This program is an opportunity for you gain further knowledge in the fields of management and communication. A unique opportunity for you"

The teaching team of this Postgraduate diploma in Communication Company Management and Social Media has made a careful selection of each of the subjects of the program to offer students an opportunity to study a complete program, always linked to current affairs.

This Postgraduate diploma provides students with specific tools and skills to successfully develop their professional activity in the broad environment of Communication Company Management and Social Media. It works on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in monitoring and supervision of their work, as well as communication skills within the essential teamwork.

This program is designed to provide an online education, providing all the theoretical and practical knowledge presented through high-quality multimedia content, analysis of clinical cases prepared by experts, master classes and video techniques that allow the exchange of knowledge and experiences.

With this online program, students can organize their time and pace of learning, adapting it to their schedules, in addition to being able to access the contents from any computer or mobile device.

Do not miss the opportunity to study this Postgraduate diploma in Communication Company Management and Social Media with us. It's the perfect opportunity to advance your career"

This Postgraduate diploma in Communication Company Management and Social Media contains the most complete and up-to-date educational program on the market. The most important features include:

• Case studies presented by experts in Communication Company Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Communication Company Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This program is the best option you can find to specialize in Communication Company Management and Social Media"

The teaching staff includes professionals from the communication sector, who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. The professional will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication Company Management.

This program comes with the best teaching material, providing you with a contextual approach that will facilitate your learning"

This 100% online program will allow you to combine your studies with your professional work while increasing your knowledge in this field"

The structure of the contents has been designed by the best professionals in Communication Company Management, with extensive experience and recognized prestige in the profession.

This Postgraduate diploma in Communication Company Management and Social Media contains the most complete and up-to-date scientific program on the market”

Module 1. Business Strategy

1.1. Strategic Management

1.1.1. The Concept of Strategy
1.1.2. The Process of Strategic Management
1.1.3. Approaches in Strategic Management

1.2. Planning and Strategy

1.2.1. The Plan in a Strategy
1.2.2. Strategic Positioning
1.2.3. Strategy in Companies
1.2.4. Planning

1.3. Strategy Implementation

1.3.1. Indicator Systems and Process Approach
1.3.2. Strategic Map
1.3.3. Differentiation and Alignment

1.4. Corporate Strategy

1.4.1. The Concept of Corporate Strategy
1.4.2. Types of Corporate Strategies
1.4.3. Corporate Strategy Definition Tools

1.5. Digital Strategy

1.5.1. Technology Strategy and its Impact on Digital Innovation
1.5.2. Strategic Planning of Information Technologies
1.5.3. Strategy and The Internet

1.6. Corporate Strategy and Technology Strategy

1.6.1. Creating Value for Customers and Shareholders
1.6.2. Strategic IS/IT Decisions
1.6.3. Corporate Strategy vs Technology and Digital Strategy

1.7. Competitive Strategy

1.7.1. The Concept of Competitive Strategy
1.7.2. Competitive Advantage
1.7.3. Choosing a Competitive Strategy
1.7.4. Strategies Based on the Strategic Clock Model
1.7.5. Types of Strategies according to the Industrial Sector Life Cycle

1.8. Marketing Strategy Dimensions

1.8.1. Marketing Strategies
1.8.2. Types of Marketing Strategies

1.9. Sales Strategy

1.9.1. Sales Methods
1.9.2. Acquisition Strategies
1.9.3. Service Strategies

1.10. Social Business

1.10.1. Web 2.0 Strategic Vision and its Challenges
1.10.2. Convergence Opportunities and ICT Trends
1.10.3. How to Monetize Web 2.0 and Social Media
1.10.4. Mobility and Digital Business

Module 2. Communication Company Management

2.1. The Industries of Communication

2.1.1. Mediamorphosis
2.1.2. Digital Transformation
2.1.3. Cybermedia

2.2. Legal and Economic Structure of Communication Enterprises

2.2.1. Individual Entrepreneur
2.2.2. Trading Companies
2.2.3. Media Conglomerates

2.3. Structure, Administration and Challenges of Management

2.3.1. Departmental Structure in Communication Management
2.3.2. Current Trends in Management Models
2.3.3. Integration of Intangibles
2.3.4. Communication Department Challenges

2.4. Strategic Analysis and Competitiveness Factors

2.4.1. Analysis of the Competitive Environment
2.4.2. Competitiveness Determinants

2.5. Business ethics

2.5.1. Ethical Behavior in Companies
2.5.2. Deontology and Ethical Codes
2.5.3. Fraud and Conflicts of Interest

2.6. The Importance of Marketing in Communication Companies

2.6.1. Marketing Strategies in Traditional Media
2.6.2. Impact of Social Networks on the Media Agenda

2.7. Strategic Thinking and Systems

2.7.1. The Company as a System
2.7.2. Strategic Thinking Derived from Corporate Culture
2.7.3. The Strategic Approach From a People Management Perspective

