This University Expert will provide you with a complete up to date on the competencies for Commercial Management in Pharmaceutical Industry”

From the most common drugs, products for physical and mental wellbeing, to those of new appearance, professionals working in the pharmaceutical sector must master a wide and complex catalog for their commercialization. And it is in this sales process, where pharmacists must be aware of the latest trends in team management and promotion.  

In this way, being up to date on the market, the sales process and team management will lead the graduate to obtain a real up to date that will have a direct impact on his or her daily professional performance. In this line, this 6-month University Expert is based on the best multimedia pedagogical material in the current academic panorama.  

It is a program that will enhance strategic decision making, leadership, proper positioning of pharmaceutical products and success in a highly competitive environment. To this end, students are provided with multimedia pills, case study simulations and specialized readings to further extend the content of this syllabus.  

In this way, this institution provides an exceptional up to date through a flexible university degree that you can access when and where you want. The graduate only needs a digital device with an Internet connection to view, at any time of the day, the content of this program. 

Delve into the ethical responsibilities of the medical sales representative and enhance your skills in effective communication through this 100% online degree”

This Postgraduate diploma in Commercial Management in Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

With this program offered only by TECH you will be up to date on the use of visual merchandising in the pharmaceutical sector”

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

This university degree will provide you with the latest technological tools for sales”

You will increase your verbal, non-verbal and written skills with which you will be able to establish stronger relationships with customers”

The University Expert in Commercial Management in Pharmaceutical Industry presents a curriculum that delves into the essential elements to be able to keep abreast of the lines of action of sales and team management. All this, through rigorous content created by experts with extensive knowledge of this sector. In addition, students will have greater self-management of the time they spend accessing the program, since they have access to quality didactic material 24 hours a day.  

With the Relearning method you will strengthen your long-term understanding of key concepts and reduce study time”

Module 1. Pharmaceutical Industry Sales Process

1.1. Commercial Departments

1.1.1. Hierarchical structure
1.1.2. Organisational Design
1.1.3. Responsibility of the Sales Department
1.1.4. Talent Management

1.2. Medical Visitor

1.2.1. Responsibilities of the health visitor
1.2.2. Ethics of the health visitor
1.2.3. Effective Communication
1.2.4. Product knowledge

1.3. Point-of-sale promotional actions

1.3.1. Audit Objectives
1.3.2. Visual Merchandising
1.3.3. Inventory Management
1.3.4. Environmental Impact Assessment

1.4. Sales Techniques

1.4.1. Principle of persuasion
1.4.2. Negotiation skills
1.4.3. Scientific update
1.4.4. Handling objections

1.5. Communication in Sales

1.5.1. Analysis of the different channels
1.5.2. Verbal Communication
1.5.3. Non-Verbal Communication
1.5.4. Written Communication

1.6. Loyalty Strategies

1.6.1. Loyalty program
1.6.2. Customer Service
1.6.3. Follow-up programs
1.6.4. Therapeutic compliance programs

1.7. Customer tracking

1.7.1. Tools to Monitoring Customers
1.7.2. Satisfaction
1.7.3. Communication Techniques
1.7.4. Data Use

1.8.  Sales Cycle Analysis

1.8.1. Interpretation of Data
1.8.2. Cycle analysis
1.8.3. Sales cycle planning
1.8.4. Sales Cycle Management

1.9. of the sales Performance Assessment

1.9.1. Performance Indicators
1.9.2. Analysis of Efficacy
1.9.3. Product Assessment
1.9.4. Evaluation of product profitability

1.10. Technological tools for sales

1.10.1. Customer Relationship Management (CRM)
1.10.2. Sales Force Automation
1.10.3. Optimization of routes
1.10.4. eCommerce Platforms

Module 2. Leadership and Management of Teams in the Pharmaceutical Industry

2.1. Leadership. in the Pharmaceutical Industry

2.1.1. Leadership trends and challenges
2.1.2. Transformational Leadership
2.1.3. Leadership in Risk Management
2.1.4. Leadership in Continuous Improvement

