You will master Storytelling advertising to build a loyal community around your brand with a 100% online methodology"

In today's advertising landscape, the need to master the art of Storytelling has become imperative to effectively connect with the audience. The saturation of messages and the constant search for meaningful connections have elevated commercial storytelling to an essential tool for creatives. Therefore, it is crucial to delve into its particularities and techniques to succeed in an environment where persuasive storytelling is not only an asset, but an essential differentiator to build authentic connections with consumers.

In order to broaden the knowledge of advertisers and communicators on all these aspects, TECH offers this Postgraduate diploma. The program directly addresses the current challenges of this industry, also providing students with the most up-to-date narrative resources. At the same time, in order to enhance the creativity and originality of the graduates, the syllabus defines several specific softwares designed for this field and its applications.

On the other hand, the university degree covers the necessary tools to generate more efficient interactive and participatory experiences in an advertising campaign that deeply involve and connect with the buyer. In addition, the academic itinerary points out the creative opportunities of the Metaverse, addressing an innovative terrain where promotional narratives can transcend conventional boundaries and immerse consumers in immersive experiences.

On the other hand, the program's methodology adapts to today's digital reality, offering a 100% online experience that allows professionals to access
and expand their knowledge without geographical restrictions. At the same time, the use of the Relearning method, based on of the Relearning method, based on the repetition of key concepts to consolidate knowledge and facilitate more effective and lasting learning. This flexible and practical approach ensures that graduates not only absorb theories, but also internalize the skills necessary to excel in the exciting world of Storytelling.

You will stand out in a highly competitive industry thanks to the disruptive content you will tackle at the best digital university in the world according to Forbes”

This Postgraduate diploma in Storytelling for Advertising contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Storytelling for Advertising
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Become a pioneer in the use of the Metaverse and AI to power your advertising campaigns”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Boost your career at the world's top-rated university according to the Trustpilot platform"

Enroll and you will develop captivating stories while implementing successful advertising campaigns"

This Postgraduate diploma offers an agenda in which the student will delve into the art of telling stories that effectively impact the audience. To this end, the program covers the importance of rhetorical figures in commercial communication. In addition, multimedia creativity is highlighted as an essential component, allowing the integration of images, sound and other elements to enrich their stories. On the other hand, this Postgraduate diploma defines the relationship between Storytelling and Artificial Intelligence, as well as the generation of content for the Metaverse.

A curriculum with which you will master advanced storytelling techniques that will enhance the effectiveness of your campaigns"

Module 1. The generation of advertising ideas

1.1. What Does It Take to Get to the Idea

1.1.1. State the problem
1.1.2. Stopping to think, the first step to differentiate yourself
1.1.3. Think, reflect, think again... and so on for several days.
1.1.4. Convincing yourself to get there
1.1.5. A creative environment stimulates creativity
1.1.6. How your creativity is contagious
1.1.7. Get out of the office, live, enjoy
1.1.8. The creative briefing
1.1.9. Creative demand
1.1.10. Break with the established
1.1.11. The key word: partnership

1.2. Creative thinking

1.2.1. People who have theorized about creative thinking
1.2.2. Key aspects to stimulate creative thinking according to de Bono.
1.2.3. Conclusions

1.3. Creative Process

1.3.1. The creative concept
1.3.2. The creative strategy in function of the product life cycle
1.3.3. Launching strategies

1.4. The advertising creative's software

1.4.1. Actions of creative advertising thinking
1.4.2. Phases
1.4.3. Possibilities of use
1.4.4. Safety rules
1.4.5. Thought process

1.5. The Creative Team

1.5.1. The copy or copywriter
1.5.2. The designer and the art director
1.5.3. The creative director
1.5.4. The creative
1.5.6. Six thinking hats

1.6. Rhetorical thinking

1.6.1. Most used rhetorical figures
1.6.2. Importance of rhetorical figures in commercial communication.
1.6.3. Examples of rhetorical advertisements

1.7. Designing with creativity

1.7.1. Image manipulation
1.7.2. Production
1.7.3. Visual rhetoric
1.7.4. Typography in advertising

1.8. Recommendations to create

1.8.1. Meaningful copy
1.8.2. Phrases of the great advertising creatives
1.8.3. Recommendations of famous designers

1.9. Types of Creativity

1.9.1. Artistic
1.9.2. Scientist
1.9.3. Technological
1.9.4. Enterprise
1.9.6. Advertising
1.9.7. Designers

1.10. Creative Profiles

1.10.1. Visionaries
1.10.2. Experimenters
1.10.3. Observers
1.10.4. Connectors
1.10.5. Analytical
1.10.6. Collaborators
1.10.7. Narrators

