Expand your knowledge of the fundamentals of the pharmaceutical marketing plan with this exclusive qualification that only TECH can offer you"

Well-executed marketing in the pharmaceutical industry contributes to increasing a company's sales and driving consumer preference for its products. Through strategies such as launch promotions, persuasive advertising campaigns and loyalty programs, pharmaceutical companies manage to increase their market share. 

For this reason, the figure of the pharmacist specialized in Marketing becomes indispensable in the search for commercial success. Being at the forefront of the latest advertising techniques will allow them to identify opportunities, detect trends and anticipate changes. Therefore, this Postgraduate diploma in Marketing Strategies Applied to the Pharmaceutical Industry was born. 

This is a program that takes the professional for 6 months to delve into the development of a business plan, the proper management of marketing processes and to obtain an overview of the consumer. In this sense, the graduate will have access to a series of multimedia materials such as video summaries and specialized readings, stored in a virtual library, which can be accessed at any time and place 24 hours a day, without restrictions.          

You will successfully apply the SMART methodology and increase sales in your Pharmacy"

This Postgraduate diploma in Marketing Strategies Applied to the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

With this Postgraduate diploma you will build an effective Marketing strategy applied to the Pharmaceutical Industry"

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.  

Thanks to this program you will enhance your ability to analyze the market and develop much more effective lines of action in the pharmaceutical sector"

You will increase your skills in the field of Marketing care through the most advanced syllabus created by consolidated experts in this field"

The Postgraduate diploma in Marketing Strategies Applied to the Pharmaceutical Industry presents a syllabus that will allow students to develop from start to finish a complete plan oriented to promotion and sales in different channels. Everything from a theoretical-practical perspective and with the best multimedia teaching material. In addition, with the implementation of the Relearning method, the graduate will reduce the hours of study and will strengthen the understanding of the determining concepts in the long term.  

With the Relearning method you will optimize your study and avoid spending long hours focusing on the most relevant concepts"

Module 1. Pharmacist Marketing Plan

1.1. Basics of Pharmacist Marketing Plan

1.1.1. Analysis of the environment
1.1.2. Opportunities
1.1.3. Threats
1.1.4. Implementation

1.2. Marketing plan objectives

1.2.1. SMART Objectives
1.2.2. Market penetration objectives
1.2.3. Sales growth targets
1.2.4. Customer Loyalty Objective

1.3. The general strategy of marketing plan

1.3.1. Vision definition
1.3.2. Objectives setting
1.3.3. Marketing Plan Tools
1.3.4. Conclusions

1.4. OTC Marketing

1.4.1. Analysis of OTC products market
1.4.2. Develop the Strategy
1.4.3. Packaging design
1.4.4. Expansion strategy development

1.5. Consumer care marketing

1.5.1. Branding
1.5.2. Digital Marketing
1.5.3. Definition of key strategies
1.5.4. Conclusions

1.6. Medical Marketing

1.6.1. Specific needs
1.6.2. Public Relations
1.6.3. Medical conference management
1.6.4. Strategies for clinics

1.7. Marketing of nutritional components

1.7.1. Performance measurement
1.7.2. Nutritional Marketing Trends
1.7.3. Nutritional Marketing Advances
1.7.4. Conclusions

1.8.  Marketing of generic products

1.8.1. Performance measurement
1.8.2. Branding and labeling
1.8.3. PPV
1.8.4. Conclusions

1.9. Marketing of hospital products

1.9.1. Identify the target market
1.9.2. Supplier collaboration
1.9.3. Demonstrations
1.9.4. Conclusions

1.10. Digital Marketing in the Pharmaceutical Industry 

1.10.1. Search Engine Optimization
1.10.2. PPC
1.10.3. Mobile Marketing Strategies
1.10.4. E-mail Marketing 

Module 2. Marketing Management applied to the Pharmaceutical Industry 

2.1. Communication

2.1.1. Effective and efficient communication
2.1.2. Participation in events
2.1.3. Communication team
2.1.4. Internal Communication

2.2. Advertising

2.2.1. Print advertising
2.2.2. Television advertisement
2.2.3. Radio advertisement
2.2.4. Social media advertisements

2.3. Direct marketing

2.3.1. Direct mail
2.3.2. Text messages
2.3.3. Telephoning
2.3.4. Loyalty Programs 

2.4. e-Marketing

2.4.1. Marketing partners
2.4.2. Content Marketing
2.4.3. Online advertising

2.5. Control of Activities Achievement

2.5.1. Technological innovations
2.5.2. Epidemiological changes
2.5.3. Access to emerging markets
2.5.4. Digitalization in health

2.6. Differentiation

2.6.1. Innovative medicines
2.6.2. Improved formulations
2.6.3. Safety approach
2.6.4. Patient support services

2.7. Advertising campaigns

2.7.1. Got Milk
2.7.2. Share a coke
2.7.3. The truth
2.7.4. Like a girl

2.8. Content creation

2.8.1. Scientific publications
2.8.2. Educational materials
2.8.3. Online content
2.8.4. Webinars

2.9. Consumer needs

2.9.1. Security/Safety
2.9.2. Efficacy
2.9.3. Quality
2.9.4. Accessibility

2.10. Consumer Behavior

2.10.1. Health problems
2.10.2. Medical influence
2.10.3. Information research
2.10.4. Previous experiences

Module 3. The consumer    

3.1. Knowing the consumer

3.1.1. Sales Date Analysis
3.1.2. Consumer profile
3.1.3. Public Opinion Research
3.1.4. Customer satisfaction study

3.2. Trend in demand

3.2.1. Aging population
3.2.2. Health awareness
3.2.3. Technological Advances
3.2.4. Preventive Medicine

3.3. Effective Communication

3.3.1. Clear messages
3.3.2. Scientific information
3.3.3. Transparency
3.3.4. Bidirectional Communication

3.4. Previous Work Experience

3.4.1. Pharmaceutical Manufacturing  
3.4.2. Pharmacovigilance 
3.4.3. Reimbursement
3.4.4. Data Analytics

3.5. Product accessibility

3.5.1. Product packaging
3.5.2. Information in Braille
3.5.3. Unit dose containers 
3.5.4. Format adaptation

3.6. Consumer education

3.6.1. Adherence promotion
3.6.2. Safe use of over-the-counter medicines
3.6.3. Chronic disease education
3.6.4. Side Effects

3.7. Creation of Products

3.7.1. Preclinical Development
3.7.2. Clinical Trials
3.7.3. Manufacture
3.7.4. Packaging  and labeling

3.8. Establishment of the Specific Team: Balance and Expertise

3.8.1. Open Communication
3.8.2. Transparent communication
3.8.3. Making shared Decisions
3.8.4. Respect and empathy

3.9. Social Responsibility

3.9.1. Ethics
3.9.2. Social Responsibility
3.9.3. Environmental Sustainability
3.9.4. Transparency and Accountability

3.10. Technological influence

3.10.1. Research and development
3.10.2. Precision Medicine
3.10.3. Data Security
3.10.4. Machine Learning

With TECH you will be able to identify your target market and establish partnerships with strategic suppliers to consolidate your position in the pharmaceutical sector"