Introduction to the Program

A 100% online program that will make you a significant reference in the field of market research through Applied Statistics” 

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Statistics is undoubtedly one of the most important tools in market research. Thanks to the techniques for collecting, analyzing and managing information handled by this discipline, it is possible to interpret data on current or future trends or behaviors, allowing professionals in this field to offer efficient and effective guidelines for marketing actions, political campaigns, advertising, etc. Thanks to the use of probability variables, decision making is carried out in a safer way, increasing the possibilities of achieving the objectives set by any company or entity. 

Based on this, TECH and its team of professionals in the field of Applied Statistics have developed this Postgraduate diploma, a complete and comprehensive academic experience 100% online through which the student will be able to immerse themselves in this field through 450 hours of multidisciplinary training. It is a program that delves into the sources and techniques for collecting social and market information, as well as the strategies for commercial research and analysis, its procedures and its wide range of applications. Furthermore, the student will learn in detail the latest segmentation and survey processing techniques through an exhaustive tour of the main study and analysis methods. 

It is, therefore, a unique opportunity to acquire a broad and specialized knowledge through a flexible, complete and dynamic academic experience. In addition to the syllabus, the student will have a multitude of additional material presented in different formats: detailed videos, research articles, additional readings, dynamic summaries, use cases to perfect their skills and much more! In conclusion: everything you need to acquire from this Postgraduate diploma a professional management of the highest level on market research in the current context. 

In just 450 hours of multidisciplinary academic experience, you will master the main sources and techniques for collecting social and market information”

This Postgraduate diploma in Research and Markets contains the most complete and up-to-date program on the market. The most important features include:

  • The development of case studies presented by experts in Applied Statistics
  • The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
  • Practical exercises where self-assessment can be used to improve learning
  • Its special emphasis on innovative methodologies
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

Would you like to implement the most innovative fundamentals of market research into your practice? Don't wait any longer and enroll in this program that will provide you with everything you need to achieve it” 

It includes in its teaching staff a team of professionals in the sector who bring to this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

If you are looking for a program that delves deeper into the strategies of information source measurement and evaluation, this Postgraduate diploma is perfect for you"

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You will have access to a Virtual Campus compatible with any device with Internet connection, whether Tablet, PC or mobile device. In addition, you will be able to access without limits or schedules"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Diploma in Research and Markets

Market research is the process of collecting, analyzing and interpreting data related to a product or service, in order to better understand the market and make informed business decisions. It is a valuable tool for companies seeking to better understand their customers, market and competitors in order to make informed decisions and improve their market performance.

Market research evaluates different factors such as the acceptance of a product or service, consumer needs and preferences, the competitive situation in the market, the potential of the product or service, among others.

Market research can be carried out through various techniques, such as surveys, interviews, focus groups, social network analysis, product testing, among others. The techniques used will depend on the research objective, target audience, budget and other factors.

Market research is used by many companies to help them make informed business decisions. For example, it can help a company evaluate the acceptance of a new product or service, identify consumer needs and preferences, estimate demand in the market, identify market opportunities and threats, among others.

Throughout the educational program, students learn to identify and evaluate relevant information for understanding the market and making business decisions. They also learn to design and implement research projects, through techniques such as surveys, interviews, focus groups and behavioral observation. Become an expert in market research and acquire the technical and analytical skills to gather and analyze meaningful market information, as well as skills in data management, presentation of results and informed decision-making.