Introduction to the Program

Viewers have more and more tools to access information, so Transmedia Narrative is a great option to offer them a higher quality product” 

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Communication processes have evolved enormously in recent years thanks to the emergence of new technologies, which have favored a much more personalized consumption of information through different platforms. In the advertising field, many brands have taken advantage of this new trend, creating innovative campaigns of greater interest to the public.  

But with the emergence of so many new platforms on which to access information, it has also been necessary to change the way stories are told. In this sense, U.S. professor Henry Jenkins coined the term Transmedia Narrative in 2003, referring to a new way of telling stories with the use of different media. In this way, it is the users themselves who select different pieces with their own entity in the various channels available to them, but all of them are part of a more complex story. This media convergence provides access to a highly valuable communicative experience.  

With this Postgraduate certificate from TECH Global University, the student will be able to deepen in this concept, in addition to obtaining specialized knowledge of everything involved in the use of this type of narratives and the benefits it brings to the brands that put it into practice. For this purpose, they will have free access to all the theoretical and practical contents that will be available on the virtual campus. In addition, thanks to the 100% online format of this program, the students will not have to move to a physical location to continue learning, but will be able to select their time and place of study at their convenience.

Today, the best way to create a brand image is to design stories that resonate with the audience” 

This Postgraduate certificate in Transmedia Narratives contains the most complete and up-to-date educational program on the market. Its most notable features are:

  • The development of practical cases presented by experts in Communication
  • Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
  • New developments on Transmedia Narratives
  • Practical exercises where self-assessment can be used to improve learning
  • Its special emphasis on innovative methodologies in Transmedia Narratives
  • Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

Create different advertising pieces that are part of the same story and offer users a complete communication experience”

Its teaching staff includes professionals from the field of Communication, who contribute their work experience to this program, as well as renowned specialists from prestigious universities and reference societies.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

TECH is a university of the 21st century and, for this reason, is committed to digital teaching as the main method of learning"

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Henry Jenkins coined the term Transmedia Narrative, and you will be able to apply it successfully after completing this program"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Transmedia Narratives

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In today's world, media is constantly evolving. If you want to remain competitive in areas such as journalism, audiovisual or similar, it is essential to be aware of the latest trends and techniques. The Postgraduate Certificate in Transmedia Narratives offered by TECH is the perfect opportunity to improve your skills in content creation and transmedia media production. This online program focuses on developing skills in the creation of transmedia stories involving multiple media platforms, from television to social networks to games. Participants will learn about transmedia storytelling theory, content production and the creation of effective transmedia campaigns. The Postgraduate Certificate is designed for journalists, communicators and creatives who want to broaden their experience in the media field.

Get updated in transmedia narratives

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One of the main advantages of studying at TECH is the flexibility offered by our virtual modality. Students can complete the course at their own pace, from anywhere and at any time that is convenient for them. In addition, online learning provides access to valuable resources such as online discussions, multimedia resources and real-world examples of transmedia storytelling. This Postgraduate Certificate is taught by experienced professionals in the field of media and transmedia storytelling. Students will have the opportunity to interact with and learn from experts in the field, and will benefit from a personalized and engaging learning experience. Upon completion of this program, participants will have a solid understanding of the theory and practice of transmedia storytelling, and will be well equipped to produce innovative and effective stories across multiple media platforms. In addition, graduates will have the advantage of being up to date on the latest trends and techniques in the media and transmedia storytelling industry. Don't miss the opportunity to enhance your skills and advance your career in journalism and communications with this exciting online TECH Postgraduate Certificate!