If you learn the most efficient way to connect with your audience, they will be eager to buy and play all the games you offer”

Most gamers and consumers have some kind of social network or frequently use the Internet in their daily lives, so it is not surprising that the main focus of video game marketing departments is on the digital world and the latest trendy applications. 

It is so important to measure the public's expectations and know how to sell your product in an honest and attractive way and for this reason TECHhas prepared this postgraduate certificate in Digital Marketing Strategy to instruct all video game professionals in the most crucial sales and commercial communication methodology to avoid resounding failures such as No Man's Sky or Cyberpunk 2077. 

In order to make it as easy as possible for students, TECH offers this course in a completely online mode, without having to attend a specific physical center or the need to attend a series of classes with pre-set schedules. It is the students themselves who set their own schedule to study all the material provided, adapting it to their own interests or obligations.  

You'll know how to make the games you work on as appealing as possible to your target users"

This postgraduate certificate in Digital Marketing Strategy  contains the most complete and up-to-date program on the market. The most important features include:

• Acquisition of market research skills, strategic vision, digital and co-creation methodologies
• Obtain the necessary knowledge to effectively manage any online marketing campaign or action
• Practical cases in which to see, in a realistic way, how to apply the knowledge acquired
• Ability to organize and plan tasks, taking advantage of available resources to address them in precise time frames
• Apply creativity to the world of marketing to stand out from the competition
• Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today 

Get the most important influencers of the moment to be your allies by knowing in depth the specific marketing strategy for them”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.
 
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

You will put your games on the most relevant consumer platforms, including cell phones and apps used by millions of users"

ROI, data science or inbound marketing will no longer be unknown terms for you thanks to this postgraduate certificate"

The objective of this program is to offer the student the best knowledge available in Digital Marketing, with special interest in the area of video games. With advanced knowledge of advertising and sales, the student will be able to develop, plan and successfully execute commercial campaigns of all kinds in the digital environment, making use of advanced analytics and the right tools to reach the largest possible target audience. 

You have an opportunity to learn all the challenges involved in online video game advertising communication, knowing how to overcome them successfully thanks to this postgraduate certificate”    

General Objectives

• To offer useful knowledge for the training of students, providing them with skills for the development and application of original ideas in their personal and professional work 
• Solve problems in novel environments and in interdisciplinary contexts in the field of creativity management to attract customers 
• Acquire market research skills, strategic vision, digital and co-creation methodologies 
• Learn specific knowledge for managing the digital sales plan of companies and organizations in the new context of the creative industries  
• To highlight the importance of creative processes in the development of a strategic marketing plan
• Understand how creativity and innovation have become the drivers of the global economy and why they are important in the design industry 

Specific Objectives

• Know our target audience through different tools and analytics that help us to attract them as customers 
• Study the new online sales platforms and understand the impact of e-commerce on the entertainment industry 
• Understand the emergence of influencers in Digital Marketing Strategies and how they can become powerful allies of our brand 
• Manage the different data management tools and can be very useful for shelling out statistics  

Stand out in a unique field with complementary training that will set you apart from your peers in the video game field”