An intensive update on the new paradigm of work in the audiovisual market, with the learning quality of the largest online university in the world"

In order to act efficiently in the competitive and changing audiovisual industry, it is necessary to review the characteristics that determine the success or failure of any company in this sector. The cultural industry develops according to its own conditioning factors, acting in a determined manner in the different markets and sectors. Knowledge of these is essential for any professional. 

But, in addition, in the current era new ways of producing, distributing and consuming the audiovisual product have burst in, which demand the control of the new business models. 

This program has been created to lead you to the acquisition of all the skills you need in this area. 

The new ways of working in today's cultural industry, with the most up-to-date developments for the professional in the sector"

This postgraduate certificate in Cultural Industries and New Business Models contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by tele-practice.
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary documentation banks permanently available, even after the course

A contextualized and real educational program that will allow you to put your learning into practice through new skills"

Our teaching staff is made up of working professionals. In this way, we ensure that we provide you with the educational update we are aiming for. A multidisciplinary team of professors trained and experienced in different environments, who will cover the theoretical knowledge in an efficient way, but, above all, will put the practical knowledge derived from their own experience at the service of the course: one of the differential qualities of this course.   

Acquiring a good command of the subject is complemented by the effectiveness of this course’s methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. This way, you will be able to study with a range of comfortable and versatile multimedia tools that will give you the operability you need in your training.

 The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, we will use tele-practice: With the help of an innovative interactive video system, and learning from an expert, you will be able to acquire the knowledge as if you were actually dealing with the scenario you are learning about. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.   

Learn how to develop the production of fiction in a course of high interest for the professional in this area"

We are not satisfied with just theory: we bring you the most practical and competent expertise”

The objectives we propose in each of our educational programs are focused on achieving a global impulse to the development of our students, not only in the academic field, in which we set the highest quality standards, but also in the personal field. To this end, we offer you a stimulating and flexible development that allows you to achieve the satisfaction of completing your goals effectively.

Get in just a few weeks the skills and knowledge you need to make a place for yourself in the new audiovisual landscape"

General Objective

• Know the current situation of the Cultural Industry and its characteristics
• Acting on the basis of new business models 

Specific Objectives

• Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and sociocultural aspects
• Delve into the challenges that the digital environment has posed to the business models of journalistic companies and other traditional cultural industries
• Analyze and design innovative strategies, that contribute to the improvement of management and decision-making processes, as well as to the development of information products in line with the needs of audiences and advertisers
• Understand the changes in the processes of organization and management of strategic, human, material and technical resources of new businesses in the digital environment

A first-class program that will propel you in your profession with the mastery of new skills"