TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

This Postgraduate certificate in Market and Communication Environments has been designed by the teaching team, following the guidelines of the innovative Relearning methodology. In this way, the most important concepts of each module are repeated throughout the syllabus, favoring a natural and gradual acquisition of content. Additionally, this methodology emphasizes the importance of combining theory with practice, so that the graduate can better contextualize the information and favor a more efficient learning process.  

Having access to the best theoretical and practical content on market environments and communication will allow you to improve your professional skills and competencies to levels you can't even imagine”  

Syllabus

The syllabus of this Postgraduate certificate in Market and Communication Environments has been developed by the teaching team of the qualification. For its design, they have taken into account the most up to date information, provided by their experience and current activity in the sector, and TECH pedagogical criteria to guarantee the quality of the content. 

This is why the course of this 100% online program will provide the graduate with the necessary competencies to face complex business challenges and decisions that will lead the company on the road to success.  

The 150 hours that make up this qualification are not only dedicated to the best theoretical content, but the professional will find, in the Virtual Classroom, practical and additional material with which to contextualize all the information.

It will feature research articles, further reading, practical cases of real business situations, in depth videos and much more. Everything you need to delve into the aspects of the syllabus you consider and get the most out of the program. 

This is a unique opportunity to improve your professional skills and competencies within the communication business sector and with which you will have access to a wider job offer based on positions of responsibility and prestige. 

This Postgraduate certificate in Market and Communication Environments takes place over 6 weeks, and it consists of 1 module:  

Module 1. Market and Communication Environments

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Market and Communication Environments completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.

Module 1. Market and Communication Environments 

1.1. Company's Macro-Environment 

1.1.1. Concept of Macro-Environment 
1.1.2. Macro-Environment Variables 

1.2. Company's Micro-Environment 

1.2.1. Approach to the Concept of Micro-Environment
1.2.2. Actors in the Micro-Environment 

1.3. New Competitive Environment 

1.3.1. Technological Innovation and Economic Impact 
1.3.2. Knowledge Society 
1.3.3. The New Consumer Profile 

1.4. Knowing the Market and the Consumer  

1.4.1. Open Innovation 
1.4.2. Competitive Intelligence 
1.4.3. Competitive Economy   

1.5. The Market and Audiences 

1.5.1. Profile of Media Users 
1.5.2. Audience Fragmentation 

1.6. Developing the Marketing Plan 

1.6.1. Marketing Plan Concept 
1.6.2. Situation Analysis and Diagnosis 
1.6.3. Strategic Marketing Decisions 
1.6.4. Operating Marketing Decisions 

1.7. Market Segmentation 

1.7.1. Market Segmentation Concept  
1.7.2. Utility and Requirements of Segmentation  
1.7.3. Consumer Market Segmentation  
1.7.4. Industrial Market Segmentation 
1.7.5. Segmentation Strategies   
1.7.6. Segmentation Based in Marketing - Mix Criteria

1.8. Competitive Positioning   

1.8.1. Positioning Concept on the Market 
1.8.2. The Positioning Process 

1.9. Commercial Segmentation 

1.9.1. Analysis of Distribution Channels, Sales Areas and Products
1.9.2. Preparing Commercial Areas
1.9.3. Implementing the Visiting Plan

1.10. Corporate Social Responsibility 

1.10.1. Social Commitment 
1.10.2. Sustainable Organizations  
1.10.3. Business Ethics 

Investing your time in this qualification will not only open the doors to a more promising professional future, but will also give you the keys to become a specialist in market environments in the communication sector"