Institutional Communication is a fundamental part of the entities because it allows to create in a professional way the image that is given to the outside world” 

Journalism studies are one of the most demanded in all universities, since this profession has a great influence on the population and has gained a great prominence since its beginnings. Journalism encompasses different branches: social, cultural, economic, sports, international, events, conflicts, etc. This makes it necessary for professionals in this sector to specialize in order to tell stories in the most appropriate way in each case. 

Additionally, the transmission of information can be carried out through different media. Specifically, this program aims to specialize students in and Institutional Communication. To do so, it is necessary to acquire a series of skills that allow you to put into practice all that has been learned. 

The syllabus focuses on communication management; ethics, culture and values; corporate identity and image; advertising; event management; internal communication; crisis management; or business protocol, among other aspects related to Institutional Communication.

This program is the most complete and directed for the professional in the field of Journalism and Communication to reach a higher level of performance, based on the fundamentals and the latest trends in and Institutional Communication. Take advantage of the opportunity and become a professional with solid foundations through this academic program and the latest educational technology 100% online. 

This program will allow you to improve your skills and become a successful Journalist” 

This postgraduate certificate in Institutional Communication contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Institutional Communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies in Institutional Communication
• Algorithm-based interactive learning system for decision-making in the situations 
• that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate certificate is the perfect way to complement your knowledge in Institutional Communication” 

Its teaching staff includes professionals belonging to the world of journalism, who bring to this program the experience of their work, as well as recognized specialists from prestigious reference societies and universities. 

Its multimedia content, developed with the latest educational technology, will enable the professional to contextual and situated learning, i.e., a simulated environment that will provide immersive learning programmed to be prepared for real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Institutional Communication and with great experience. 

Don't miss the opportunity to increase your skills in Institutional Communication"

Join our community of students and acquire the most advanced knowledge in your career"

This program is oriented towards the Journalism professionals, so that they can acquire the necessary tools to develop in this specific field, knowing the latest trends and delving into those topics that make up the forefront of this field. 

The postgraduate certificate in Institutional Communication will allow you increase your skills in this field” 

General Objective

• Know the techniques of corporate image research and know how to apply communication tools to manage it effectively in companies and public organizations

Specific Objectives

• Understand the communication department within businesses and institutions
• Apply the necessary techniques for managing a communication department within different companies and institutions
• Know how to organize events in the private and public sphere, following protocol guidelines
• Apply corporate identity and reputation analysis tools
• Analyze the history of Institutional Communication

Enroll in the best program in Institutional Communication in the current university scenario”