A high-intensity course that will enable you to use Graphic Entrepreneurship and images in your designs with the solvency of the best professionals in the sector"

This Postgraduate diploma in Graphic Entrepreneurship has been structured to offer an interesting, interactive and, above all, very effective process of specialization in everything related to the implementation of your own project. To achieve this, a clear and continuous growth path is offered, which is also 100% compatible with other occupations.

Through an exclusive methodology, this Postgraduate diploma will lead you to know all the characteristics entrepreneurship that the professional needs to stay at the forefront and to know the changing phenomena of this form of communication.

Therefore, this program will address the aspects that a designer needs to know to plan, develop and finalize corporate projects. An educational program that will scale the student's skills to help them achieve the challenges of a top professional.

The Postgraduate diploma in Graphic Entrepreneurship is presented as a viable option for a professional who decides to work independently but also to be part of any organization or company An interesting avenue of professional development that will benefit from the specific knowledge that we now make available to you in this program.

This program will allow you to enhance your skills and update your knowledge in Graphic Entrepreneurship " 

This Postgraduate diploma in Graphic Entrepreneurship contains the most complete and up-to-date program on the market. The most important features include:

• Development of a large number of case studies presented by experts
• Graphic, schematic, and highly practical contents
• The latest developments and cutting-edge advances in this area
• Practical exercises where the self-evaluation process can be carried out to improve learning
• Innovative and highly efficient methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

All the necessary knowledge for the graphic design professional in this field, compiled in a highly efficient Postgraduate diploma, which will optimize your effort with the best results"

The development of this program is focused on practicing the proposed theoretical learning Through the most effective teaching systems, proven methods imported from the most prestigious universities in the world, you will be able to acquire new knowledge in a practical way. In this way, we strive to convert your efforts into real and immediate skills.

Our online system is another strength of our approach to education. With an interactive platform that has the advantages of the latest technological developments, we put the most interactive digital tools at your service. This way, we can offer you a learning method that can be completely adapted to your needs, so that you can perfectly combine this training program with your personal or professional life.

A practical and intensive program that will give you all the tools you need to work in this field, in a specific and concrete Postgraduate diploma"

A program created to allow you to implement your acquired knowledge into your daily practice in an almost immediate way"

The structure of the contents has been designed by a team of professionals aware of the current relevance of the program in order to advance in the labor market with confidence and competitiveness, and to practice the profession with the excellence that only the best qualification allows.

This Postgraduate diploma contains the most complete and up-to-date program on the market"

 

Module 1. Design Methodology

1.1. Methodology and Design

1.1.1. What Is Design Methodology?
1.1.2. Differences between Method, Methodology and Technique
1.1.3. Types of Methodology Techniques
1.1.4. Deduction, Induction and Abduction

1.2. Introduction to Design Research

1.2.1. Inheriting the Scientific Method
1.2.2. General Concepts of Research Processes
1.2.3. Main Phases of the Research Process
1.2.4. Schedule

1.3. Some Methodological Proposals

1.3.1. Proposals for a New Methodology by Burdek Bernhard
1.3.2. Bruce Archer's Systematic Approach for Designers
1.3.3. Victor Papanek's Integrated Generalizing Design
1.3.4. Bruno Munari's Design Method
1.3.5. Bernd Löbach's Creative Problem-Solving Process
1.3.6. Other Authors and Outlines of Other Methods

1.4. Defining the Problem

1.4.1. Identification and Analysis of the Need
1.4.2. Briefing, What Is It?
1.4.3. What Should a Good Briefing Include?
1.4.4. Tips for Preparing a Briefing

1.5. Research for the Project

1.5.1. Background Study
1.5.2. Implications of the Project
1.5.3. Study of the Target Audience
1.5.4. Tools in the Targeting Study

1.6. The Competitive Environment

1.6.1. In Relation to the Market
1.6.2. Competitive Analysis
1.6.3. Value proposition

1.7. Viability Study

1.7.1. Social Viability DAFO Analysis
1.7.2. Technical Feasibility
1.7.3. Economic Viability

1.8. Possible Solutions to the Briefing

1.8.1. Emotionality in Creative Processes
1.8.2. Divergence, Transformation and Convergence
1.8.3. Brainstorming
1.8.4. Comparing Ideas

1.9. Establishment of Objectives

1.9.1. General Objective
1.9.2. Specific Objectives
1.9.3. Technical Objectives
1.9.4. Aesthetic and Communicational Objectives
1.9.5. Market Objectives

1.10. Idea Development

1.10.1. Feedback in the Ideation Phase
1.10.2. Sketches
1.10.3. Presentation of Ideas
1.10.4. Control Methods and Critical Appraisal

Module 2. Corporate Image

2.1. Identity

2.1.1. Idea of Identity
2.1.2. Why Is Identity Sought?
2.1.3. Types of Identity
2.1.4. Digital Identity

2.2. Corporate Identity

2.2.1. Definition. Why Have a Corporate Identity?
2.2.2. Factors Influencing Corporate Identity
2.2.3. Corporate Identity Components
2.2.4. Identity Communication
2.2.5. Corporate Identity, Branding, Corporate Image

2.3. Corporate Image

2.3.1. Characteristic of the Corporate Image
2.3.2. What Is the Purpose of Corporate Image?
2.3.3. Types of Corporate Image
2.3.4. Examples:

2.4. Basic Identifying Signs

2.4.1. The Name or Naming
2.4.2. Logos
2.4.3. Monograms
2.4.4. Imagotype

2.5. Identity Memorization Factors

2.5.1. Originality
2.5.2. The Symbolic Value
2.5.3. Impressiveness
2.5.4. Repetition

2.6. Methodology for the Branding Process

2.6.1. Study of the Sector and Competition
2.6.2. Briefing, Template
2.6.3. Define Brand Strategy and Personality Values
2.6.4. Target Audience