2.8. Branding

2.8.1. The Brand and Their Functions
2.8.2. Branding
2.8.3. Brand Architecture

2.9. Creative Strategy Formulation

2.9.1. Explore Alternative Strategies
2.9.2. Counter Briefing or Creative Briefing
2.9.3. Branding and Positioning

2.10. Design of a Crisis Manual/Crisis Communication Plan

2.10.1. Preventing the Crisis
2.10.2. Managing Crisis Communication
2.10.3. Recovering from the Crisis

Module 3. Social Media

3.1. Web 2.0

3.1.1. Organization in the Age of Conversation
3.1.2. Web 2.0 Is All About People
3.1.3. New Environments, New Content

3.2. Social Media Strategies

3.2.1. Corporate Communication Plan 2.0
3.2.2. Corporate PR and Social Media
3.2.3. Analysis and Evaluation of Results

3.3. Social Media Plan

3.3.1. Designing a Social Media Plan
3.3.2. Defining the Strategy to Be Followed in Each Medium
3.3.3. Contingency Protocol in Case of Crisis

3.4. Approach to Network Positioning: SEO y SEM

3.4.1. Introduction to SEO and SEM
3.4.2. How Search Engines Work
3.4.3. User Behavior

3.5. Generalist, Professional and Microblogging Platforms

3.5.1. Facebook
3.5.2. LinkedIn
3.5.3. Google+
3.5.4. Twitter

3.6. Video, Image, and Mobility Platforms

3.6.1. YouTube
3.6.2. Instagram
3.6.3. Flickr
3.6.4. Vimeo
3.6.5. Pinterest

3.7. Corporate Blogging

3.7.1. How to Create a Blog
3.7.2. Content Marketing Strategy
3.7.3. How to Create a Content Plan for Your Blog
3.7.4. Content Curation Strategy

3.8. Online Marketing Plan

3.8.1. Online Research
3.8.2. Creating an Online Marketing Plan
3.8.3. Configuration and Activation
3.8.4. Launch and Management

3.9. Community Management:

3.9.1. Functions, Duties, and Responsibilities of the Community Manager
3.9.2. Social Media Manager
3.9.3. Social Media Strategist

3.10. Web Analytics and Social Media

3.10.1. Setting Objectives and KPIs
3.10.2. ROI in Digital Marketing
3.10.3. Viewing and Interpreting Dashboards

Module 4. Market and Customer Management

4.1. Marketing Management

4.1.1. The Concept of Marketing Management
4.1.2. New Trends in Marketing
4.1.3. A New Marketplace: Consumer and Business Capabilities
4.1.4. Holistic MK Orientation
4.1.5. Update on the 4 Ps of Marketing
4.1.6. Marketing Management Tasks

4.2. Relationship Marketing

4.2.1. Concept of Marketing Relations
4.2.2. The Customer as an Asset of the Company
4.2.3. CRM as a Relationship Marketing Tool

4.3. Data Base Marketing

4.3.1. Data Base Marketing Applications
4.3.2. Laws and Regulations
4.3.3. Information Sources

4.4. Types of Buying Behavior

4.4.1. The Process in Purchasing Decisions
4.4.2. The Stages in the Buying Process
4.4.3. Types of Buying Behavior
4.4.4. Features of the Types of Buying Behaviour

4.5. The Loyalty Process

4.5.1. In-depth Knowledge of the Client
4.5.2. Loyalty Process
4.5.3. The Value of the Customer

4.6. Selecting Target Customers- CRM

4.6.1. Designing an e-CRM
4.6.2. Implications and Limitations of the Personal Data Protection Law
4.6.3. Orientation towards the Consumer
4.6.4. 1 to 1 Planning

4.7. Research Project Management

4.7.1. Information Analysis Tools
4.7.2. Developing an Expectation Management Plan
4.7.3. Assessing the Feasibility of Projects

4.8. Online Market Research

4.8.1. Quantitative Research Tools in Online Markets
4.8.2. Dynamic Qualitative Customer Research Tools

4.9. Study of Traditional Audiences

4.9.1. Audience Measurement Origin. Basic Concepts
4.9.2. How are Traditional Audiences Measured?
4.9.3. EGM and Kantar Media

4.10. Internet Audience Studies

4.10.1. The Social Audience
4.10.2. Measuring Social Impact: Tuitele

This program will allow you to advance in your career comfortably"