Establish the best Digital Marketing strategies for your clients thanks to this postgraduate certificate”

The emergence of the Internet was a revolution for companies, institutions and users in general. Not only did it provide traditional companies with a virtual environment, but it also opened up new paths in terms of content dissemination, sales and customer engagement. Suddenly, when the Internet became popular, many people realized that there was a huge digital territory to exploit, but it was not easy to do so. 

Gradually, its use as a sales channel has been normalized, but it requires specialized professionals who know how to structure and implement appropriate marketing plans that take into account the objectives of the company and its Target. 
However, this process becomes more complicated when it is carried out in the creative industries, since companies in this sector have a series of particularities that differentiate them from companies in other industrial fields. Even within the field of culture there are features that separate the different disciplines, since a company related to cinema is not the same as another focused on literature, theater or painting. 

Therefore, it is necessary to have professionals specialized in Digital Marketing applied to culture, so that they can provide specific measures to the different communication and sales plans of this type of companies. This postgraduate certificate has been created to respond to this demand, offering all the keys to create marketing strategies and to respond to all the challenges that may arise in this field, so that its graduates will be true experts appreciated in their professional environment. 

Without a good marketing plan, a business cannot prosper: it helps companies to improve their position”

This postgraduate certificate in Digital Marketing Strategy contains the most complete and up-to-date program on the market. The most important features include:

• The use of case studies as a teaching method for students to learn firsthand how to apply Digital Marketing strategies
• Specialized content, focused on the creative industries, from the point of view of journalism and communication
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Content that is accessible from any fixed or portable device with an Internet connection 

Digital Marketing is a basic tool for the development of a company in the creative industries: we need new specialists”

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

On the Internet, the majority of sales in companies in the world of culture occur, but they need a proper marketing strategy"

All the cultural companies you know and appreciate have invested in good marketing strategies"

The main objective of this program in Digital Marketing Strategy is to provide students with all the necessary knowledge to develop advanced marketing plans adapted to each company or institution in the field of arts and culture. In this way, students will be able to open up new career opportunities by acquiring much-needed skills in today's creative industries. 

Meet your clients' objectives thanks to the knowledge you will acquire in this postgraduate certificate"  

General Objectives

• Use new information and communication technologies as tools for education and exchange of experiences in the field of study
• Know how to manage the process of creation and implementation of novel ideas on a given topic
• Acquire specific knowledge for the management of companies and organizations in the new context of the creative industries
• Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today

Specific Objectives

Module 1. New Digital Marketing Strategy 

• Apply digital marketing tools, taking into account the target audience of the messages
• Perform web analytics that provide information to the company to direct its advertising strategy
• Using social networks as marketing and advertising tools 
• Apply Inbound Marketing tools 

Your goal is to become a Digital Marketing specialist and you are very close to it thanks to this program”