2.7. The Customer

2.7.1. Intuit What the Customer Is Like
2.7.2. Types of Customers
2.7.3. The Meeting Process
2.7.4. The Importance of Knowing the Customer
2.7.5. Establishing the Budget

2.8. Corporate Identity Manual

2.8.1. Construction Standards and Application of the Brand
2.8.2. Corporate Typography
2.8.3. Corporate Colors
2.8.4. Other Graphic Elements
2.8.5. Examples of Corporate Manuals

2.9. Identity Redesign

2.9.1. Reasons to Choose an Identity Redesign
2.9.2. Managing a Change in Corporate Identity
2.9.3. Good Practice Visual References
2.9.4. Malpractice Visual References

2.10. Brand Identity Project

2.10.1. Presentation and Explanation of the Project. Referents
2.10.2. Brainstorming Market Analysis
2.10.3. Target Audience, Brand Value
2.10.4. First Ideas and Sketches. Creative Techniques
2.10.5. Establishment of the Project. Fonts and Colors
2.10.6. Delivery and Correction of Projects

Module 3. Portfolio Building

3.1. The Portfolio

3.1.1. The Portfolio as Your Cover Letter
3.1.2. The Importance of a Good portfolio
3.1.3. Orientation and Motivation
3.1.4. Practical Advice

3.2. Characteristics and Elements

3.2.1. The Physical Format
3.2.2. The Digital Format
3.2.3. The Use of Mockups
3.2.4. Common Errors

3.3. Digital Platforms

3.3.1. Continuous Learning Communities
3.3.2. Social Networks: Twitter, Facebook, Instagram
3.3.3. Professional Networks: LinkedIn, Infojobs
3.3.4. Cloud Portfolios Behance

3.4. The Designer in the Labor Market

3.4.1. Career Opportunities for a Designer
3.4.2. Design Agencies
3.4.3. Corporate Graphic Design
3.4.4. Success Stories

3.5. How Do I Show Myself Professionally?

3.5.1. Keeping Updated, in Constant Recycling
3.5.2. The Curriculum Vitae and Its Importance
3.5.3. Common Mistakes in a Curriculum Vitae
3.5.4. How to Create a Good Curriculum Vitae?

3.6. The New Consumers

3.6.1. Perception of Value
3.6.2. Defining the Target Audience
3.6.3. Empathy Map
3.6.4. Personal Relationships

3.7. My Personal Brand

3.7.1. Entrepreneurship: The Search for Meaning
3.7.2. Turn Your Passion into a Job
3.7.3. The Ecosystem Around Your Activity
3.7.4. The Canvas Model

3.8. Visual Identity

3.8.1. Naming
3.8.2. Values of a Brand
3.8.3. The Major Topics
3.8.4. Moodboard. Use of Pinterest
3.8.5. Analysis of Visual Factors
3.8.6. Analysis of Temporal Factors

3.9. Ethics and Responsibility

3.9.1. Ethical Decalogue for the Practice of Design
3.9.2. Copyrights
3.9.3. Design and Conscientious Objection
3.9.4. The “Good” Design

3.10. The Price of My Work

3.10.1. Do You Need Money to Live?
3.10.2. Basic Accounting for Entrepreneurs
3.10.3. Types of Expenses
3.10.4. Your Hourly Rate Retail Price

Module 4. Ethics, Legislation and Deontology

4.1. Ethics, Morals, Law and Professional Deontology

4.1.1. Basic Questions about Ethics Some Moral Dilemmas
4.1.2. Conceptual Analysis and Etymological Origin
4.1.3. Differences between Morals and Ethics
4.1.4. The Connection between Ethics, Morals, Law and Deontology

4.2. Intellectual Property

4.2.1. What Is Intellectual Property?
4.2.2. Types of Intellectual Property
4.2.3. Plagiarism and Copyright Infringement
4.2.4. Anticopyright

4.3. Practical Aspects of Current Ethics

4.3.1. Utilitarianism, Consequentialism and Deontology
4.3.2. Acting Consistently vs. Acting on Principle
4.3.3. Dynamic Efficiency of Acting on Principles

4.4. Legislation and Morals

4.4.1. Concept of Legislation
4.4.2. Concept of Morals
4.4.3. Connection between Law and Morals
4.4.5. From Fairness to Unfairness Based on Logical Reasoning

4.5. Professional Conduct

4.5.1. Dealing with the Client
4.5.2. The Importance of Agreeing Terms and Conditions
4.5.3. Clients Don’t Buy Design
4.5.4. Professional Conduct

4.6. Responsibilities to Other Designers

4.6.1. Competitiveness
4.6.2. The Prestige of the Profession
4.6.3. The Impact on the Rest of the Professions
4.6.4. The Relationship with Other Professional Colleagues Criticism

4.7. Social Responsibilities

4.7.1. Inclusive Design and Its Importance
4.7.2. Characteristics to Take into Account
4.7.3. A Change of Mentality
4.7.4. Examples and References

4.8. Responsibilities with the Environment

4.8.1. Ecodesign Why Is It So Important?
4.8.2. Sustainable Design Features
4.8.3. Environmental Implications
4.8.4. Examples and References

4.9. Ethical Conflicts and Practical Decision-Making

4.9.1. Responsible Conduct and Practices in the Workplace
4.9.2. Best Practices for Digital Designers
4.9.3. How to Resolve Conflicts of Interest?
4.9.4. How to Deal with Gifts

4.10. Free Knowledge: Creative Commons Licenses

4.10.1. What Are They?
4.10.2. Types of Licences
4.10.3. Symbology
4.10.4. Specific Uses

A unique, key and decisive training experience to boost your professional development”