You will delve into the future trends of Machine Learning to offer the most creative services thanks to this 100% online Postgraduate certificate" 

Applying AI to social media has a significant impact, given its ability to effectively target audiences and deliver targeted advertising. It is also useful for optimizing advertising campaigns: communicators identify which marketing strategies work best, adjusting them correctly to maximize the return on investment. In this line, Machine Learning analyzes large volumes of data in real time to discover emerging trends in social media. This information helps companies both make informed decisions and adapt to the changing demands of the advertising market. 

In this context, TECH launches an innovative Postgraduate certificate that will address in detail how to use AI to develop optimal Digital Marketing strategies. Designed by specialists in the field, the academic itinerary will delve into the process of generating content in a personalized way. In turn, the syllabus will analyze multiple ways aimed at customizing the user experience on web platforms and social media. This will allow graduates to make personalized recommendations, adapt user interfaces and dynamically segment audiences. On the other hand, the syllabus will highlight the resource of Email Marketing, since it allows to produce attractive content at the same time as individualized according to the interests of the population.  

In addition, the advanced methodology of TECH and the educational and professional quality of teachers, students will be accompanied at all times during the program. In addition, the 100% online nature of the program has to be added, which greatly facilitates the study work for experts. There are no classes or face-to-face attendance, but it is the students themselves who can download all the theoretical content from day one and adjust it to their pace of life or personal responsibilities. 

Looking to employ the most effective tools for SEO positioning? Optimize keywords with this innovative university program”

The Postgraduate certificate in Digital Marketing Strategies using Artificial Intelligence contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Artificial Intelligence in Marketing and Communication 
• The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You will use Big Data systems to analyze user sentiment and behavior, to design products that suit their needs" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

You will offer the audience highly proactive interactions on social media thanks to the use of Artificial Intelligence"

The Relearning methodology used in this Postgraduate certificate will get you to learn autonomously and progressively. At your own speed!"

This program will provide students with a holistic view of the application of AI in Digital Marketing Strategies. Therefore, the syllabus will analyze the most advanced tools for specialists to communicate effectively with consumers, including through social media. In line with this, the syllabus will delve into aspects such as sentiment analysis, social trend detection and automated content generation. The teaching materials will also provide the keys to delve into the feebacks of the public, helping graduates to personalize their experiences by optimizing the various web spaces. 

A university program that will give you a multitude of practical cases to develop your study as if you were facing real cases" 

Module 1. Artificial Intelligence in Digital Marketing Strategies

1.1. Digital Marketing Transformation with AI 

1.1.1. Introduction to Digital Transformation 
1.1.2. Impact on Content Strategy 
1.1.3. Automation of Marketing Processes 
1.1.4. Customer Experience Development 

1.2. AI Tools for SEO and SEM 

1.2.1. Keyword Optimization with AI 
1.2.2. Competition Analysis 
1.2.3. Search Trend Prediction 
1.2.4. Intelligent Audience Segmentation 

1.3. Application of AI in Social Media 

1.3.1. Sentiment Analysis 
1.3.2. Social Trend Detection 
1.3.3. Publication Automation 
1.3.4. Automated Content Generation 

1.4. AI Tools for Customer Communication 

1.4.1. Personalized Chatbots 
1.4.2. Automated E-mail Response Systems 
1.4.3. Real-Time Response Optimization 
1.4.4. Customer Feedback Analysis 

1.5. Personalization of the User Experience of AI-enabled Tools and Websites 

1.5.1. Personalized Recommendations 
1.5.2. User Interface Adaptation 
1.5.3. Dynamic Audience Segmentation 
1.5.4. Intelligent A/B Testing 

1.6. Chatbots and Virtual Assistants in Digital Marketing 

1.6.1. Multichannel  
1.6.3. Contextual Responses 
1.6.4. Conversation Analytics 

1.7. Programmatic Advertising with AI 

1.7.1. Advanced Targeting 
1.7.2. Real-Time Optimization 
1.7.3. Automatic Bidding 
1.7.4. Results Analysis 

1.8. Predictive Analytics and Big Data in Digital Marketing 

1.8.1. Prediction of Market Trends 
1.8.2. Advanced Attribution Models 
1.8.3. Predictive Audience Segmentation 
1.8.4. Sentiment Analysis in Big Data 

1.9. AI and Email Marketing for Personalization and Automation in Campaigns 

1.9.1. Dynamic List Segmentation 
1.9.2. Dynamic Content in Emails 
1.9.3. Workflow Automation 
1.9.4. Open Rate Optimization 

1.10. Future Trends in AI for Digital Marketing 

1.10.1. Advanced Conversational AI 
1.10.2. Augmented Reality Integration 
1.10.3. Emphasis on AI Ethics 
1.10.4. AI in Content Creation 

TECH is a state-of-the-art technology university, which puts all its resources at the students' fingertips to achieve business success. Join us now!"