Thanks to TECH and this 100% online Postgraduate certificate, you will master transmedia storytelling so that your stories can expand through platforms such as social networks, films or books”

In a news industry defined by the spread of fake news or hoaxes, consumers demand cultural coverage characterized by accuracy. In the same vein, audiences are increasingly turning to specialized media whose content delves deeper into the stories told through background analysis and proper contextualization. In a news industry defined by the spread of fake news or hoaxes, consumers demand cultural coverage characterized by accuracy. Faced with this reality, cultural journalists need to update their skills in order to report fairly and with the support of thorough research.   

To respond to this demand, TECH has developed an exclusive specialization program that will provide communicators with the most cutting-edge strategies to raise their professional horizons in the cultural sector. Under the guidance of an experienced faculty, students will analyze the specificities of Intercultural and Alternative Communication. The syllabus will address in depth ideologies such as ethnocentrism or xenophobia, in order for students to make fair coverage. In addition, the program will delve into existing opinion genres (such as editorials, columns or articles) to promote enriching debates on social causes of great interest.  

On the other hand, this academic itinerary is distinguished by implementing a disruptive 100% online methodology, which highlights an exclusive Relearning system and the discussion of real cases. Also, this study plan includes materials in various formats such as explanatory videos, interactive summaries, infographics, complementary readings, among others. At the same time, this TECH program stands out  for having a prestigious teaching staff, made up of the best specialists in Cultural Information in Print Media. They are joined by a renowned international expert who contributes to the university degree with an exclusive and rigorous Masterclass.  

Don't miss the opportunity to update your information skills with an exceptional Masterclass by a prestigious International Guest Director”

This Postgraduate certificate in Cultural Information in Print Media contains the most complete and up-to-date program on the market. The most important features include: 

• The development of practical cases presented by experts in Cultural Communication
• The graphic, schematic and practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

You will delve into intercultural practices such as impartiality and its current reflection in the media”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this specializing program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

You will delve into the theory of agenda setting to understand how radio, television and the press influence public opinion"

You will access a learning system based on the repetition of key concepts to promote natural and progressive learning. Specialize now with TECH's Relearning system!"

This Postgraduate certificate offers the most complete and updated syllabus for students to elaborate the most accurate cultural information. Therefore, the syllabus will analyze various practices to generate intercultural coverage that serve to effectively represent social minorities. In this sense, case studies based on phenomena such as cyberactivism in Africa or the reconnection of women will be explored. Likewise, the program will address in detail interpretative genres such as reportage, essays and chronicles. In this way, graduates will produce culturally appropriate writing with which they will obtain a wider scope. 

You will acquire competencies such as proactivity, which will enable you to provide more complete news coverage and reveal important issues”

Module 1. Intercultural and Alternative Communication

1.1. Concept of Culture, Group and Identity Racism, Xenophobia and Ethnocentrism

1.1.1. Concept of Culture, Group and Identity

1.1.1.1. Mass Culture and Cultural Homogenization
1.1.1.2. Regionalism and Cultural Differentiation

1.1.2. Racism, Xenophobia and Ethnocentrism

1.1.2.1. Social and Cultural Distinctions
1.1.2.2. How to Report Social Group Rejections?

1.2. Interpersonal Intercultural Communication

1.2.1. From People to People

1.2.1.1. Intercultural Communication in a Global World  
1.2.1.2. Media and Construction of Identities
1.2.1.3. Communication as the Axis of Transmission of Intercultural Values

1.3. Management of Intercultural Communication in Organizations

1.3.1. Management of Intercultural Communication in Organizations

1.3.1.1. Intercultural Competence in Organizations
1.3.1.2. Communication and Sustainability

1.4. Traditional Media Practices and the Representation of Cultures

1.4.1. Diversity in Advertising

1.4.1.1. Cultural Diversities and Sexism in Advertising
1.4.1.2. Diversity as a Key to Success

1.4.2. Guide to Intercultural Best Practices in Journalism

1.4.2.1. Inclusion of Minorities in the Media
1.4.2.2. Religious Impartiality in Major Conflicts
1.4.2.3. When Minorities Become the Majority

1.5. New Media, New Appropriations of Minority Groups?

1.5.1. Cyberactivism in Africa

1.5.1.1. The Arab Spring on Twitter
1.5.1.2. Reconnecting Women
1.5.1.3. Queer Cyberactivism  

Module 2. Cultural Journalism in Print Media: Interpretative Genres

2.1. Interpretive Genres

2.1.1. Interpretive Texts in Cultural Content

2.1.1.1. Subjectivity in Journalism and Culture
2.1.1.2. Interpretation Techniques in Journalism
2.1.1.3. Great Cultural Interpreters

2.1.2. Interview, Reportage, Chronicle, Criticism and Essay

2.1.2.1. Interview  
2.1.2.2. Report and Chronicle
2.1.2.3. Criticism and Essay

2.2. Opinion

2.2.1. Opinion Texts: Editorial, Columns, and Articles

2.2.1.1. Editorial
2.2.1.2. Spine  
2.2.1.3. Article

2.3. Criticism as a Core Genre in Cultural Journalism Specialization

2.3.1. Criticism as a Core Genre of Journalistic Specialization

2.3.1.1. Criticism and Writing
2.3.1.2. Transmedia Criticism

2.4. The Profile of the Cultural Journalist

2.4.1. Day-to-Day Journalism

2.4.1.1. Theoretical Approach to Cultural Journalism
2.4.1.2. Informative Documentation
2.4.1.3. Proactivity as a Professional Requirement

2.4.2. The Agenda of Cultural Journalism

2.4.2.1. The Spiral of Silence  
2.4.2.2. The Agenda Setting

2.5. Journalistic Specialization

2.5.1. Specialization According to Audiences

2.5.1.1. Specialized Journalism
2.5.1.2. Demanding Audiences
2.5.1.3. Cultural Journalism as a Specialization

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"