Introduction to the Program

You will carry out processes to customize audiences through the automated learning tools that you will analyze in this university program 100% online"

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Thanks to the integration of data and platforms play an essential role in Automated Marketing strategies. For example, mechanization of processes such as campaign management, lead tracking or performance measurement allow teams to be more efficient and focus on strategic tasks. However, these operations present a series of challenges for professionals. Among them, the integration of information from various sources (CRM systems, social media, websites, etc.) stands out. This requires careful planning when implementing AI tools.

In this context, TECH develops a revolutionary program that will thoroughly address Marketing Automation through Machine Learning systems. To do this, the syllabus will delve into optimizing advertising campaigns and customizing audiences with AI. In turn, the syllabus will emphasize the importance of graduates analyze the feelings of consumers through the feedbacks they provide through social media such as X or Facebook. Moreover, the teaching materials will address mechanisms aimed at optimizing prices and promotions. In addition, the university program will focus on studying the future trends of Automation with AI in the world of advertising.

It is an intensive program of 150 teaching hours, where students will make a complete update on the processes used in the present to improve relations with customers. All with a syllabus made up of multimedia resources that include interactive summaries, case studies and complementary readings. In addition, with the Relearningsystem, based on the reiteration of the most outstanding concepts along this academic itinerary, students will not have to invest a lot of hours in the study and will get a much more effective update. exto between featured.

You will optimize the prices and promotions of your products through the most sophisticated technological tools after completing this TECH program"

The Postgraduate certificate in Optimization of Digital Marketing Processes using Artificial Intelligence  contains the most complete and up-to-date program on the market. The most important features include: 

  • The development of case studies presented by experts inArtificial Intelligence in Marketing and Communication
  • The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
  • Practical exercises where the self-assessment process can be carried out to improve learning
  • Its special emphasis on innovative methodologies
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

You’ll boost your results and redefine how brands connect with their audience in just 150 hours with this program"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You’ll use Machine Learning to provide immediate, automated responses to your customers"

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With the revolutionary Relearning methodology developed by TECH, you will integrate all the knowledge optimally to successfully achieve the results you are looking for"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Optimization of Digital Marketing Processes using Artificial Intelligence

Unleash the potential of optimization and artificial intelligence in digital marketing with an exclusive Postgraduate Certificate developed by TECH Global University. Designed for forward-thinking professionals, this program will empower you to transform your strategies, taking full advantage of the efficiency offered by the latest technologies. Through an innovative methodology and an online syllabus, you will learn the essential concepts of marketing automation and how artificial intelligence drives the optimization of key processes for a more efficient execution. You will also discover how to implement automation systems in your marketing campaigns. From managing emails, to scheduling social media posts, you'll gain practical skills to simplify and improve your processes.

Get qualified with the Postgraduate Certificate in Optimization of Digital Marketing Processes using Artificial Intelligence

By taking this comprehensive program, you will develop advanced skills and contribute to the development of more agile, intelligent and effective marketing strategies. Through the guidance of experienced faculty, you will delve into the integration of intelligent algorithms for campaign optimization. You will learn how to use artificial intelligence to analyze data and make informed decisions that drive more effective results in your marketing strategies. In addition, you'll dive into scalable personalization of marketing messages, discover how AI can dynamically tailor your content to specific audience segments, increasing the relevance and impact of your campaigns. Finally, you will learn how to use predictive analytics to anticipate trends and continuously improve your marketing strategies. AI will help you interpret data, identify patterns and adjust in real time to get the best results. If you want to learn more, make the decision and enroll now. Start your journey to mastering automation with AI!