of Value
1.6.2. Defining the Target Audience
1.6.3. Empathy Map
1.6.4. Personal Relationships

1.7. My Personal Brand

1.7.1. Entrepreneurship: The Search for Meaning
1.7.2. Turn Your Passion into a Job
1.7.3. The Ecosystem Around Your Activity
1.7.4. The Canvas Model

1.8. Visual Identity

1.8.1. Naming
1.8.2. Values of a Brand
1.8.3. The Major Topics
1.8.4. Moodboard. Use of Pinterest
1.8.5. Analysis of Visual Factors
1.8.6. Analysis of Temporal Factors

1.9. Ethics and Responsability

1.9.1. Ethical Decalogue for the Practice of Design
1.9.2. Copyrights
1.9.3. Design and Conscientious Objection
1.9.4. The “Good” Design

1.10. The Price of My Work

1.10.1. Do You Need Money to Live? 
1.10.2. Basic Accounting for Entrepreneurs
1.10.3. Types of Expenses
1.10.4. Your Hourly Rate Retail Price

Module 2. Social Media Projects

2.1. Introduction to Social Networks

2.1.1. Web 3.0
2.1.2. Web 3.0 Tools
2.1.3. References
2.1.4. Social Media

2.2. New Job Openings

2.2.1. The Emergence of New Professional Figures
2.2.2. The Community Manager
2.2.3. The Social Media Strategist
2.2.4. The Content Curator
2.2.5. The Influencer

2.3. Geomarketing

2.3.1. The Concept
2.3.2. Variables
2.3.3. Social Network Geomarketing
2.3.4. Uses of Geolocalization

2.4. Branded Content

2.4.1. The Concept
2.4.2. Differences with Conventional Advertising
2.4.3. Differences with Content Marketing?
2.4.4. Differences with Product Placement
2.4.5. Advantages
2.4.6. Examples:

2.5. How to Manage Social Networks?

2.5.1. What Is Social Media Management?
2.5.2. Purpose of Managing Social Networks
2.5.3. Tools: Hootsuite, Google Analytics, Google Ads
2.5.4. Techniques for Gain Followers

2.6. Visual Storytelling on Instagram

2.6.1. What Is Visual Storytelling?
2.6.2. The Types of Content on Instagram
2.6.3. Optimizing a Profile on Instagram
2.6.4. Visual References Profiles

2.7. Define a Style

2.7.1. Thematic Choice
2.7.2. Define a Style
2.7.3. Planning and Materials
2.7.4. Practice: What Do I Want to Convey?

2.8. Creating Content

2.8.1. Photographs Editing and Filters
2.8.2. Videos
2.8.3. Capture Audience
2.8.4. What, How and When?

2.9. Narrative Photographs

2.9.1. Extending the Time of a Post
2.9.2. Mistakes to Avoid
2.9.3. Project: Narrative Photographs
2.9.4. Project Analysis

2.10. Universal Design

2.10.1. Concept and Principles
2.10.2. European Position on Universal Design
2.10.3. The Future of Accessibility
2.10.4. Examples

Module 3. Ethics, Legislation and Professional Deontology

3.1. Ethics, Morals, Law and Professional Deontology

3.1.1. Basic Questions about Ethics Some Moral Dilemmas
3.1.2. Conceptual Analysis and Etymological Origin
3.1.3. Differences between Morals and Ethics
3.1.4. The Connection between Ethics, Morals, Law and Deontology

3.2. Intellectual Property

3.2.1. What Is Intellectual Property?
3.2.2. Types of Intellectual Property
3.2.3. Plagiarism and Copyright Infringement
3.2.4. Anticopyright

3.3. Practical Aspects of Current Ethics

3.3.1. Utilitarianism, Consequentialism and Deontology
3.3.2. Acting Consistently vs. Acting on Principle
3.3.3. Dynamic Efficiency of Acting on Principles