Module 2. Branded Content

2.1. What is branded content?

2.1.1. How is advertising similar to branded content?
2.1.2. What is needed to create it
2.1.3. Typology
2.1.4. What content will be successful
2.1.5. Characteristics of viral videos
2.1.6. Utilities

2.2. What is Content Marketing?

2.2.1    Relevant and useful content
2.2.2. Interactive content
2.2.3. Storytelling
2.2.4. Multiplatform, crossmedia and transmedia content.
2.2.5. Added value
2.2.6. Creativity in social networks
2.2.7. How to succeed in social networks
2.2.8. How to make our contents reach

2.3. Multimedia creativity

2.3.1. Podcast
2.3.2. Videocast
2.3.3. Photosaring
2.3.4. Presentation platform
2.3.5. Videos

2.4. What is an event?

2.4.1. What Is It?
2.4.2. Difference between the creativity of an advertisement and that of an event.
2.4.3. The interactivity of an advertisement and the interactivity of an event

2.5. Why an event is held

2.5.1. Celebration and entertainment
2.5.2. Marketing and promotion
2.5.3. Education and Training
2.5.4. Networking and connections
2.5.5. Social responsibility and fundraising

2.6. How the event idea is created

2.6.1. How to generate creative ideas
2.6.2. How to develop a detailed proposal
2.6.3. Conclusions

2.7. Where and how to organize an event

2.7.1. The right event in the right place
2.7.2. The right budget
2.7.3. No room for improvisation
2.7.4. The right food
2.7.5. What can go wrong at an event. Examples:
2.7.6. A plan B

2.8. How to excite in an event

2.8.1. Surprise in events
2.8.2. Empathy in events
2.8.3. Feelings

2.9. Creativity throughout the organization process

2.9.1. Creativity in the generation of the idea
2.9.2. Creativity in the design of the experience
2.9.3. Creativity in planning and logistics
2.9.4. Creativity in the design of materials and promotion
2.9.5. Creativity in the development of interactive and participatory experiences
2.9.6. Surprises and unexpected elements
2.9.7. Creativity in entertainment and content
2.9.8. Creativity in on-the-fly problem-solving
2.9.9. Creativity even at pick-up time
2.9.10. Pre-event and post-event creativity

2.10. Virtual events

2.10.1. What is a virtual event
2.10.2. Differences between a virtual event and a face-to-face
2.10.3. Creativity in virtual events

Module 3. Applied advertising creativityCreative Publicist

3.1. The Metaverse

3.1.1. What Is It?
3.1.2. What creative opportunities it offers
3.1.3. Examples

3.2. Metaverse companies

3.2.1. Metaverse customers
3.2.2. NFTs
3.2.3. Business sectors
3.2.4. Working in the metaverse
3.2.5. Blockchain and metaverse

3.3. The leap to the metaverse

3.3.1. Digital humanization
3.3.2. Avatarization
3.3.3. The Future

3.4. Artificial intelligence and generation of content for the metaverse

3.4.1. AI
3.4.2. Contents
3.4.3. Texts
3.4.4. The audios
3.4.5. Images
3.4.6. The world of work

3.5. Let's imagine the era of the metaverse and artificial intelligence

3.5.1. What creative opportunities it offers
3.5.2. Examples
3.5.3. Conclusions

3.6. Trademark monopoly

3.6.1. A single metaverse
3.6.2. Trademark distribution chains
3.6.3. The consumer shareholder

3.7. How will creatives work in this new era?

3.7.1. Skills
3.7.2. Attitudes
3.7.3. Conclusions

3.8. Creative opportunities metaverse

3.8.1. Immersive Experiences
3.8.2. Brand Avatars
3.8.3. Virtual Events
3.8.4. Personalization
3.8.5. Creative collaborations
3.8.6. Augmented Reality
3.8.7. Native Advertising
3.8.8. Constant Innovation

3.9. Creative opportunities IA

3.9.1. Personalized Content Generation
3.9.2. Marketing Campaign Optimization
3.9.3. Design and Creation of Images and Videos
3.9.4. Augmented Reality (AR) and Virtual Reality (VR)
3.9.5. Generative Music and Art
3.9.6. Automation of Creative Processes
3.9.7. Value Links

3.10. Neuroscience

3.10.1. Cognitive neuroscience
3.10.2. Neuromarketing
3.10.3. Emotional neuroscience

A program designed to develop your storytelling skills and connect emotionally with your audience”