Introduction to the Program

Un programa exhaustivo y 100% online, exclusivo de TECH y con una perspectiva internacional respaldada por nuestra afiliación con The Design Society” 

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El diseño de packaging es una forma de marketing basada en el desarrollo de la identidad del producto en relación a la marca y al grupo de consumidores que representa. No sólo es una herramienta sobre la que se asienta la comunicación visual, sino que también es una estructura de negocio, cuyos resultados hay que analizar y tener en cuenta cuando a la hora de tomar decisiones.   

Por esta razón este Postgraduate certificate el profesional encontrará el contenido apropiado para desarrollarse de forma eficiente en este sector. Un temario basado la gestión de proyectos y la innovación en el entorno del packaging para crear estrategias de negocio vinculadas a la identidad; la implementación de la inteligencia artificial en el diseño de packaging, la generación del engagement, la creación de valor a través del tiempo, los análisis propios de segmentación a través del big data, así como otros aspectos de fondo que serán ampliados en el desarrollo del programa. 

Todo ello, a través de una innovadora metodología de estudio totalmente online, basada en el relearning que permite al profesional una capacitación continua y eficiente, mediante variados recursos multimedia y diversidad de contenido especializado disponible desde el primer día para su revisión o descarga, desde cualquier dispositivo con conexión a internet. Además, la titulación incluye la participación de un prestigioso Director Invitado Internacional, quien ofrecerá una Masterclass enfocada en las últimas innovaciones en Marketing y Branging para Packaging. 

Gracias a la colaboración de TECH con The Design Society (DS), el alumno formará parte de una comunidad global dedicada al diseño y su estudio. Podrá acceder a publicaciones de código abierto y participar en eventos colaborativos. Además, la membresía contribuye al mantenimiento de la sociedad y sus plataformas, facilitando la interacción y el acceso a recursos especializados para el desarrollo profesional en diseño. 

Un reputado Director Invitado Internacional impartirá una rigurosa Masterclass que ahondará en las tendencias más recientes en Marketing y Branding para Packaging” 

Este Postgraduate certificate en Marketing and Branding for Packaging contiene el programa más completo y actualizado del mercado. Sus características más destacadas son: 

  • El desarrollo de casos prácticos presentados por expertos diseño, Marketing y comunicación
  • Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que está concebido recogen una información científica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
  • Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
  • Su especial hincapié en metodologías innovadoras 
  • Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
  • La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Conoce los hábitos de consumo del entorno Premium, estudiando sus métricas y la creación de patrones secuenciales en segmentación con este programa”

El programa incluye, en su cuadro docente, a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.  

Aprende a organizar un proyecto coherente y rentable implementando el uso del Big Data y técnicas innovadoras como la inteligencia artificial"

curso online marketing branding packaging

Propuestas educativas de última generación siempre pensadas en tu desarrollo profesional. Inicia ahora tu camino hacia el éxito"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

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Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Marketing and Branding for Packaging

Do you want to stand out in the world of packaging design? TECH's Postgraduate Certificate in Marketing and Branding for Packaging is what you need. In this program you will learn how to develop effective branding strategies to make your designs stand out in the market. In addition, we will teach you marketing techniques so you can promote and sell your products effectively. With the help of our design and marketing experts, you will have all the tools you need to stand out in the world of packaging. Don't miss the opportunity to take your designs to the next level with this TECH postgraduate certificate!