You have hundreds of Slogans in your head. Now it's time for you to start using them" 

Brand management is important for any company, but especially so for design companies, since the company's brand itself will be the first indication of their quality and talent in this area. This is coupled with high competition in the industry, which increasingly pushes Creative Branding professionals to find even more creative ways to convey the personality of the company.

Creative Branding includes not only the brand and its visual representation to customers, but also its manner of communicating, expressing itself, the customer experience and even the Storytelling that may arise during the different processes that the buyer goes through, leading up to a creative sale. In this postgraduate certificate in Creative Branding: Communication and Management of Creative Brands  the student will learn what is most important when communicating, as well as all the necessary strategies to make a brand successful.

The teaching material explores the entire process of Brand Management. That is, from its construction and identity to strategic planning and how to analyze the success of a given campaign. Upon completion of the postgraduate certificate, students will know how to approach the entire creative process involved in the creation, management and evaluation of a brand from its very beginnings to when it is already established.

Thus, this program offers a unique opportunity for students to specialize in a high-demand field and work in any design company, where creative people who can contribute their knowledge and solutions to today's problems are valued.

You know you can be the architect of great successful brands, so just trust in yourself and specialize. Just Do It”

The postgraduate certificate in Creative Branding: Communication and Management of Creative Brands  contains the most complete and up-to-date program on the market. The most important features include:

• In-depth knowledge of all the factors that make a brand recognizable
• Special attention to detailing the entire creative process of Creative Branding, from conception to execution of communication strategies
• A range of resources and tools that students can use in the workplace
• Emphasis on innovative methodologies that enhance the learner's profile among their peers

If you think you can really change the world, this is the right postgraduate certificate for you. Think Differently”

The teaching staff is made up of professionals from the sector who bring their experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning. In other words, a simulated environment that will provide immersive education programmed to prepare for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Creative Branding is an innovative way to connect brands with people. Take the plunge and start connecting companies with their customers. Connecting People"

Stand out with specialist expertise in Creative Branding and let your talent drive your life"

This postgraduate certificate has been designed so that the student can take full advantage of the best educational tools available. To ensure the highest possible standards of excellence, TECH works according to these general and specific objectives, ensuring that students acquire all the essential learning and skills. 

Your most important goal is you. Become an expert in Creative Branding and carve out that future you've always dreamed of"

General Objectives

• Learn to identify the most important ways in which a brand addresses its audience
• Acquire the specific knowledge to manage the brand, communication and image of a company
• Employ imagination and inventiveness when problem solving in the field of creativity management
• Reinforce and apply acquired knowledge in real practical environments
• Understand how creativity is fundamental in the communication and management of creative brands in any design sector
• Adapt to different circumstances, acquiring tools to analyze the market and different communications
• Undertake continuous professional development in order to be always prepared for a changing environment
• Develop both written and oral communication skills, that will serve as a pillar for creative brand management 

Specific Objectives

• Gain a deep understanding of what makes a brand successful, how it is perceived by the public and apply this knowledge to daily work
• Cover all the stages of Creative Branding, from brand conception to Customer Experience
• Plan successful strategies, with tactics and production plans that ensure efficient management of the brand and resources
• Know how to evaluate the success of a given communicative action, with specific tools for this purpose 

Your professional goal is the same as TECH's: For you to become the best Creative Branding expert and further your career"