Content and influencer marketing, promotional actions, d-commerce strategies... With this program you will master all these techniques through a 100% online training that will elevate your talent to the top of the industry"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate certificate in Brand Creation is an educational program that is essentially oriented towards specific knowledge related to the importance and utilities of a brand. Furthermore, this university program is guided by a theoretical-practical structure, together with the experience and extensive knowledge of an expert and highly qualified team.  

A syllabus developed by a professional team specialized in Branding with which you will reach the most ambitious goals in the work field"

Syllabus

This Postgraduate certificate integrates 6 weeks of continuous learning, where TECH, through elite teaching, will help the student reach the pinnacle of their professional career. In this way, the graduates will have the opportunity to apply for positions of great importance in the sector, as they will face the different challenges that revolve around advertising. Therefore, this program offers multiple competencies related to the creative strategies used in the field of advertising and marketing. 

The teacher's team has created a very exclusive syllabus that integrates 1 module, with the purpose of providing the graduate with ample knowledge related to the creation of websites based on audiovisual content. 

In this sense, the students of this Postgraduate certificate will delve into each of the psychological advertising models. Because of this, the professional will be one of the best specialists in influencer marketing and interactive experience. 

On the other hand, TECH coordinates efficiency and excellence in the best way, which is why this program offers the most complete and highest level of educational updating, positioning its students with the best academic standards at the end of the program. The students will only need an electronic device with internet coverage and in this way, they will easily access the virtual platform from the comfort of wherever they are. 

This Postgraduate certificate takes place over 6 weeks and is divided into 1 module 

Module 1.  How to create a brand

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Brand Creation completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. How to Create a Brand 

1.1. Psychological Advertising Models

1.1.1. Henry Joanis Model
1.1.2. Fishbein Model
1.1.3. Rosser Reeves Model
1.1.4. David Ogilvy Model

1.2. Creative Currents in Advertising  

1.2.1. USP
1.2.2. Brand Image
1.2.3. Permanent Values
1.2.4. Show Advertising
1.2.5. The Transgression of Codes
1.2.6. The attraction of Content

1.3. What a Brand Is for

1.3.1. Utilities
1.3.2. How a Need Is Created
1.3.3. Differences between Logo and Brand
1.3.4. The Origin of Brands
1.3.5. Brand Wheel
1.3.6. Brand Positioning
1.3.7. When a Brand Is Born
1.3.8. Brand, the Difference
1.3.9. Creativity is the Luxury

1.4. The Logical Ladder in Brand Building 

1.4.1. The Name  
1.4.2. Attributes 
1.4.3. Benefits  
1.4.4. Group 
1.4.5. Spokesperson 
1.4.6. Role Playing 

1.5. The Claim and the Slogan

1.5.1. Differences between Claim and Slogan
1.5.2. Claims and Slogans as a Sales Pitch
1.5.3. Claims or Slogans to Create Content

1.6. Creative Strategy

1.6.1. Advertising Strategy with a Creative Approach
1.6.2. How to Be Creative in Strategy
1.6.3. Creative Strategies Used in the Field of Advertising and Marketing
1.6.4. Differences between Marketing Strategy and Advertising Strategy

1.7. Creative Content Strategies

1.7.1. User-Generated Content
1.7.2. Influencer Marketing
1.7.3. Interactive Experiences
1.7.4. Impactful Visual Content
1.7.5. Emotional Narrative
1.7.6. Use of New Platforms and Formats

1.8. Creativity in Media Planning

1.8.1. Media Planning
1.8.2. Creative Media Planning
1.8.3. Examples of Surprising Media Planning

1.9. Types of Advertising Content

1.9.1. Sponsored Content
1.9.2. Linking Brands with Macro Content
1.9.3. Creation of Websites Based on Audiovisual Content
1.9.4. Create for Social Media
1.9.5. Create for Mobile
1.9.6. Create for Video Games
1.9.7. Create Interactive Content
1.9.8. Create Content Directly for Brands

1.10. Current Context of Brands

1.10.1. Advertising in the Digital Environment
1.10.2. Customer Experience
1.10.3. Conclusions

You will have access to a library of multimedia resources 7 days a week, 24 hours a day"