Introduction to the Program

Gracias a este Postgraduate certificate 100% online, serás capaz de anticipar las necesidades del cliente, mejorar tu eficiencia operativa y ofrecer experiencias de compra altamente personalizadas. ¡Inscríbete ya!”

El Marketing Digital y el Comercio Electrónico, potenciados por la Inteligencia Artificial, ofrecen una sinergia revolucionaria en el mundo empresarial moderno. De hecho, la Inteligencia Artificial permite una personalización y segmentación precisa de los mensajes de Marketing, lo que resulta en campañas más efectivas y relevantes para los consumidores. Además, en el ámbito del Comercio Electrónico, los algoritmos de IA pueden analizar patrones de comportamiento de compra, para predecir preferencias futuras y recomendar productos de manera inteligente.

Así nace este Postgraduate certificate, que supondrá una inmersión profunda en las herramientas y técnicas más avanzadas para potenciar las estrategias empresariales en el mundo digital. Con un enfoque en la personalización y recomendaciones, los profesionales profundizarán en la implementación de Adobe Sensei para analizar datos y adaptar el contenido de manera individualizada, mejorando así la relevancia y efectividad de las campañas de Marketing y Comercio Electrónico.

Asimismo, se abordará la automatización de procesos estratégicos mediante Optimizely, permitiendo a los alumnos optimizar el rendimiento de las campañas mediante la toma de decisiones informadas y ágiles. Así, esta herramienta facilitará la identificación de oportunidades de mejora y ajuste en tiempo real, lo que resultará en una mayor eficiencia y resultados más sólidos en el ámbito digital.
Finalmente, los estudiantes indagarán en el análisis de sentimientos y emociones en el contenido de Marketing, sirviéndose de plataformas como Hub Spot. Esto los capacitará para adaptar estrategias en función de las respuestas emocionales de la audiencia, mejorando la conexión con los clientes y aumentando la efectividad de las campañas.

De esta forma, este programa universitario, 100% online, ofrecerá a los egresados la flexibilidad de estudiar desde cualquier lugar y cuando les convenga. Con solo un dispositivo electrónico y conexión a Internet, tendrán acceso a todos los materiales y recursos necesarios para completar este programa. Además, se basa en la metodología Relearning, consistente en la repetición de conceptos clave para una mejor comprensión y asimilación del contenido.

El uso de la Inteligencia Artificial te permitirá optimizar la eficiencia y la rentabilidad de las estrategias de Marketing y ventas, además de fomentar una mayor satisfacción del cliente y la lealtad a tu marca”

Este Postgraduate certificate en Digital Marketing and E-Commerce through Artificial Intelligence contiene el programa educativo más completo y actualizado del mercado. Sus características más destacadas son: 

  • El desarrollo de casos prácticos presentados por expertos en Marketing Digital y Comercio Electrónico mediante Inteligencia Artificial
  • Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que está concebido recogen una información científica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
  • Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
  • Su especial hincapié en metodologías innovadoras 
  • Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
  • La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Implementarás la personalización de contenido y las recomendaciones a través de Adobe Sensei, analizando cómo esta avanzada tecnología puede elevar tus estrategias en Marketing Digital y Comercio Electrónico”

El programa incluye en su cuadro docente a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio. 

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales. 

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.  

Prepárate para liderar en un entorno digital en constante evolución, donde la Inteligencia Artificial y la personalización son fundamentales para el éxito empresarial. ¡Todo a través de los recursos multimedia más innovadores!”

Analizarás los sentimientos y emociones del cliente con Hub Spot, ajustando tus estrategias de manera dinámica para mejorar la conexión emocional con tu audiencia. ¿A qué esperas para matricularte?”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Digital Marketing and E-Commerce through Artificial Intelligence

Digital marketing and e-commerce are undergoing a revolution driven by artificial intelligence. With the Postgraduate Certificate created by TECH Global University, you will be prepared to lead in this exciting and evolving field and take full advantage of the opportunities offered by artificial intelligence. Through an innovative curriculum, taught in online mode, you will immerse yourself in the basics of digital marketing and e-commerce and understand its importance in the modern business landscape. You'll learn about online marketing strategies, e-commerce platforms and market trends that are transforming the way businesses interact with customers. You will also explore how artificial intelligence is revolutionizing digital marketing and e-commerce. You will discover how machine learning algorithms can analyze customer data, personalize user experiences, optimize marketing strategies and improve operational efficiency in e-commerce.

Get a Postgraduate Certificate in Digital Marketing and E-Commerce using Artificial Intelligence

With this innovative TECH program, you will develop specialized skills that will allow you to use artificial intelligence to drive the success of your campaigns and take your online business to the next level. As you progress through the training, you will learn how to use AI to optimize digital marketing campaigns and strategies. You will discover how to perform predictive analytics, segment audiences, automate processes and personalize content to increase the relevance and impact of your online campaigns. You will also discover how to use artificial intelligence to offer a personalized and efficient user experience in e-commerce. You will learn how to implement customer service chatbots, product recommendation systems and intelligent search functions that improve customer satisfaction and increase conversions. Finally, you will develop skills in data analytics and AI-based decision making, enabling you to interpret large data sets, identify key insights and use predictive models to anticipate trends and make informed decisions that drive the growth of your online business. If you want to learn more, join us and become an expert in the future of digital marketing and e-commerce.