2.2. Talent Management

2.2.1. Recruitment strategies
2.2.2. Profile development
2.2.3. Research Planning
2.2.4. Talent Retention

2.3. Team development and training

2.3.1. Manufacturing Good Practices GMP)
2.3.2. Development of techniques Skills
2.3.3. Safety training
2.3.4. R&D&I Standardization

2.4. Internal Communication Strategies

2.4.1. Development of a culture of open communication
2.4.2. Setting Objective and Strategies
2.4.3. Communication of organizational changes

2.5. Performance Management

2.5.1. Establishment of clear goals and objectives
2.5.2. Definition and Performance Indexes
2.5.3. Continuous feedback
2.5.4. Performance Evaluation

2.6. Change Management 

2.6.1. Assessment of Changes La Needs
2.6.2. Effective communication of change
2.6.3. Creating a Emergencies Plan
2.6.4. Identification of change leaders

2.7. Quality Management

2.7.1. Definition of quality standards
2.7.2. Implement from quality management system
2.7.3. Quality Control in Productiona
2.7.4. Supplier Management

2.8. Management of the marketing Budget

2.8.1. Strategic Marketing Planning
2.8.2. Establishment of the total marketing budget
2.8.3. Budget distribution by marketing channels
2.8.4. Return on investment (ROI) analysis

2.9. Planning and execution of marketing campaigns

2.9.1. Analysis the markets and Target Audience
2.9.2. Establishment of campaign objectives
2.9.3. Development of marketing strategies
2.9.4. Marketing channel selection

2.10. Market news update

2.10.1. Market Trend Analysis
2.10.2. Competition Law
2.10.3. Monitoring New developments in the sector
2.10.4. Participation in events and conferences

Module 3. Pharmaceutical Industry

3.1. Pharmaceutical market

3.1.1. Market Structures in Pharmacist
3.1.2. Market Actors in Pharmacist
3.1.3. Market Fundamentals in Pharmacist
3.1.4. Market Development in Pharmacist

3.2. Types of Products

3.2.1. Oral drugs
3.2.2. Injectable drugs
3.2.3. Topical Drugs
3.2.4. Non-inhaled Drugs

3.3. Clinical trials and regulatory approval

3.3.1. Design of Clinical Trial
3.3.2. Education of Clinical Trials
3.3.3. Selections participating in clinical trial
3.3.4. Clinical Trials Methodology

3.4. Supply Chain

3.4.1. Information Systems in Supply Chain
3.4.2. Supply Chain Technology 
3.4.3. Cold chain management
3.4.4. Transport and Logistics Management

3.5. Drugs Dispensing

3.5.1. Distribution Channels
3.5.2. Inventory Management
3.5.3. Order Management
3.5.4. Risk Management

3.6. Marketing

3.6.1. Fundamentals of Marketing
3.6.2. Competitive Analysis
3.6.3. Positioning
3.6.4. Health Professionals

3.7. Technological innovations in the pharmaceutical industry

3.7.1. Disruptive Technologies
3.7.2. Artificial Intelligence
3.7.3. Big Data
3.7.4. Bioinformatics

3.8. Price

3.8.1. Cost Analysis
3.8.2. Pricing strategies
3.8.3. Pricing Policies
3.8.4. Differential pricing

3.9. Drug manufacturing

3.9.1. Good Manufacturing Practices
3.9.2. Manufacture Process
3.9.3. Sterilization techniques
3.9.4. Process validation

3.10. Quality Control Vs.

3.10.1. Good Laboratory Practices
3.10.2. Methods of Analysis Physicochemical
3.10.3. Analytical Method
3.10.4. Microbiological Analysis

Through the use of KPI indicators, you will evaluate your commercial performance and analyze the effectiveness and profitability of your products”