This Hybrid professional master’s degree will specialize you in Advertising Communication, from the understanding of consumer psychology to the mastery of creative tools and digital management skills”

The advancement of technology has revolutionized the way brands connect with consumers, introducing new platforms and tools that allow for more precise segmentation and more direct interaction. From social networks to Augmented Reality, the possibilities are endless, challenging Advertising Communication professionals to adapt quickly and create strategies that stand out in an environment saturated with advertising messages.

This is how this Hybrid professional master’s degree was created, which will address the structure of communication, providing professionals with a solid understanding of the fundamental principles that govern the effective transmission of advertising messages. In addition, it will be complemented by an introduction to the psychology of communication, exploring how mental and emotional processes influence the public's responses to advertising.

The course will also focus on advertising language and creativity in communication, providing journalists with the tools to develop persuasive and original messages. Both copywriting and art direction, crucial aspects in the production of quality advertising content, will also be examined.

Finally, corporate identity and public opinion will be covered, as well as the world of social networks and Community Management, preparing graduates to face the challenges of the digital environment. Legal and ethical regulations governing advertising practice will also be understood, ensuring that professionals are equipped to operate within legal and ethical boundaries while promoting products and services.

As such, TECH has developed a comprehensive university program, divided into two distinct segments. The first part will be completely online, adapting to the specific needs of the students and using the innovative Relearning methodology, which is based on the repetition of key concepts to facilitate a better assimilation of the content. The second part will consist of a three-week intensive internship at a leading company in the 3 weeks in a leading company in the advertising sector.

Add to your online study the realization of an internship internship in a marketing and advertising company, with the highest quality standards and the latest technology"

This Hybrid professional master’s degree in Advertising Communication contains the most complete and up-to-date program on the market. The most important features include:

• Development of more than 100 case studies presented by university professors and communication professionals who are experts in advertising and marketing
• Its graphic, schematic and eminently practical contents, with which they are conceived, gather essential information on those strategies and tools that are indispensable for professional practice
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore, you will be able to carry out an internship in one of the best companies

Put your creativity to the test! You will analyze the role played by this fundamental skill in Advertising Communication, from effective copywriting to innovative art direction"

In this Hybrid professional master’s degree proposal, professionalizing and blended mode, the program aims to update advertising professionals who develop their functions in Marketing and advertising companies, and who require a high level of qualification. The contents are based on the latest scientific evidence, and oriented in a didactic way to integrate theoretical knowledge in the advertising practice, and the theoretical-practical elements will facilitate the theoretical-practical elements will facilitate the updating of knowledge.

Thanks to its multimedia content elaborated with the latest educational technology, they will allow the advertising professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to specialize in real situations. The design of this program is based on Problem Based Learning, by which you will have to try to solve the professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will acquire a complete and updated knowledge in Advertising Communication, preparing you to face the challenges of the market with solid knowledge and skills. What are you waiting for to enroll?"

You will delve into the psychology of communication, gaining a deep understanding of how mental and emotional processes influence the public's responses to advertising strategies"

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.