You will access the latest innovations in Artificial Intelligence, applied to advertising and communication in 150 hours of exclusive resources"   

Intelligent Computing-powered Communication and Marketing Data Analysis provides an accurate and rigorous approach to the performance of applied strategies. Using advanced algorithms or patterns, AI systems are extremely useful for identifying trends in the social media most used by users. In this way, professionals can make more informed determinations and design fully customized advertising campaigns. These intelligent mechanisms also serve to frequently assess the impact of the strategies implemented.  

For this reason, TECH launches an advanced program for specialists to feed on the most revolutionary tools to analyze data in the communicative context. The academic itinerary will address in detail techniques to carry out Predictive Analysis by studying large volumes of data. The syllabus will also pay careful attention to market segmentation processes and the Return on Investment in Digital Marketing. It should be noted that the training will provide students with success stories in this field, with the aim of benefiting from their lessons and conclusions.  

This academic program, taught in a 100% online format, is based on the methodology of Relearning. This teaching system consists of reiterating key concepts to optimize the assimilation of contents. Moreover, it is complemented by different multimedia teaching materials, specialized readings or case studies. Students can access them comfortably at any time of the day, from an electronic device with an Internet connection. Experts will not have to invest large amounts of hours in memorization and you will get a much more effective update. 

Study from the comfort of your home and update your knowledge online with TECH Global University, the biggest online university in the world”   

The Postgraduate certificate in Communication and Marketing Data Analysis using Artificial Intelligence contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Artificial Intelligence in Marketing and Communication 
• The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

This program will make you an agent of change capable of transforming the business environment with innovative ideas based on the latest technology" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

Perform the most accurate predictive analytics to improve your decision making"

Relearning will allow you to learn with less effort and more performance, getting more involved in your professional specialization"

This Postgraduate certificate will allow marketing experts to have the latest technological tools to optimize decision making. The program will delve into AI applications in the study of large volumes of data, using resources such as Big Data. Similarly, the syllabus will delve into both the visualization of information and the construction of predictive models. Graduates will explore ROI to track and measure the actual impact of each strategy they apply. They will also acquire an ethical awareness to ensure that their procedures are safe. 

A unique, key and decisive experience that will drive your professional development"   

Module 1. Communication and Marketing Data Analysis for Decision Making 

1.1. Specific Technologies and Tools for Communication and Marketing Data Analysis 

1.1.1. Tools for Analyzing Conversations and Trends in Social Media 
1.1.2. Systems to Identify and Evaluate Emotions in Communications 
1.1.3. Use of Big Data to Analyze Communications 

1.2. Applications of AI in the Analysis of Large Volumes of Marketing Data 

1.2.1. Automatic Processing of Massive Data 
1.2.2. Identification of Behavioral Patterns 
1.2.3. Optimization of Algorithms for Data Analysis 

1.3. Tools for Data Visualization and Reporting of Campaigns and Communications with AI 

1.3.1. Creation of Interactive Dashboards 
1.3.2. Automatic Report Generation 
1.3.3. Predictive Visualization of Campaign Results 

1.4. Application of AI in Market Research 

1.4.1. Automatic Processing of Survey Data 
1.4.2. Automatic Identification of Audience Segments 
1.4.3. Prediction of Market Trends 

1.5. Predictive Analytics in Marketing for Decision Making 

1.5.1. Predictive Models of Consumer Behavior 
1.5.2. Campaign Performance Forecasting
1.5.3. Automatic Adjustment of Strategic Optimization 

1.6. Market Segmentation with AI 

1.6.1. Automated Analysis of Demographic Data 
1.6.2. Identification of Interest Groups 
1.6.3. Dynamic Personalization of Offers 

1.7. Marketing Strategy Optimization with AI 

1.7.1. Use of AI to Measure Channel Effectiveness 
1.7.2. Strategic Automatic Adjustment to Maximize Results 
1.7.3. Simulation of Strategic Scenarios 

1.8. AI in Marketing ROI Measurement 

1.8.1. Conversion Attribution Models 
1.8.2. ROI Analysis using AI 
1.8.3. Customer Lifetime Value Estimation 

1.9. Success Stories in Data Analytics with AI 

1.9.1. Demonstration through Case Studies where AI has Improved Results 
1.9.2. Cost and Resource Optimization 
1.9.3. Competitive Advantages and Innovation 

1.10. Challenges and Ethical Considerations in AI Data Analysis 

1.10.1. Biases in Data and Results 
1.10.2. Ethical Considerations in Handling and Analyzing Sensitive Data 
1.10.3. Challenges and Solutions for Making AI Models Transparent

Access the multimedia resource library and the entire syllabus from your program from day one. Take advantage of every advantage you have in this TECH program!"