Acquire the knowledge in Finance, Marketing, Communication and Digitalization that you need to stand out in your professional environment. With this Postgraduate diploma. Enroll now”

The professional in the communications sector must understand the importance of events as a powerful tool for interrelation and business. Influencing, building loyalty, reaching a greater number of people, convey a message, can be possible thanks to the multiple digital tools, but it is also necessary to know how to choose the right method to do it efficiently and achieve the objectives set.

This Postgraduate diploma in Management Strategies in Finance, Marketing in Communication and Digitalization in Event Management, provides the professional with the knowledge required to apply to events as a business tool, within its strategic plan. Whether you work in the organizational or corporate sector, or in the individual journalism.

Fundamental topics for the production and implementation of current and future events will be developed: areas of strategy, budget planning, operating accounts, profit management, Cash Flow, taxation, return on investment, among other aspects related to the financial aspects of the event. As well as issues related to marketing management, communications and digitalization.

This program has been designed to provide flexibility and quality to the student. The contents are available 100% online, in a variety of formats, with an innovative methodology based on Relearning, which allows a fast and effective learning of all concepts as it is based on repetition. The 450 hours that make up this degree are, therefore, being fully exploited.

Open yourself to endless possibilities in the current job market with this specialized industry, design and planning program in event management"

This Postgraduate diploma in Management Strategies in Finance, Marketing in Communication and Digitalization in Event Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Focus your creativity on productivity. Learn the most important techniques to generate a powerful database, thanks to digitalization in the event management"

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

With this Postgraduate diploma, you will be able to create plans adapted to every need. You will develop financial management skills"

Enroll now and become an expert in a few months and online. In one of the most in-demand areas in the business world and with the highest number of opportunities in the entrepreneurial sector"

Developing financial management skills and understanding the structure of communication and its tools in the event environment is an important part of the syllabus presented in 3 modules, with a variety of formats and multimedia resources that make the study process dynamic. A better understanding is possible through the online methodology, based on Relearning, which makes this program unique.

Gaining in-depth knowledge and value the ROI of an event from an economic perspective, is part of the content of this program”

Module 1. Finance Management

1.1. Event Budget

1.1.1. Event Budgeting
1.1.2. Budget Timing
1.1.3. Budget Presentation

1.2. Revenues

1.2.1. Types of Revenues
1.2.2. Revenue Confirmation Possibilities
1.2.3. Revenue Payment Facilities

1.3. Expenses

1.3.1. Types of Expenses: Fixed and Variable
1.3.2. Possibilities for Action Based on Expenditure
1.3.3. Supplier Payment Agreements

1.4. Contingency Plan

1.4.1. Actions to Be Taken in the Face of Increased Expenses
1.4.2. Actions to Be Taken in the Face of Declining Revenues
1.4.3. Percentage of Unforeseen Expenses

1.5. Income Statement

1.5.1. Preparation of the Income Statement
1.5.2. Use of the Income Statement
1.5.3. Actions to Be Implemented Based on the Income Statement

1.6. Benefit Management

1.6.1. Purpose of the Event and Its Proceeds
1.6.2. Management of Scholarships and Grants
1.6.3. Investment Possibilities

1.7. Cash Flow

1.7.1. What Is Cash Flow?
1.7.2. Cash Flow Contributions
1.7.3. Actions to Be Taken Based on Cash Flow

1.8. Taxation

1.8.1. Taxation of Profits According to Use
1.8.2. VAT and Its Impact (National and International)
1.8.3. Difference between a Corporation and a Not-for-Profit Company

1.9. Commission Management

1.9.1. Determine the Number of Commissions Achieved
1.9.2. Customer-Based Commission Management
1.9.3. Commission Agreement with the Supplier

1.10. Amortization. ROI

1.10.1. Calculate the Return of Investment
1.10.2. Timing of Investment Recovery
1.10.3. Amortization of Investment(s)

Module 2. Marketing and Communication Management Strategies

2.1. Strategic Communication

2.1.1. Strategic Event Communication
2.1.2. The Importance of Environment in the Strategy
2.1.3. Brands Betting on Long-Term Return

2.2. Consumer Behavior

2.2.1. New interpretation of Maslow’s Pyramid
2.2.2. Psychology of Today’s Consumers
2.2.3. Google Claims a New Model of Behavior

2.3. Brand Purpose

2.3.1. Current Importance of Brand Purpose
2.3.2. Finding the Value and Purpose of the Brand
2.3.3. Integration or Coexistence of Purpose with CSR

2.4. Sustainability as a Strategy

2.4.1. Discovery and Practice of Sustainability
2.4.2. Communication of Sustainable Development Goals
2.4.3. Implementation of the SDGs at Events

2.5. Global Communication Challenges

2.5.1. International Marketing Theories
2.5.2. Cross-Cultural Marketing y Its Application
2.5.3. Moving Brands and Messages to Other Countries

2.6. Advertising and Marketing

2.6.1. Traditional and Digital Advertising
2.6.2. Creativity: Art or Science
2.6.3. Event Actions and Tools

2.7. Analysis Models

2.7.1. Internal Analysis: SWOT and CAME
2.7.2. Strategic Analysis: Boston and Ansoff
2.7.3. External Analysis: Porter’s 5 Forces and PESTEL

2.8. Media Relations

2.8.1. Press Conferences, Press Releases and Other Tools
2.8.2. Spokesperson Training
2.8.3. Crisis Communication

2.9. Agency Relationships

2.9.1. Competitions, Contracts and Other Practices
2.9.2. Project Management and Implementation
2.9.3. Project Measurement and Results

2.10. The Communication Plan

2.10.1. The Communication Plan
2.10.2. Development of the Tactical Part of the Communication Plan
2.10.3. Implementation and Follow-Up of the Communication Plan

Module 3. Marketing Management and Digitization of Events

3.1. Event Digitization

3.1.1. New Communication Technologies
3.1.2. Digital Events
3.1.3. Big Data. Metrics and Analytics

3.2. Digital Segmentation

3.2.1. New Audiences and Types of Users
3.2.2. New Segmentation Variables
3.2.3. The Buyer and Their Development

3.3. Digitization of Information

3.3.1. Thinking and Communicating Digitally
3.3.2. New Knowledge ManagementModels
3.3.3. Fake News  and Other Enemies of Digitalization

3.4. Digital Reputation Management

3.4.1. Personal Brand
3.4.2. Social Listening
3.4.3. Inbound Marketing

3.5. DigitalBranding 

3.5.1. Branding 
3.5.2. EventBranding 
3.5.3. Actions to Be Taken Based on the Income Statement

3.6. The Benchmarking Process

3.6.1. Purpose of the Event
3.6.2. Competitive Analysis
3.6.3. Benchmarking of Results

3.7. Event Campaigns

3.7.1. Brainstorming 
3.7.2. Internal and External Part of the Campaign
3.7.3. Campaign Implementation and Follow-Up

3.8. Digital Tools

3.8.1. Setting Objective and Strategies
3.8.2. Channel and Platform Selection
3.8.3. Optimizing Results in Real Time

3.9. Social Media

3.9.1. Knowledge and Use of Social Networks
3.9.2. Most Important Uses for an Event
3.9.3. Livestreaming an Event on Social Networks

3.10. Marketing and Communication Team Management

3.10.1. Leadership Skills
3.10.2. Keys to Pragmatic Management 
3.10.3. Day-to-Day Management

You will be a point of reference in your work environment, achieving your goals much sooner than you imagined. Enroll now and live the experience 100% online and in 6 months”