Professional master’s degree MBA in Advertising and Public Relations Management

Currently, digital environments are living a golden age due to the millions of people who interact, purchase products or search for information. A space where companies and professionals can achieve large shares of success, but at the same time must maintain an excellent reputational image. This scenario has given a new boost to Advertising and Public Relations, which need professionals who know how to operate fluently in this context. This has prompted the creation of this program, where the journalist can delve into the communicative psychology and all those advertising elements necessary to achieve successful leadership. A 100% online program that provides the knowledge and tools necessary for the professional to grow in this field, being part of management teams in large advertising or communication agencies.

University certificate

Scientific endorser

duration

12 months

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

60 ECTS

financing up to

12 months

Price(first year)

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

Thanks to this Professional master’s degree you will have the most modern tools to transmit an effective business communication in digital environments"

Capture, sell and persuade are still the predominant verbs that support Advertising and Public Relations. However, in recent years there has been an exponential increase in the tools used in communication, due in part to new technologies, which has forced a reformulation of strategies adapted to digital environments. Advertising companies and communication agencies are increasingly demanding more specialized professionals with extensive theoretical, technical and practical knowledge that will allow them to obtain successful results in their different advertising or communication campaigns.

This situation has motivated the creation of this Professional master’s degree, especially aimed at journalists and communication specialists who want to lead advertising and public relations projects. Communicating effectively, transmitting the right message and solving any internal or external reputation crisis are just some of the points to be addressed by this university program. For this purpose, it will have an intensive and dynamic syllabus, thanks to multimedia content based on video summaries, videos in detail or interactive summaries.

A program where students will acquire the necessary knowledge to master the elements and processes of advertising languages, the fundamentals of the advertising system, creative strategy and corporate identity. All this forms the main theoretical and practical pillars that will allow the professional to make strategic decisions in the field of persuasive communication.

To this end,TECH offers a program with the most relevant information on Advertising and Public Relations management, which can also be easily accessed. Therefore, students only need an electronic device with an Internet connection to consult the entire syllabus available 24 hours a day on the virtual campus. With no classroom fixed class schedules, graduates are free to study this program whenever and wherever they wish.

This program will allow you to take a qualitative leap in your career and access positions of great responsibility in the field of Advertising and Public Relations2

This MBA in Advertising and Public Relations Management contains the most complete and up-to-date program on the market. The most important features include:

Practical cases presented by experts in Advertising and Public Relations
The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
Practical exercises where the self-assessment process can be carried out to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

TECH uses the Relearning system, with which you will be able to advance in this program in a more natural and fluid way. Click and enroll”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to prepare for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn about the advertising and public relations success stories of powerful brands such as Pepsi McDonald’s or KFC”

You will be able to access the innovative multimedia content of this program 24 hours a day from your computer, with flexibility and convenience"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Professional Master's Degree in MBA in Advertising and Public Relations Management

Due to the changing trends and currents that determine the guidelines for the development of the sector, advertising and public relations stand out as one of the fields of the communicative field of greater modernization and progress in recent times. This situation has been reflected in the constant methodological, practical and strategic innovations of great impact in the area. Due to this continuous development, professionals specialized in the field face a scenario in which constant academic updating is a fundamental aspect for the optimal knowledge and use of the new implementations in the sector. Understanding this fact, in TECH Global University we have designed our Professional Master's Degree in MBA in Advertising and Public Relations Management program, focused on the training of the professional regarding the knowledge of the new methodologies used in the preparation and structuring of a public relations crisis plan. Likewise, this postgraduate program will delve into the updating of the following aspects: the identification of the new models and communicative strategies applied in the processes of advertising copywriting in interactive media; and the knowledge of the various factors and elements to be considered in the design and development of a business plan for online reputation.

Study an online Professional Master's Degree in MBA in Advertising and Public Relations Management

The correct communicative use of the new advertising languages require the presence of specialized professionals with an optimal degree of preparation and a broad knowledge of the possibilities and current limitations of the sector. In our Master's degree program you will approach the understanding of the new ways of development of advertising and public relations, contemplating both the current panorama of the area and the new challenges and difficulties that accompany it. Likewise, in this Professional Master's Degree special attention will be paid to the modernization of the following topics: the identification of current trends regarding the determination of styles and slogans in copywriting; and knowledge of modern techniques of corporate image research.