Help your customers set up their digital store with this comprehensive educational program”

Nowadays, the digital environment is essential for the proper functioning and sustainability of companies in different sectors thanks to its greater geographic reach compared to the traditional physical store. Users from all over the world can use a digital store, so sales can increase significantly if marketing is done correctly, and the online store is designed properly.

Thus, more and more companies are deciding to set up a digital store. However, setting up an online business and designing the right marketing plan for that business is not easy. Qualified professionals are required to address all the concerns and difficulties that may arise.

The Postgraduate certificate in e-Commerce Creation and Administration seeks to meet this demand. This program offers essential tools and knowledge to perform the above tasks, so that upon completion, students become experts who can provide a series of services that add value for potential clients.

Thus, thanks to the excellent teaching and program design delivered by an expert faculty experienced in the management of digital stores, students will acquire a series of fundamental skills for web development and e-commerce.

E-commerce is the future: help your customers upgrade and increase their sales"

This Postgraduate certificate in e-Commerce Creation and Administration contains the most complete and up-to-date educational program on the market. Its most notable features are:

• The examination of case studies presented by experts in e-Commerce Creation and Management
• Different tools applicable to e-commerce that address all types of challenges and issues that arise in the process of creating and setting up a digital store
• Theoretical and practical contents, which can be applied in the workplace
• Practical exercises where self-assessment can be carried out to improve learning
• Access to discussion forums and resolution of queries by the teaching staff
• Content that is accessible from any fixed or portable device with an Internet connection

Everyone wants to have an online store, but not everyone knows how to create and exploit one: you could be the one to help them thanks to this Postgraduate certificate"

The teaching staff includes professionals from the sector who contribute their professional experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Build expertise in e-commerce and provide an essential service for your clients' businesses"

Surely you, like many others, have shopped on the Internet recently: e-commerce is the future"

The program content has been designed by the best experts, in line with the current market demand for a range of tools and solutions related to e-commerce and websites. Therefore, this Postgraduate certificate offers broad and in-depth content, which covers a wide range of cutting-edge topics, structured by specialists who are acutely aware of the latest developments in web development, online sales and e-commerce.

The most up-to-date content, so that you are aware of the latest developments when creating and managing online stores"

Module 1. e-Commerce Creation and Management

1.1. e-Commerce Development

1.1.1. Functions
1.1.2. Advanced Functions
1.1.3. Management

1.1.3.1. Payment Systems
1.1.3.2. Customer Management
1.1.3.3. Order Management

1.1.4. Own Product/ Dropshipping

1.2. Database Programming and Structure

1.2.1. Selecting Development Environment
1.2.2. Web Structure for e-Commerce
1.2.3. Database Structure

1.3. e-Commerce Design

1.3.1. Main Screen
1.3.2. Login and Register Areas
1.3.3. Product Screen Structure
1.3.4. Internal Pages about Shipping, Terms and Conditions, Legal Notices, etc.

1.4. In-house Development vs. CMS (Content Management System)

1.4.1. Advantages and Disadvantages of Using CMS
1.4.2. Selecting CMS According to Development Types
1.4.3. Self-installation or Online Cloud

1.4.3.1. Wordpress + Woocommerce
1.4.3.2. Prestashop
1.4.3.3. Magento
1.4.3.4. Shopify

1.5. Installing and Configuring the Work Environment

1.5.1. Hosting and Domain

1.5.1.1. SSL Activation and PHP Configuration

1.5.2. Installing CMS

1.5.2.1. Wordpress + Woocommerce Installation
1.5.2.2. Prestashop Installation
1.5.2.3. Magento Installation

1.5.3. Configuring and Launching CMS

1.5.3.1. Configuring and Launching Wordpress + Woocommerce
1.5.3.2. Configuring and Launching Prestashop
1.5.3.3. Configuring and Launching Magneto

1.5.4. Selecting a Definitive Work Environment

1.6. UX (User eXperience)

1.6.1. Design
1.6.2. Functionality vs. Design
1.6.3. Final Customer Optimization
1.6.4. Visibility of Priority Parts

1.7. SEO (Search Engines)

1.7.1. Keyword Search for Our Store
1.7.2. Optimizing Pages, Meta Labels, Titles and Others
1.7.3. Optimized Content
1.7.4. Backlinks, Press Releases and Reviews
1.7.5. Social Networks and Marketing

1.7.5.1. Creating Promotions
1.7.5.2. Optimizing Promotions and Buyer Profile

1.8. Payment and Logistics Systems

1.8.1.  Configuring Virtual and Physical Payment Systems

1.8.1.1. PayPal
1.8.1.2. Stripe
1.8.1.3. Cash on Delivery
1.8.1.4. POS Banking
1.8.1.5. Instalment Payment Systems

1.8.2. Logistics

1.8.2.1. Optimizing Shipment Channels
1.8.2.2. Optimized Shipment Selector Configuration

1.8.3. Delivery Automation

1.9. Marketing and Advertising

1.9.1. Competitive Analysis
1.9.2. Work Tools

1.9.2.1. Analysis Tools
1.9.2.2. Design Tools
1.9.2.3. SEO Tools
1.9.2.4. Optimization Tools

1.9.3. Installing Tracking Pixels for Advanced Segmentation
1.9.4. Creating Promotions

1.9.4.1. Facebook Ads
1.9.4.2. Twitter, TikTok, Pinterest and Other Massive Networks
1.9.4.3. Google Ads
1.9.4.4. Ad Optimization

1.10. Analysis, Data Measuring and Results

1.10.1. Measuring Traffic
1.10.2. Search Engine Analysis
1.10.3. Sources and Sales Percentages
1.10.4. Creating Promotional Landing Pages
1.10.5. Selling on Marketplace

1.10.5.1. Amazon
1.10.5.2. eBay

1.10.6. Problem Solving 

The best content enabling you to be the best e-commerce creator around"