Postgraduate certificate Copywriting for Brand Building

Traditionally, businesses focused on enhancing their visual image. However, nowadays they also seek to integrate the verbal identity, which provides the basis from which the coherent communication of a brand that wants to position itself in the market and among its public. And it is precisely in this line, which is the focus of the program developed by TECH on brand building from Copywriting. An advanced syllabus with a 100% online methodology, which will lead the professional to master the main techniques used for the development of a complete verbal identity manual and its direct application to the creation of a company's brand story. All this from the hand of the best specialists in this field and with innovative didactic material.

University certificate

Duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

Start date

Credits

6 ECTS

Price

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

En tan solo 6 semanas tendrás el aprendizaje que necesitas para poder diseñar con éxito un Manual de Identidad verbal”

Un negocio no solo se construye a partir de un buen producto o servicio, se sustenta bajo una adecuada imagen visual y verbal. Una identidad que parte del propio naming, de la voz, el tono y el estilo. Cuatro elementos que requieren de armonía en la comunicación de la empresa hacia su público externo e interno.

De esta forma, la empresa obtiene una construcción completa de su marca a través del Copywriting. En este contexto, es esencial que el profesional de la comunicación que desee llevar a cabo el Manual de Identidad Verbal posea un conocimiento avanzado sobre el mismo. Por esta razón, TECH ha volcado todos sus esfuerzos en ofrecer al alumnado un Postgraduate certificate de primer nivel, impartido por auténticos profesionales de este ámbito.

Un programa avanzado que analiza aspectos como los arquetipos de marca, la misión, la visión, el tono, los valores, el propósito de marca y su posicionamiento. Todo en un formato académico 100% online de 150 horas lectivas, donde, además, el egresado podrá ahondar en el naming y el tagline, así como el eslogan o los eslóganes.

Un itinerario académico intensivo, que no implicará gran cantidad de horas de estudio y memorización, ya que, gracias al sistema Relearning, el alumnado podrá avanzar de manera natural por el temario y afianzar de manera sencilla el contenido más esencial.

De esta manera, esta institución ha creado un Postgraduate certificate flexible al que poder acceder cómodamente, cuando y donde desee. Únicamente, el profesional necesitará de un dispositivo electrónico (móvil, tablet o teléfono) con conexión a internet, para poder visualizar, en cualquier momento del día, el contenido alojado en la plataforma virtual. Así, el alumnado accederá a un programa universitario, que se sitúa a la vanguardia académica.

Mejora tus servicios de Copywriting e incluye la construcción de marca gracias a este programa universitario”

Este Postgraduate certificate en Copywriting for Brand Building contiene el programa más completo y actualizado del mercado. Sus características más destacadas son:

El desarrollo de casos prácticos presentados por expertos en comunicación, Marketing y Copywriting
Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que está concebido recogen una información técnica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
Su especial hincapié en metodologías innovadoras
Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Esta opción académica te acerca las principales herramientas de SEO para que domines el universo verbal para el posicionamiento en Internet”

El programa incluye en su cuadro docente a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Estás ante una titulación universitaria 100% online, flexible y compatible con las responsabilidades más exigentes"

Eleva tu conocimiento sobre el storybrand gracias al temario avanzado que te proporciona este programa"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Copywriting for Brand Building

In today's competitive business world, building a strong and memorable brand is essential to stand out and capture the attention of the public. If you want to become an expert in persuasive communication and create impactful messages, TECH Global University's Postgraduate Certificate in Copywriting for Brand Building is the perfect choice for you.

We've got the program for you.

Our program, taught in online class mode, gives you the flexibility to learn from anywhere and adapt your studies to your daily commitments. In addition, you will enjoy the benefits of online education, such as access to interactive materials, discussion forums and the ability to connect with professionals and students from all over the world.

Our team of professionals is dedicated to providing you with the best possible online learning experience.

Our team of professional copywriting experts will guide you through practical exercises and real case studies, allowing you to apply your knowledge and develop your creativity and persuasive writing skills. In addition, you will receive personalized feedback to help you hone your skills and achieve your professional goals.

Create Messages that Leave an Impact

In the Postgraduate Certificate in Copywriting for Brand Building, you'll discover how to use words strategically to captivate your audience, convey your brand values and generate emotional connections. You will learn advanced techniques in persuasive copywriting, storytelling and branding, and acquire the skills necessary to create effective advertising content in different media and platforms.

At the end of the Postgraduate Certificate in Copywriting for Brand Building, you will be prepared to create impactful messages that resonate with your audience and build a strong, memorable brand. You'll be able to work as a copywriter in advertising agencies, marketing departments or start your own business as a branding consultant - the opportunities are endless!

They're endless!

Don't miss the opportunity to become a copywriting expert and boost brand building - enroll in our Postgraduate Certificate in Copywriting for Brand Building program and leave your mark with your messages! Your professional success is just a click away.