postgraduate certificate Transmedia Franchises

When a brand becomes a transmedia franchise, as in the case of the Marvel Universe movies, it generates a series of merchandising and complementary products that add to the user experience and help position the company as one of the most successful in the market. Thanks to this program, students will be able to understand the work involved in this type of business, from corporate to legal, making them one of the leading experts in the field. A high-quality qualification to give a boost to their careers and be able to access managerial positions in leading film and communication companies.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price

The world's largest faculty of journalism and communication”

Description

The public demands a whole range of complementary products related to the popular films of the moment and you will have the skills to manage all those franchises that offer them”

Hollywood cinema is a clear exponent of Transmedia Franchises. No one thinks of a work like Star Wars without its comics, books or video games, for example. Through a single film, such a large number of complementary offers have been generated that the user experience is much more enriching. This is what is currently understood by a transmedia franchise, since the main story transcends the original format and is embodied in other types of services that seek to attract a more loyal audience, which has understood the brand values, and does not hesitate to consume all this additional material.

As a result, many companies are already opting to diversify and enter a market that goes beyond their core product. In this way, they are able to create communities that become true prescribers, reaching a much wider audience and obtaining greater economic benefits.

With the main objective of increasing the training of journalists and communicators in this field, TECH Global University has designed this very complete syllabus, with which the student will delve into the knowledge of the different transmedia models, their legal bases, the business plan or their strategic management. This will allow you to access positions of greater responsibility within the film industry or any other sector in which Transmedia Franchises are gaining a foothold.

A 100% online program that will mark a before and after in the student's education and that, in addition, has multiple advantages that favor learning: a completely new teaching methodology, access to relevant case studies and the opportunity to have access to highly experienced teaching staff in the sector.

A program of great interest for those who wish to be part of the most important international film franchises”

This postgraduate certificate in Transmedia Franchises contains the most complete and up-to-date educational program on the market. The most important features include:

The development of practical cases presented by experts in Communication
Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
New developments in Transmedia Franchises
Practical exercises where self-assessment can be used to improve learning
Special emphasis on innovative methodologies in Transmedia Franchises
Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

Cinema is a clear exponent of Transmedia Franchises and, if you want to be part of it, you only have to enroll in this postgraduate certificate to be one step closer to achieving it”

Its teaching staff includes professionals from the field of communication, who bring to this program the experience of their work, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

By specializing in transmedia franchising you will be able to successfully face the new challenges posed by the profession"

Help your agency to undertake and create franchises related to the original product"

Objectives

Transmedia communication is the present and the future of the industry. Most users do not stick to a single media to get information or watch a series, but look for complementary options that help them have a more enriching experience. As a result, it is the companies themselves that have decided to diversify and embark on new business ventures. In this sense, the main objective of this postgraduate certificate is to provide students with the necessary training to be able to manage or direct franchises that generate products related to the central story.

New transmedia businesses demand professionals like you, with the necessary qualifications to lead them to success"

General Objectives

Conceptual knowledge and understanding of Transmedia Storytelling and its relevance in different professional fields (advertising, marketing, journalism, entertainment)
Acquire the fundamentals of transmedia creation, from narrative to production, dynamization in social communities and economic monetization

Specific Objectives

Master the fundamentals of transmedia business models
Know the typologies, forms of monetization and details of transmedia business management

Knowing the ins and outs of Transmedia Franchises will help you make more profit"

Postgraduate Certificate in Transmedia Franchises

Transmedia franchises are a way to expand an intellectual property across multiple media platforms, such as movies, TV series, video games, comics, novels, etc. It is a storytelling and marketing strategy that seeks to engage consumers in multiple forms of content.

The narrative is developed in different media and complements each other, creating a richer and more diverse universe. Each medium tells a part of the story in a unique way, but all are connected and contribute to a more complete entertainment experience.

For example, Star Wars is one of the most well-known transmedia franchises in which you can follow the story in both movies and TV series, novels and video games. All these media are connected and contribute to create a wide and rich narrative universe.

The idea of transmedia franchises is to appeal to different audiences through different media, and thereby broaden the fan base and increase revenue through all forms of content. It is a powerful marketing strategy that allows you to take full advantage of the potential of intellectual properties and connect emotionally with consumers.

At the end of the program, students will be qualified in the concepts and theoretical approaches to transmedia storytelling and the production of a franchise in different media, and will have the skills and know-how to design, create, produce, publish, promote, measure the impact and manage transmedia storytelling projects in the field of franchising. They will be able to better understand the dynamics of storytelling and transmedia content production in different sectors and professional fields, from entertainment to digital marketing and other related disciplines.