Generating digital communication with the user is essential to maintain the reputation of any company with a presence in social networks"

The image of a brand is its letter of introduction in any digital media. To achieve this, it is necessary to maintain good communication with the user, establish the tone and voice of the brand, as well as make good use of public opinion to generate valuable content. In this way, it is essential to carry out an interdisciplinary study on the basic concepts of communication sciences as a starting point to develop the skills and abilities that a director of this area requires to achieve excellence.

Therefore, this hybrid professional master’s degreeDegree will help the professional to make use of digital resources that are applied in communication. To do this, you will have a program with a 100% online mode, and then a face-to-face stay in a Marketing agency of great prestige in the sector. First of all, you will acquire the necessary knowledge to carry out adequate advertising communication, analyzing the psychosocial, cognitive, and emotional processes that are applied in the sector.

Likewise, students will be able take advantage of computer systems and resources in the field of advertising and public relations, as well as their interactive applications. In addition, new digital tools to maintain a good web presence, such as SEO strategies or content curation, are added. In addition, the syllabus includes the handling of brand management in the event of a crisis, providing guidance on what to do when something goes wrong.

All this content has been designed following the guidelines of a distinguished group of experts, who will also be in charge of teaching the online classes. At the end of this first part, the student will have access to the practical mode, which consists of a face-to-face stay in a prestigious agency. Here, you will be able to carry out various activities to improve your skills while learning. In this sense, you will be training to take on new responsibilities and opportunities, thanks to your learning in a controlled environment, with a series of activities that will prepare you to make the leap in your career, such as establishing the corporate identity of a brand or reviewing texts to be published on social networks.

During three weeks, you will be able to train yourself to manage any communication crisis a brand is going through"

This hybrid professional master’s degree inCommunication and Digital Reputation Management contains the most complete and up-to-date program on the market. The most important features include:

• Development of more than 100 case studies presented by experts in Communication and digital reputation
• The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
• Integral plans for systematized action in the business field
• An algorithm-based interactive learning system for decision-making in the situations students are posited
• Practical guides for the use of the main business sciences tools
• Special emphasis on the most innovative methodologies for the application of communication techniques in and Digital Reputation
• All this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore, you will be able to do an internship in one of the best business centers in the world

Learn with the best in the industry, thanks to this hybrid professional master’s degree Degree that will introduce you to the strategies for brand positioning in social networks"

In this Master's program, of a professionalizing nature and hybrid learning modality, the program is aimed at updating professionals specialized in Journalism who require qualifications at a high level. The contents are based on the latest scientific evidence and are organized in a didactic way to integrate theoretical knowledge into your daily practice and theoretical elements. In this way, the theoretical-practical elements will facilitate the updating of knowledge and will allow decision-making in complex environments.

Thanks to its multimedia content developed with the latest educational technology, they will allow the professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to prepare in real situations. This program is designed around Problem-Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Develop a social media plan that aligns with the company's strategic plan to strengthen its relationship with its users"

You will have continuous access to the syllabus and complementary materials to consult or download whenever you wish"

In today's world, being an expert in Digital Communication and Reputation is a key to success because all brands must have a presence on different platforms and the Internet. This has become a global business space in which, if you are not there, you do not exist. Therefore, knowing how to apply the most effective communication methods through these new digital tools will offer advanced solutions to entrepreneurs and business people who wish to expand their business prospects or improve their image in the market. For all these reasons, TECH has developed this hybrid professional master’s degree in Communication and Digital Reputation Management that contains an avant-garde curriculum that will allow the professional to perfect his intellectual background. It combines two teaching methods, taking into account the 100% online part for the study of the most complete syllabus and the practical part for the implementation of all the knowledge in a modern company with a team of experts in the field during 3 weeks of intensive work.

This program offers you the opportunity to learn with an expert team in a recognized agency or company in the area of communication for 3 weeks during an intensive day"

1. Updating from the latest technology available

Every day, there are new communication platforms and updates in advertising and marketing. The ways of doing business have changed, and the Digital Communication and Reputation expert must be at the forefront of the most effective techniques for each sector. Therefore, this program will put you in a real scenario with practical cases that will allow you to master the most specific resources.

2. Gaining In-Depth Knowledge from the Experience of Top Specialists

TECH is characterized by choosing the most specialized teaching staff in the current educational market. Each of its programs contains a specific format strategically designed by active professionals who pour their experiences into the study material. Therefore, by taking this hybrid professional master’s degree, the professional will be acquiring the most updated skills that will allow them to offer innovative solutions in
their work environment.

3. Entering first-class Corporate environments

By enrolling in this program, the student will have a highly qualified environment for differentiated learning. From their access to the most intuitive and dynamic virtual study platform to the development of what they have learned in a cuttingedge business environment. In this way, you will live a unique experience that will complete the desired curricular profile.

4. Combining the Best Theory with State-of-the-Art Practice

TECH offers a new learning model, 100% practical, which allows you to get to the forefront of cutting-edge procedures over 3 weeks. A practical, divergent, and effective system for the professional to put into action from the first moment all their skills and gain new experiences thanks to the relationships with experts in various fields of action.

5. Expanding the Boundaries of Knowledge

This program presents various options for modern business environments to develop practical training. Thanks to TECH's commitment to offer quality education, it has established agreements not only with national but also international centers. This gives a seal of internationalization to the program that will be outlined in its curricular update.

You will have a full practical immersion at the center of your choice"