3.4. Legislation and Morals

3.4.1. Concept of Legislation
3.4.2. Concept of Morals
3.4.3. Connection between Law and Morals
3.4.4. From Fairness to Unfairness Based on Logical Reasoning

3.5. Professional Conduct

3.5.1. Dealing with the Client
3.5.2. The Importance of Agreeing Terms and Conditions
3.5.3. Clients Don’t Buy Design
3.5.4. Professional Conduct

3.6. Responsibilities to Other Designers

3.6.1. Competitiveness
3.6.2. The Prestige of the Profession
3.6.3. The Impact on the Rest of the Professions
3.6.4. The Relationship with Other Professional Colleagues Criticism

3.7. Social Responsibilities

3.7.1. Inclusive Design and Its Importance
3.7.2. Characteristics to Take into Account
3.7.3. A Change of Mentality
3.7.4. Examples and References

3.8. Responsibilities with the Environment

3.8.1. Ecodesign Why Is It So Important?
3.8.2. Sustainable Design Features
3.8.3. Environmental Implications
3.8.4. Examples and References

3.9. Ethical Conflicts and Practical Decision Making

3.9.1. Responsible Conduct and Practices in the Workplace
3.9.2. Best Practices for Digital Designers
3.9.3. How to Resolve Conflicts of Interest?
3.9.4. How to Deal with Gifts

3.10. Free Knowledge Creative Commons Licenses

3.10.1. What Are They?
3.10.2. Types of Licences
3.10.3. Symbology
3.10.4. Specific Uses

Module 4. Digital Photography 

4.1. Introduction to the Contemporary Photographic Medium

4.1.1. Origins of Photography: The Camera Obscura
4.1.2. Fixing Images Milestones: The Daguerreotype and the Calotype
4.1.3. Pinhole Camera
4.1.4. The Photographic Snapshot Kodak and the Popularization of the Medium

4.2. Principles of Digital Photography

4.2.1. Street Photography: Photography as a Social Mirror
4.2.2. Digital Image Fundamentals
4.2.3. JPG and RAW
4.2.4. Digital Laboratory

4.3. Concepts, Equipment and Photography Techniques

4.3.1. Camera: Visual Angle and Lenses
4.3.2. Exposure Meter Exposure Adjustment
4.3.3. Image Control Elements
4.3.4. Practice I: Controlling the Camera

4.4. Lighting

4.4.1. Natural Light and Its Importance
4.4.2. Properties of Light
4.4.3. Continuous Light and Modeling Light
4.4.4. Lighting Schemes
4.4.5. Accessories to Manipulate Light
4.4.6. Backgrounds Commercial Tools

4.5. Flash

4.5.1. Main Functions of a Flash Unit
4.5.2. Types of Flash
4.5.3. Torch Flash
4.5.4. Advantages and Disadvantages

4.6. Photography with Professional Camera

4.6.1. Lifestyle Photography Searching for Corners
4.6.2. Practice II: Light Effects
4.6.3. Practice III Negative Spaces
4.6.4. Practice IV: Capture Emotion

4.7. Mobile Photography: Introduction

4.7.1. Our Pocket Camera and Other Materials
4.7.2. Achieving the Best Quality
4.7.3. Composition Tricks
4.7.4. Creating Ambience

4.8. Mobile Photography: Project

4.8.1. Flatlay
4.8.2. Indoor Photography
4.8.3. Creative Ideas Where to Start?
4.8.4. Practice VI: First Photographs

4.9. Mobile Photography: Editing

4.9.1. Editing Photos with Snapseed
4.9.2. Editing Photos with VSCO
4.9.3. Editing Photos with Instagram
4.9.4. Practice IV: Editing Your Photographs

4.10. The Creative Photography Project

4.10.1. Reference Authors in Contemporary Photographic Creation
4.10.2. The Photographic Portfolio
4.10.3. Visual Portfolio References
4.10.4. Build Your Results Portfolio

A unique, key and decisive training experience to boost your professional development”